World-renowned photographer Pierre Choinière has immortalised widely acclaimed advertising campaign snapshots for fashion powerhouses Chrisitian Dior, Charles Jourdan and Chevignon, to name only a select few. Following his apprenticeship at the School of Modern Photography in Manhattan, notably studying under Yousuf Karsh, he very rapidly established a foothold as a photographer in Montreal.

A pioneer in Quebec fashion photography, Pierre is among the first photographers to have worked for Clin d’œil and Elle Québec. After moving to Paris in 1988, he became a household name in fashion advertising photography, working with the likes of Issey Miyake, Jean-Paul Gaultier, and Carole Bouquet.

Pierre resides in Montreal, Quebec where he owns a gallery and pursues his ongoing personal photojournalistic projects via his travels in Morocco, Mongolia and throughout the world.