Let us guide you through the endless potential for commercial creativity of the Alps in our debut issue of Showcase The Alps.

Welcome to our debut issue of Showcase The Alps, which highlights the talent and services in the Alpine countries. This issue showcases the work of top production companies, photographers, equipment rental, location scouts, and a hotel.

The European Alps are one of the most sought-after production destinations worldwide: active lifestyle and adventure campaigns, fashion editorials, extreme sports catalogues, and much more can benefit from the stunning landscapes of the region—from snowy peaks and glaciers to lush valleys, alpine lakes, and charming villages. Not to mention the easily accessible nearby cities, such as Innsbruck, Vienna, Zurich, and Geneva, which offer fertile ground for photographers and directors alike.

Our featured editorial was captured by the talented Austria-based photographer Marcel A. Mayer for Sagmeister Journal. Discover more outstanding creatives in our extensive Europe Directory and past issues of Showcase Magazine.

Explore the cultural offerings in cities across the Alpine region, and don't miss the events we recommend:

Mountainfilm Graz: From November 12–16, Mountainfilm Graz will showcase the best mountain, adventure, and nature films.

The Anonymous Project: Home & Away at Photo Elysée in Lausanne features a collection of color slides spanning the last 70 years, aimed at preserving shared memories. Lee Shulman breathes new life into forgotten moments, captured in vivid Kodachrome colors.

The photographic work of Sophie Thun resembles a stream of images of places and spaces in which the artist has worked and exhibited. Sophie Thun. Between Light and Wall at the Museum der Moderne Salzburg is Thun’s first solo exhibition at a museum.

Production Pool is a global network of producers based in the Alps, Zurich, Geneva, Vienna, Lisbon, Ibiza, Marrakech and Cape Town. With over 15 years of industry expertise, Production Pool offers a comprehensive range of custom creative services in photo and film production, art buying, and events. Their services encompass full production, service production, and co-production across all these regions. Specialising in remote and deserted shooting locations, they handle all the logistics required, offering tailored production solutions that meet budget constraints while always prioritising quality.

Having collaborated with renowned brands, artists, and agencies worldwide, Production Pool is passionate about creating a vibrant and respectful environment on every set. They are fully committed to bringing creative visions to life and approach every challenge with calm professionalism and a smile.

Stefan Leitner, originally from Graz, Austria, is an experienced commercial photographer with a diverse portfolio. His expertise includes sports, outdoor, tourism, studio, and fashion photography.

Stefan also provides comprehensive production services in collaboration with his trusted long-term partners, which include model management, booking, production coordination, post-production, film projects, makeup, and styling.

With a wealth of international experience, Stefan has attracted a prestigious clientele including Coca-Cola, FIFA, Visa, BMW, RedBull, Voest Alpine, Aldi, Bank Austria, The Ocean Race and more. Furthermore, Stefan is known for making the best tiramisu this side of Milan.

Guess who ranked among the top five in Lonely Planet's 'Best in Travel' 2025? It's the Valais canton of Switzerland, home to Zermatt and its iconic Matterhorn. This is where 7 Mountains comes into play.

7 Mountains operates out of Chamonix and across France, Italy, and Switzerland. Their strength lies in year-round snow shoots, whether on glaciers or during early or late snowfalls, making them the ideal partners to capture the breathtaking beauty of the Alps.

Chamonix’s proximity to Mont Blanc and Italy’s Helbronner glacier ensures it remains a popular winter destination. Don’t miss the forests, waterfalls, lakes, and mountain passes that give a true sense of wilderness. Or the stunning view that welcomes you on arrival in Zermatt.

7 Mountains can guide you to the best locations to suit your brief. They’ve made the day (and the shoot) for Anthropologie, Zalando, Varley, Colmar, Audi, NAP, Zara, and many more. Interested in cities? Think Geneva, Montreux, St. Moritz!

Located in Innsbruck, Tyrol, FILMLICHT.AT—founded by Robert Mayr—is the leading equipment rental company in western Austria. Specialising in lighting and grip equipment, they rent to productions of all sizes, offering packages with or without crew.

Since starting his career in the early ’90s, Robert Mayr has become a highly regarded gaffer, known for his expertise in filming commercials, even in the most challenging conditions. His experience in mountainous environments, particularly in snowy terrains, enables him and his crew to devise safe and effective solutions for any production. They understand the unique challenges posed by altitude and weather, ensuring that every project runs smoothly, whatever the elements.

FILMLICHT.AT regularly supports clients from around the globe, providing well-maintained, high-quality equipment and a local crew. Whether it’s capturing stunning winter scenes or handling the complexities of a shoot in snow-covered mountains, FILMLICHT.AT is fully equipped to make it happen.

Martin Lugger is a photographer based in Tyrol, the heart of the Alps, specialisng in sports, tourism, and industrial photography. With his camera, he captures the excitement and energy of extreme sports, preserving spectacular moments in breathtaking images. Whether skiers, climbers, or mountain bikers – his photos make viewers feel the intensity and thrill.

In tourism photography, Martin Lugger conveys the beauty of the Tyrolean landscape and the unique atmosphere of the region. His work in industrial photography focuses on authenticity, showcasing the innovation of local companies in impressive ways.

With his keen eye for perspective and light, he creates images that evoke emotions and tell stories. Martin Lugger is more than just a photographer – he is a master of visual storytelling.

Alex Buschor is an experienced photographer from Zurich, Switzerland, who specialises in architectural and outdoor photography.

Having been in the profession for over 20 years, he has made a name for himself in the industry and is regularly hired for outdoor projects across the country.

For this Showcase The Alps, he presents a selection of his best work created for outdoor magazines, tourist regions and private projects. With a trained eye and a passion for the outdoors, he captures awe-inspiring stories from the Swiss mountains and beyond.

Steve Craft is an award-winning photographer with a dynamic career that spans both Phoenix and Toronto.

Known for his keen eye and relaxed demeanor, he has collaborated with major brands like Banner Health, Blue Ant Media, AMC, Jet Aviation, and Discovery BBC. His work ranges from aviation and corporate photography to healthcare and editorial shoots, always capturing authentic moments and turning them into powerful images.

Steve also has a personal photo project documenting adult stores across the USA, which has earned him several awards for its unique exploration of these often-overlooked spaces.

His approachable style helps him connect effortlessly with clients and subjects alike, making every shoot a smooth and enjoyable experience. The result is visually striking photography that leaves a lasting impact.

Steve Buchanan's journey into the world of commercial photography began as a student in high school. What started as a hobby soon turned into a thriving career. He's spent the past 25 years working closely with international, regional, and small local clients.

Steve, his family, and a scruffy Jack Russel terrier live on Maryland's Eastern Shore.

“I’m Michael Matsil, architectural photographer living in the southwest serving Arizona, Colorado, New Mexico, Nevada, Texas and So. California.

I have been educated as an architect to the Master's degree level, so visually interpreting buildings, interiors and landscapes in an authentic and specific way have been the underpinnings of my photographic approach for 25 years.

My understanding of architectural design and photographic craft are fully integrated which will bring clarity and strength to the presentation of any visual project. I am seeking ongoing working relationships that especially provide you and your audience with a consistent and faithful vision of architectural expression within specific contexts.

It’s not just photography... it’s architectural photography.”