GERMANY ISSUE 74 May 2007

At the end of last year, Toyota planned the biggest billboard campaign ever to be run in Germany, with 60% of all German billboards being used to promote the new Toyota Auris.

Due to the tight production schedule, [zerone] cgi was asked to do all the visualisation of the car exterior as well as all post-production of the 30 images for the campaign.

The whole team worked 4 weeks to create the car visualisation and integrate the car, people and background to get the pictures ready in time.