MUMBAI ISSUE 311 Nov 2011

Shaahid Amir has played a pivotal role in the Indian fashion industry. His flair for style, attention to detail and belief in originality has made his designs unique and intelligent.

His collection is understated and elegant. He spins, weaves and blends natural fabrics together using the French and Indian art form of hand embroidery, zardozi and Lucknowi tradition. Shaahid’s individuality is his trademark. His line is diverse and depicts his innovative ability.

His bridal ensembles are stunning and his creations for brides and grooms have caused a stir among the crème-de la-crème in India and across the globe. Bollywood too has not ignored his trend setting designs, and his expertise has created new looks for stalwarts of the film industry.

Shaahid discovered his passion through Fardeen Khan, Mayur Madhwani, GuruSwaroop Srivastava, Vishwajeet Kadam, Bill Carson and The Sultan of Dubai.