Client: Arcteryx
Client: Poplin / Section 35
Poplin and Co.
Altherya
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Alex Waber » magazines
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spotlight magazine May 2023 global advertising photography
Vancouver: Alex Waber
Alex Waber is a commercial photographer with a specialisation in fashion, lifestyle, and product photography.
Raised in Vancouver with a camera in hand, he has an intimate connection with the captivating mountains and untamed coast, making him very comfortable shooting in all kinds of environments.
Drawing inspiration from his background in cinema and fine art, he approaches each project through a narrative lens, speaking through the light, colour and movement in each image. This has lead to collaborating with brands like Arcteryx, Tilley, and Section 35. His work has appeared in publications including Vogue, Wired, Complex, and Outside.
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spotlight magazine Apr 2023 portraiture & celebrity photography
Vancouver: Alex Waber
Alex Waber is a photographer based out of Vancouver, Canada. Alex’s studio has always functioned as a gallery and music venue. As a result, he has met and photographed numerous musicians, artists and actors over the years. His portraits have been published in many places including Elle, Vogue, Rolling Stone and been used for album covers and posters.
For Waber, portrait photography is an amazing opportunity to connect with his sitters; learn about them and the characters they portray, bringing those personalities in to his work.
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spotlight magazine Apr 2023 people & lifestyle photography
Vancouver: Alex Waber
Alex Waber is an advertising photographer specialising in lifestyle and fashion photography.
He has worked for clients across North America, including Arcteryx, Tilley and Shaw producing images that capture their products and tell their stories. With a love of the outdoors, Alex is able to capture compelling images in challenging environments like on the sides of mountains, in the snow and rain and what ever else the elements throw our way.
Waber’s photography regularly goes beyond just the client’s initial commercial intention, often being used in press kits and articles. Images from his campaigns have been published in articles in Vogue, Rolling Stone, Elle, Complex, The Guardian and many other places.
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spotlight magazine Mar 2023 fashion & beauty photography & motion
Vancouver: Alex Waber
“Late last year I had the honor of shooting Section 35's largest campaign to date.
The challenge was having only one day with our talent, Amber Midthunder, and shooting two concepts in very different locations. The first part was shot in studio, where our stylist, Monika Wiatrowska, built a living room set incorporating photographs and objects from the designer's family history.
The second concept was shot outdoors, in an industrial area, combining ideas of land, history and reclamation. In both instances for speed and efficiency we keep the lighting set up small, usually just one light augmenting the natural light of the environment, though as evening fell we were able to get a lot more dramatic. The shoot was used by Footlocker to launch the products in their stores and was published by Complex Magazine and Vogue for articles in each."
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spotlight magazine Feb 2023 still life photography
Vancouver: Alex Waber
"One of the highlights of a creative photoshoot is the team behind it and building long term relationships. For the past nine years, Alex has frequently collaborated with stylist and art director Monika Wiatrowska on projects ranging from magazine covers to product shoots to personal work celebrating favourite objects. Presented here are several pieces for the magazine Maisoneuve, stills for a backpack for parents by No Reception Club, and a set about a favourite perfume called 'After The Flood' by Apotheker Tepe, and a classic still life of flowers and sneaky little googly eyes.
Still life is a favourite subject because it's always a fun opportunity to really dig in to colour play, super detailed lighting and different kinds of textures. It can be a delightfully meditative process, in some instances spending a full day to perfect a single image, or finding the flow to create a series or a gif.”
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spotlight magazine Dec 2022 fashion & beauty photography
Vancouver: Alex Waber
"The past few months have been almost non-stop shooting for Alex Waber, alternating in studio sessions with on location work, which has given Alex the opportunity to really explore the similarities and differences between both.
The autumnal Poplin and Co. shoot down by a marina was the most straight forward location shoot possible, a small team, a bounce and watching the sun and clouds move through the sky.
'The Garden' editorial was a step up from that, we wanted that beautiful long evening light and colourful sky so we only had a three-hour window to shoot eight looks, and had to balance flashes both subtlety for fill and dramatically for aesthetics as the light rapidly changed.
And finally, the 'Altherya' shoot, shot in a glass house with amazing views was an exercise in hiding reflections while again balancing strobe lighting with the natural light of a day of rolling clouds.”
