ON HUMANITY Apr 2020

Melbourne: James Braund
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  • Young boy awaits for his parents to return from

    buying the Friday night meal.

    Client:  Personal

  • Samuel and his friend, Ted.

    Client:  Energy Australia

  • Dorothy's love for knitting is only surpassed by her recent passion for tap dancing. A new skill she enjoys at the age of 95.

    Client:  Souther Cross Care

  • For the last 55 years, Don has been the poultry judge for the Royal Melbourne Show.

    Client:  Royal Agricultural Society Of Victoria

  • Melissa and daughter Matilda

    Client:  Origin Energy

  • Relieved after an injection, Ava smiles towards her mother.

    Client:  Seqirus

  • Cecelia and Jean, enjoy the companionship of the HomeShare program. Cecelia 89, doesn't want to live by herself

    after experiencing a fall and Jean 61, cannot stay in Melbourne due to her low income wage. HomeShare has been a fabulous initiative.

    Client:  The Big Issue

  • Tony, left, owned Famagusta Motors, a local garage in my neighbourhood. Mick, right, answers the telephone due to

    Tony's limited English. Tony trained as an apprentice and bought the business at the age of 27.

    Client:  Personal

  • When the time comes, Norma Runco has informed her partner of her wishes, enabling her to die with dignity.

    Client:  Go Gentle

  • Miso, volunteer

    Client:  International Aids Foundation

  • Frances

    Client:  Olivia Newton John Cancer Research Institute

James Braund’s particular strength is making extraordinary images through connections with people. He has worked with a diversity of subjects from all walks of life. In doing so, he has developed adaptability and creativity under pressure, as well as the ability to quickly connect with subjects.

His exploration of psychology, philosophy and the human condition have given him a deep empathy, understanding and sensitivity with people. He naturally brings these qualities to his work.

“Having the technical craft of photography is one thing, but that means nothing if you can’t connect with people, read a mood, be respectful and compassionate" he says.

He describes his work as a relaxed collaboration; keenly aware that photography is a surface-based art, he seeks those fleeting moments of authenticity between self- consciousness, and artifice. Today, his sensitivity, flexibility, and easy-going yet professional approach mean he is sought after by clients in the advertising, design, editorial, and cultural sectors.

Recent projects include creating image libraries for global biotherapeutics leader CSL Behring, who has just announced a partnership with SAB Biotherapeutics to combat the Covid19 pandemic. Another image library commissioned by Open Universities Australia, and portraits of the Australian and Asia Pacific leadership team for global design practice, DKO Architecture.

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