FRANCE ISSUE 880 May 2022

Pascal Raso helps brands to get results that are as close as what they have imagined as possible, or even beyond that.

Born in France, Pascal enjoyed drawing and painting, and very early on discovered photography with a retro Bellows camera. He is a former member and captain of the French national speed ski team and top 10 member globally. He became a professional photographer, first for extreme ski then in studio from the 2000s.

In the last 15 years, he has travelled around the world for his main clients. He has created over 50 international campaigns. As an artist he has had exhibitions, both collective and on his own. He also regularly gives lectures in prestigious schools and universities.

In this Showcase, Pascal shares a funny and playful shoot with actress Hélène, who portrays an aristocrat with subtle facial expressions. Raw images, no photo editing - the art and science of lighting.