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spotlight magazine Oct 2022 people & lifestyle photography
Vancouver: Alex Waber
"One of the pleasures of photography is getting the chance to see new spaces and watch things happen before your eyes. Recently Alex had two backstage passes to amazing places. The first is the Arcteryx Vancouver factory to document the ReGear production space. The campaign was to help launch the new used gear portion of their website, following a used and damaged jacket through analysis, dissection, repair and recreation as a new an unique piece. The brief was to bring a crisp and modern aesthetic, but without taking over the very busy factory lines.
The second project presented is all about local painter Shevy Levy. Over a few months, Alex has been documenting the making of her new collection of abstract oil paintings, visiting her studio, shooting the works in progress and capturing the paintings in other spaces in preparation for a show.
In both instances lighting was unreliable, the factory was filled with old fluorescents, small tungstens, and various LEDs, and the studio was a small dimly lit space with only one window on the far side. Mixing strobes and on camera flashes, Alex worked to bring a consistent aesthetic across the projects that aligned with the creative direction from both clients."
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spotlight magazine Sep 2022 kids photography
Vancouver: Alex Waber
Alex Waber specialises in fashion and fashion adjecent photography, and it turns out kids wear clothes too. He has photographed adorable tykes from three to 17 years old and their families for brands like Mountain Equipment Co-op, Shaw Communications, and Gymmet Yoga Wear.
Alex works easily with children in a calm and relaxed way. Before going full time as a commercial photographer, he worked teaching photography and dark room work for kids ages eight to 16, and helping out at kid's summer camps as well.
So whether its in studio on on location, Alex is great at getting the poses and laughs and keeping the set a fun place to be.
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spotlight magazine Jul 2022 people & lifestyle photography
Vancouver: Alex Waber
Living in Canada’s playground, Alex Waber has developed a strong love for nature.
Recent lifestyle projects have brought that to the fore, shooting the trails on Mount Seymour just behind Vancouver and going on a bike trip around Kamloops where Alex had the chance to document the massive destruction by last years' forest fires and the regrowth in the grasslands surrounding them.
Another very exciting project was shooting in the Vancouver Nursery, where most of the plants for Vancouver’s public gardens are grown and maintained. It was a beautiful environment full of soft cool light from white washed windows, textures, lines and of course flowers. His guide, Polly, was calmly closing up the green houses while the walked through.
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spotlight magazine Jul 2022 fashion & beauty photography
Vancouver: Alex Waber
Alex Waber is having a very creative year. Shooting for clients and working on his own projects, he has been working in studio and on locations around Vancouver, Canada.
Thus far Alex has been published in seven magazines this year including Vogue, Shuba, Selin and Elegant. At the same time he has been shooting campaigns for Arcteryx, Tilley, Purple, Section 35, Poplin & Co. and Daub and Design.
Gearing up for the summer months there are plans for more mountain shoots, athletic wear in action and at least a few classic studio sessions.
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showcase magazine Jul 2022 canada issue 890
Alex Waber Fashion, Lifestyle and Outdoor Photographers
Alex Waber is an award winning photographer specialising in fashion, lifestyle and outdoor photography.
His work has been internationally published including in Vogue, Rolling Stone, The Guardian and Montecristo. His clients include Arc’teryx, Tilley, Kit + Ace, and Purple Brand.
With a background in cinematography, Alex often brings a keen sense of lighting and narrative to his assignments. He loves a complex set up in studio, but is always keen to get creative of location and in nature.
When Alex isn’t on set he can be found in his studio in Vancouver’s Chinatown experimenting with abstract photography and playing with oil paint, or in the mountains around the city, usually riding his bike.
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spotlight magazine Apr 2022 people & lifestyle photography & film
Vancouver: Alex Waber
Alex Waber lives in a playground, and he loves to use it. In his spare time he can be found backpacking, bike packing, day hiking and snowshoeing (and sometimes just lying on a beach) And thus he loves when he has to take his camera along to shoot a campaign.
Recent projects have taken him up mountains in Pemberton and Whistler to shoot for Arc’teryx, the local coast mountains and seaside cliffs of Vancouver to shoot Tilley’s iconic hats and their new clothing line. And in to the streets of the city to shoot active wear for local brand Daub + Design. Later this year he is off to the grasslands around Kamloops for a desert adventure and the north coast of Vancouver Island for a very rainy bike ride.
Alex is always trying to find new places to shoot so that when an out of town brand calls he can right away suggest a few options that would fit their creative direction. And working with a dedicated team he is able to set up lights and covers to get the look you need, even if it is a summer shoot in the dead of winter. The only thing he cannot control are goosebumps and snow.
