Much of the new photographic gear announced at Photokina 2012 is now available at digitalkameraverleih, Vienna's leading photo equipment rental service. Among those items are Profoto's Pro-B4 battery generator, the Pentax DFA 645 90mm Macro lens with image stabilizer, and the Sachtler Ace L video tripod.

Since the beginning of 2013 digitalkameraverleih has also been an authorised dealer for Feisol high-end carbon tripods and ensures the most popular models are always in stock.

Dieter Brasch started his career as a freelance photographer in 1996. The scope of his work ranges from elaborate high-end advertising shots to digital compositions and editorial jobs.

In 2007 he enrolled at the Danube University of Krems/Department for Image Science on a Postgraduate program, which he completed by taking his Master of Arts degree in November 2010. In 2012 he opened a photo studio at Bräuhausgasse, 1050 Vienna.

National and international awards for advertising photography have included Epica (European Advertising Award) for: Silk Cut/Saatchi&Saatchi Athens; CCA Venus (Creativ Club Austria) for Blaumax, Villacher Bier, Aktion Mensch, Schauspielhaus, Hospiz am Rennweg, Wr.Städtische Versicherung, Steirische Landesausstellung and Tipp3.

Since opening 15 years ago, Sergeev Studio has undertaken many demanding projects, using a number of services including castings, styling, retouching, complex photo manipulation and compositing. Its offices are located in Vienna, Austria and Sofia, Bulgaria.

A winner of numerous awards, head photographer Lyubomir Sergeev is highly acclaimed in the photographic society. The entire team is also known to take on any challenge and handles all projects with passion and innovation.

Clients include Saatchi & Saatchi, Leo Burnett, Publicis, DDB, EuroRSCG4D, Acumen, Havas Worldwide Digital, Noble Graphics, Brand New Ideas, MAG, Affect Media, and more.

Managing an international network of illustrators chosen for their compatibility with the European market, the multi-award-winning team at carolineseidler.com provides professional answers for any kind of request to visualise creative ideas from within the advertising, design or publishing industries.

Caroline Seidler, who since 1983 has been gaining experience as a customer consultant, photo editor, art buyer and production manager at publishing houses and advertising agencies, now provides her know-how for clients and illustrators alike.

“Style is not all that counts,” says Caroline. An understanding for briefings, continuous style but also flexibility, and a balanced, budget-friendly cost performance ratio are equally important.

The team creates animated story boards (animatics), annual reports, newsletters, corporate magazines, info brochures, invitations, packages, labels, display windows and walls for the interior design of clients such as Brainds, BüroX, DMB, Blink, Publicis, Ogilvy, Rahofer, Scholdan&Comp, Maxima, Styria Verlag, Moodley, BWM Architects, Land NÖ, Büro Meisinger, Lenikus Winery, Kaufhaus Steffl, Verbund, NZZ, Der Standard, Kapsch and Palfinger.

"I make reality look even better in my pictures!“

With over 25 years' experience behind the camera, Stephan Huger's continuing enthusiasm is a vital partner to his wealth of expertise. Born and raised in Vienna, Stephan is heavily specialised in architecture photography. He loves shooting buildings and his high precision lends itself to precise pictures. His clients can be assured that Stephan will construct the exact photo they require, while his passion for architectural photography extends to both national and international brands and names.

A point of contrast to his architectural photography is his portrait photography. By observing his subjects as closely as possible and through direct contact with his models, he tries not only to capture their outer appearance, but also to reflect their inner personality.

Martin Siebenbrunner is a Vienna-based fashion and Fine Art photographer with over 10 years’ experience shooting for editorial, fashion and advertising clients.

Known for his effortlessly sexy fashion and sensual portraits, Martin is a master of lighting and scene arrangements. He produces bold images with a distinctive and unique photographic style.

Several international photographic awards proove the quality of his work. Recent publications include Fashion-TV Magazine, Penthouse, FHM, Timeless-Magazine and Woman. Recent clients include Bipone, Novaroyal, Vivasan, Tiberius, Ninali, Beiersdorf and Do&Co.

Visit the website to see more of his wide-ranging portfolio.

This special location with it’s New York flair is ideal for photo shoots, presentations, press conferences, exhibitions, fashion shows, special events, castings, film shoots... the possibilities are endless.

White walls, concrete floors and steel columns are witnesses of the aspiring industrial age. After many years left derelict it was the creative industry that revived this extraordinary location, making use of what was already useful 100 years ago - natural daylight. The continuous glass roof provides perfect conditions for photography and combines with a classical 100 m² loft, which has additional possibilities to offer.

There are parking options in the backyard and deliveries are made easy through the gate on the ground floor. Additional facilities include wireless Internet, an iPod docking station, hi-fi system, and a backstage room for styling, make-up, and catering.

Visit the website for more information.

Based in Vienna, Klaus Vyhnalek works mostly in Austria and Germany but also likes to travel throughout Europe for his assignments. Klaus enjoys serving an array of clients, from a small bakery to big banking and financial institutions.

On the job he is able to fulfill different photographic needs, from portrait to reportage to architectural work. His way of working can be described as quick and intuitive, which enables him to achieve fine results even when time is limited.

Klaus has over 20 years of professional experience and his work has appeared in magazines as well as corporate publications in Austria and around the globe.

Visit his website for recent work and contact details. Klaus is represented in Germany by www.martinpflieger.de.

"Location scouting, model casting, catering, props, lighting… not to mention how should you insure it? We think of all this and much more, and we’ll make sure you stay on budget and on time."

In charge of the whole process, from the first idea to the final product, be it photo, film, catalogue or promotion outfits, Making Of are the people behind a film, photo or advertising production. The company will find the hair and make-up artists, stylists and fashion designers to make clients' products look better.

Behind Making Of is Martina Cerny - born in Munich, she has been living and working in Vienna for 31 years. After graduating from Hetzendorf Fashion School she started working as a fashion designer, creating the Beagle & Susu brand and working as a freelance stylist and costume designer. In 1999 she set up Making Of for hair, make-up, styling and production.

Welcome to the latest Showcase Vienna, brought to you by Production Paradise. We present the latest news from the Austrian visual media industry, with more information available in our dedicated Photo and Film directories.

Check out our featured events:

• 8th Westlicht Photo Auction, 24th May, Camera Auction 25th May.
• Hellen van Meene 'Portraits' at Ostlicht, until 9th June.
• Inge Morath / Menschen, until 20th July at The Leica Gallery.
• Wiener Festwochen, performing arts, fine arts, music and more, until 16th June.

Our cover image was shot by Christiano Tekirdali.