Martin Swift is an award-winning, visionary director with over two decades of experience bringing stories to life through his deep passion for cinematic beauty and precision.

His enthusiasm for the craft drives him to continuously push creative boundaries, leading to collaborations with iconic brands such as BMW, Ford, Ferrari, and most recently, Lotus Cars on the groundbreaking 'Theory 1' concept car campaign.

Martin’s commitment to impactful storytelling is evident in his hard-hitting national road safety films in Morocco, where he tackled critical social issues with powerful emotional depth.

With a diverse commercial portfolio spanning the automotive, sports, and luxury sectors, Martin’s work reflects his relentless pursuit of creativity with a global perspective. His passion shines through in every project, making him the go-to director for brands and agencies like Volvo, Skoda, Suzuki, Armani, and Puma, delivering unforgettable, visually striking content that masterfully combines traditional cinematography with cutting-edge VFX techniques.

Paul Simmons has worked as a seasoned, dynamic, yet reliable photographer for over 30 years, specialising in hair, beauty, and advertising photography.

"This isn't my first rodeo. I've been published in every major hair magazine in the UK and many others worldwide. I love hair and beauty work and get on well with people.

At Happy Jack Photo, we have our own fully equipped, professional studios located in the legendary Custard Factory. If you work with me, please bring jelly beans."

Based in both Birmingham and London, Happy Jack Photo provides commercial photography services for hair, barbering, skincare, jewellery, swimwear, sportswear, and hair and beauty products, with a full team and studio quotation available upon request..

Explore the best of UK's commercial creativity in our latest Showcase UK.

Welcome to our latest edition of Showcase United Kingdom, which features the exceptional talent and services within the British commercial creative industry. This issue highlights the work of renowned photographers, directors, photographers' agents, and full service production companies.

In this edition, we feature the collaboration between renowned whisky maker The Macallan and the McCartney sisters, Mary & Stella; the new G80 and G90 Black by Genesis Motors (the BTS video is worth watching), a high-impact campaign for the Department of Transport, and more.

Our featured editorial, captured by photographer Gareth Iwan Jones, spotlights Pete Doherty and Carl Barât from the legendary British band The Libertines. The photos were taken in a cozy hotel room—head over to Gareth's Instagram for more, including some surprising behind-the-scenes shots. Discover more outstanding creatives in our extensive UK Directory and past issues of Showcase United Kingdom.

Check out our recommended events in London and Glasgow:

Street Level Photoworks in Glasgow presents REBELS & RENEGADES, a two-part exhibition featuring the outstanding work of Sheila Rock and Jill Furmanovsky, two pioneering women photographers who captured the zeitgeist of punk and the post-punk unfolding in music and style.

The V&A Museum hosts Fragile Beauty: Photographs from the Sir Elton John and David Furnish Collection, an unparalleled selection of the world's leading photographers.

AS WE RISE: PHOTOGRAPHY FROM THE BLACK ATLANTIC is an exciting exhibition of photographs from African Diasporic culture. Organised by Aperture and curated by Elliott Ramsey, the exhibition showcases work by Black artists from Canada, United States, Great Britain, The Caribbean, and the African Continent. At Saatchi Gallery in London.

For Max Draeger, the Alps are more than just a location. Based in Innsbruck, Austria, he has spent countless days exploring the mountains—skiing, biking, climbing, or running—and is well acquainted with the most beautiful and exhilarating spots.

His deep connection with the mountain community is clearly evident in his photographs. While he seeks clean and minimalistic visuals on one hand, he is always ready to capture those in-between moments of action.

Whether it’s fast-moving, athlete-driven projects or complex production setups, Max is connected with guides, producers, fixers, athletes, and models across the Alps to bring projects of any scale to life.

Recently, he has been on assignment for brands such as Ortovox, The Mountain Studio, evil eye, Head, Van Deer, Primus, Millet, Simplon, Rossignol, Carv, and many more.