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spotlight magazine Dec 2021 fashion & beauty photography
Vancouver: Alex Waber
Two hours of hiking up a steep slope beside a waterfall and finally Alex was able to say “Okay, let's set up one light there, the other close to the model from over here to boost the sun.” The digitech quickly sets up just behind and they were ready to shoot.
Alex Waber is a studio photographer whose background in cinematography brings an understanding of the narrative qualities of light to every project. His studio techniques extend well beyond the four white walls and into the mountains and valleys and city streets where he often shoots.
He loves working with the real world light to heighten the experience or working against it to remind the viewer that fashion is a beautiful performance.
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spotlight magazine Nov 2021 people & lifestyle photography
Vancouver: Alex Waber
“A passion of mine is bike touring. Our kits are ultra light, the smallest tents, the thinest mats. This fortunately leaves space for my camera to come along.
I love documenting the adventures in the world around me, especially when the weather goes a bit off. This drive for getting the shot on location has lead teams with full lighting rigs up the sides of snowy mountains in Whistler and deep in to forests after the rain. But I’m still a city kid with a love of style. I’ve worked with numerous hair salons, yoga studios and clothing designers to show off what they can do for you in every day life.
I have a background in cinema which gave me a keen eye for story telling, and a love of fashion photography which has kept my aesthetics sharp and contemporary. My ideal photo is true to life, but elevated through photography to make it just a little bit more than real.”
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spotlight magazine Oct 2021 still life photography
Vancouver: Alex Waber
A day off for Alex is either spent in the mountains or in his studio. And when it's studio, it is spent sculpting with light.
Still life photography has been a passion as long as Alex has been shooting, often working with flowers, old toys or objects he finds wandering through town. He relishes is the textures light can bring out, the shapes and shadows cast, and the colours highlighted.
Over the years he has shot for a number of designers and boutiques in Vancouver and his still life photography has been exhibited up and down the west coast.
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showcase magazine Sep 2021 canada issue 856
Alex Waber advertising photographers
Alex Waber a fashion, advertising and portrait photographer based out of Vancouver, Canada. Trained in cinematography Alex brings the language of story telling to his photography through lighting design, composition and art direction. With a strong DIY attitude, Alex has built himself two custom studios and that ground up attitude makes its way in to all his projects, be it custom set pieces or hand painted backdrops; a day off is usually spent making a mess in his studio.
A love of music has greatly informed his approach to the creative process, an ideal shoot is full of collaborative energy, ideas bouncing around as we follow the art direction with some good improvisation thrown in to the mix. This has also resulted in many live music events happening out of his space and a number of musician’s portraits which have shown up in articles around the world.
Alex has shot for clients including Arcteryx, Aritzia and Shaw Communications and has had work published internationally in in places like The Guardian, Rolling Stones and The Globe and Mail.
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spotlight magazine Jul 2021 fashion & beauty photography
Vancouver: Alex Waber
Alex Waber is an award-winning photographer with 12 years experience in the fashion industry. He has shot for clients including campaigns for Arcteryx and Aritzia, and was brought in to help rebrand the photography for Shaw Communications in a more fashionable way. With a background in cinematography for advertising and music videos, Alex has a keen eye for dynamic lighting and visual story telling. He loves working hands on with teams of people to create visions, from location scouting and set design to bouncing around different styles of editing to achieve very specific visions after the shoot.
Alex works primarily out of his own studio in Vancouver’s chinatown where he has a workshop to build props and set pieces and work on his own abstract and experimental photography and oil painting, both of which influence his approach to the commercial arts.
Lately Alex has been experimenting with incorporating artificial intelligence in to his work flow, creating photoshoots which are then processed through a trained neural network allowing for unexpected colours and textures or whole new images to emerge.
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spotlight magazine Jul 2021 portraiture & celebrity photography
Vancouver: Alex Waber
Curiosity leads Alex Waber’s portrait practice. He loves getting to know people through his work and bringing that out in the photograph. Though aesthetics are always important, the story of who a person is should shine through. Alex is always keen to meet people in their own environments, using their space to add depth to the images. Sometimes a well chosen object or space can speak volumes to who a person is. If the shoot is in studio it becomes a game of light and colour to enhance who the person is and can become.
Alex’s portrait work has appeared internationally in publications like The Guardian, Rolling Stone, Montecristo Magazine and The Globe and Mail.