"Usually we look at car campaigns through the sole eye of performance. However, this time I was commissioned to portray a car in relation to the people who use it. It was all about the lifestyle that goes along with using this car. And that’s why I’m so proud of this campaign. I finally got to unite the highest techniques in shooting cars with directing this lifestyle feel that needed to go along with it.

I got the feeling that my team and I got to humanize the machine. Cars can be more than design and performance - cars can be about fun, cars can even be about putting people together to fulfill their interests aside from only driving. Ultimately, this car can take you to places with the people you want to be with. In this campaign it is about the people using the car and not the other way around."

"It all really started with portraits. From there I went on to photo documentaries, which led to me telling other stories through fashion. I just love it when I have the opportunity to tell a chronicle through a fashion editorial. Well, that led to shooting many advertising campaigns and directing films.

I have a great time mixing technique with poetry. "

Visit Christian Gaul's website for more.

Shooting bikini stories and lingerie has been a great part of Christian Gaul’s photography: "The years I’ve spent living in Brazil have given me a whole new view on the kind of freedom I like to portray in the construction of my images. I like to make people look fresh and at ease in front of the camera."

Recent work includes campaigns for VIX, VERVE and editorials for 4see Magazine, Vogue, Harper's Bazaar, The Beach, VIP Magazine and Playboy.

"I’d rather be sailing, but I’m focused on getting that "42 footer" for our next trip so here I am trying to tell you how photography is a part of my life. Example: The Story Before the Image.

Two years ago I took some vacation with my family in Amsterdam and we decided to take on AirBnB for a change. It was a great apartment with an acoustic guitar hanging on the wall, which is what I need. I never met the owners - all internet.

Now cut to this: a few weeks ago, while I was in Rio photographing another story, The Guardian, in collaboration with Johnnie Walker, got in touch with me to shoot a few portraits of Dutch artists Jeroen Koolhaas and Dre Urhahn - known for painting large areas of favela communities around the world. After the shoot, which came out great, we headed to the nearest pub to celebrate and chat a bit, which led to me talking about my lovely time in Amsterdam.

And that led to us to finding out that I stayed, coincidentally, at Dre’s home while I was on my vacation. Imagine our reactions upon this fun discovery! It was pretty overwhelming, I must say. Photography has this effect on me - it connects me with all kinds of people who are somehow all a part of the image."

Visit Christian's website for more information.