Client: Veloforte
Veloforte
Progressive Insurance ''Small but Nimble'' for Arnold Worldwide
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Liz McBurney » magazines
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spotlight magazine Apr 2021 food & drink photography & motion
London: Liz McBurney
Liz McBurney is a conceptual food photographer working consistently with fabulous sustainable brands to produce both packaging and advertising work.
The recent work shot for Veloforte in the last few months shows her attention to detail even when shooting remotely. From ingredient shots to the final shakes pictured, Liz worked on the concept and the execution bringing all the elements together seamlessly.
The table top images were shot as a personal project in lockdown, as a tribute to three of her favourite London restaurants and the people she missed eating there with.
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showcase magazine Sep 2020 united kingdom issue 810
Liz McBurney food & drink photographers
Liz has developed a unique approach to food photography creating stunning images through meticulous lighting and unusual ideas.
She started her career in the restaurant industry moving on to follow her ambition, working in a still life environment in order to appreciate and learn the art of lighting.
She combines her passion for food and photography to create striking personal work resulting in interesting and many beautiful commissions, in editorial and advertising.
Liz works closely with amazing food stylists, achieiving shots in camera where possible, sourcing the finest produce, thus meeting her clients' highest expectations.
The recent campaign for Veloforte is an excellent showcase for her work - a combination, as usual, of perfectly structured and presented, produce and exceptional lighting.
Liz has been shortlisted in the last 18 months for Pink Lady Food Awards, AOP Awards 2019 and AOP Awards 2020 (in judging).
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spotlight magazine Jun 2020 still life photography
London - Wales: Liz McBurney
Liz has unique style, an eye for intricate detail and passionately believes in meticulous lighting, which helps transform her work into powerful art forms. Her determination to translate art directors' concepts earn her, not only, strong working relationships with art directors, but with makers, stylists, builders, retouchers and all those who work with her to create the images.
Liz splits her time between London and her studio in Wales - a conversion building to her specification, for the purpose of having a quiet creative space, in which to shoot personal work and house a vast collection of curiosities and props. Since completion of the project, she has however worked on advertising and editorial commissions, as well as personal work with remote art direction, and self styling.
During Covid-19 Liz has shifted all her work to her fully fitted and kitted Wales studio from where she can continue to offer the same high level of service and image making while complying with current social distancing guidelines.