Thomas Baumann lives between Zurich and Thun, close to the Alps, where he spends much of his time skiing, biking, hiking, and scouting new locations. This allows him to reach nearly every spot in the mountains to capture stunning outdoor activity images. Thomas knows how to consider weather, time of day, season, and light to achieve the desired visual results. He has worked with Air Zermatt and Air Glacier for several clients. Aerial and air-to-air shoots are among the most demanding types of shoots, requiring meticulous planning, communication, spatial awareness, and timing.

Thomas’ work has been featured in print, online, on social media, and in international campaigns. His clients include companies, agencies, and magazines such as Der Spiegel, Bilanz, Nagra, Air Zermatt, Air Glacier, British Airways, Hamilton International, NZZ am Sonntag, Migros, and Swiss TV network SRF.

See more of his recent work on his website, follow him on Instagram, or simply get in touch by email.

In a time when images often lose meaning in the flood of the digital world, Renée Del Missier understands the art of capturing emotional depth and meaning in each image. For 20 years, she has been creating visual narratives with her camera that go beyond the obvious and capture the essence of people, places and companies. Her photographs tell stories - whether it is a portrait of a CEO, the documentation of impressive architecture or a unique corporate shoot. Every image conveys a feeling of closeness and authenticity.

For Renée, it's the emotions and the human connection that make the difference. She manages to make her customers feel comfortable and allow them to develop their true selves in front of the camera. This is reflected in every picture – real moments that remain in your memory for a long time.

Her focus is on portraits, corporate photography, architecture and interior: unique, authentic and full of emotion.

Founded in 2012 in Zurich (408 m above sea level), the location agency November Oscar Sierra Whiskey has added countless scouting altitude metres to their extensive kilometres travelled across Switzerland. From idyllic mountain lakes to bizarre high-Alpine granite towers at nearly 3,000 m, they cover it all.

These outdoor scouting experts are delighted by the steady growth of their archive in recent years, which has significantly enriched their wide and diverse offering of indoor locations, whether in the valley or up in the mountains.

Follow on Instagram and check the website for selected projects and locations.

Swimming beneath crystal chandeliers, dining in front of famous artwork, indulging in tasteful luxury – Sans Souci is Vienna’s answer to all dreams artsy, chic and luxurious.

The unique atmosphere at the Hotel Sans Souci Wien exudes the perfect blend of Austrian heartfelt hospitality and international modern art. The hotel’s pool is the longest in the city, the Veranda Brasserie & Bar, recently redesigned and creatively redefined, and with over 100 champagnes on offer, a connoisseur’s delight.

Add to this one of the largest private Roy Lichtenstein art collections, accessible via a specially curated, guided tour throughout the hotel, and the contemporary design elements of London’s design collective YOO, and you got it: an art hotel that will leave you speechless – perfectly situated between the city’s trendy 7th and imperial 1st district.

Based in Switzerland, at the heart of Europe and surrounded by beautiful countries like Italy, France, Austria, and Germany, Luminosa Production offers a wide range of diverse locations. All these countries share one distinctive feature: the Alps.

From snowy peaks to breathtaking landscapes in both summer and winter, extending to the Alpes-Maritimes in France or winter-like settings such as the Carrara marble quarries, Luminosa has guided clients with experience and expertise for 25 years, “over hill and dale.”

Luminosa has one of the largest and most varied location databases and an exceptional network.

“We call ourselves a full-service creative production agency. We have the necessary experience, connections, and taste to help our clients find the perfect location and crew to achieve the result they desire.”

Claudia Link’s portfolio encompasses recipe photography and innovative visual styles for still life, food, and beverages. Her primary focus is on travel, portrait, and lifestyle photography, characterised by a clean, graphic aesthetic, enhanced with subtle artistic touches.

Working with a skilled team of food stylists and other experts, Claudia is widely recognised for her clear vision and refined photographic style. She operates from a spacious studio near Basel, equipped with a full kitchen, where she produces exceptional visual work alongside internationally acclaimed food stylists, as well as hair and make-up artists.

In addition to her commissioned work, Claudia dedicates significant time to personal projects, which allow her to further refine and express her unique style. She enjoys collaborating with diverse teams and meeting new people.

Claudia is increasingly involved in large-scale commercial productions, capturing images for clients such as Swiss Post, UBS, and others.