CINEMAGRAPHS, GIFS AND STOP MOTION Jun 2022

Cinemagraph is an interesting technique that adds motion to a photo. It is a static image that suddenly comes to life.

Since 2012, Alessandro Michelazzi Studio has produced cinemagraphs and content for personal research, and also for brands that are looking for innovative ways to present themselves. In recent years, cinemagraphs have a growing online presence thanks to the possibilities of the video loop embedding technique, thus going beyond the limitations of frame rate and colour palette of the gif format.

Alessandro Michelazzi Studio continues to work in the research process on the language of this new media: "We are looking into a new frontier: to combine virtual / 3D objects for new outputs linked to NFT art technologies."

"Hello creatives!

Getting the attention of your audience can be difficult. Stopping the scroll is the goal. Whether it be a cinemagraph, parallax, stop motion or an animated gif, I have created a ton of engaging pieces of content that have done the trick with lots of my clients."

When looking to achieve that arresting visual, Brent Herrig can help you please your clients and achieve exactly what they're looking for, again and again. Brands including Diageo, Nespresso, and Moet Hennessy rely on Brent to capture their vision of food, drinks, portraits, and hospitality in the most collaborative, stress-free way possible.

What can Brent help you with? Contact him directly to talk about your next project.

Multi award-winning Carioca Studio, currently ranked #2 in the world for photography by Lürzer’s Archive, is a well-known image concept house highly acclaimed for their work, specialising in advertising imagery.

Carioca offers integrated visual services, from production (locations, casting, hair & make up artists, set construction, mockups) to photography, illustration and CGI. The company now has 23 people working in three different departments – Production, 3D and Post-Production.

Clients include Dalwhinnie, McDonald’s, Pepsi, Europcar, Mercedes-Benz, Sony Ericsson, VW and WWF.

Carioca Studio is represented by JSR, see more here. Follow the agency on Instagram for  recent projects.

Carolina is a multitasking artist who is able to shift from graphics to portrait to still life. Her strong creative background is combined with professional knowledge of business and advertising. This combination makes her the right person to transfer innovation and beauty to powerful images.

She started working in an “artisan” studio 10 years ago. This experience shaped her artistic taste and made her a manager and problem solver. These qualities are fundamental for her work with advertising companies, multinationals, and smaller companies such as AQuest, dm Drogerie Markt, Laica, Lorenzo Marini Group and other lovely clients and collaborators.

She prefers a cooperative approach, and to develop the final image with the clients in a positive and humble environment.

Debby Lewis-Harrison is a London-based director and photographer specialising in food and drink.

Her feminine approach, alongside her former career as a props stylist, allows her to create imagery full of texture, colour and with a delicate and natural touch.

Her clients include Baileys, John Lewis, Tate & Lyle, Bushmills and LNER.

Debby is represented by JSR, see more here. You can follow the agency on Instagram for the latest news.

Edmund Fraser is a photographer and director based in London. Originally from a photographic background, he embraces experimental techniques to unlock the full potential of mediums from traditional print to interactive digital and beyond.

His youthful, colourful and energetic style has been commissioned by Nike, Adidas, Puma, New Balance, Selfridges, Kopparberg, QG, Dazed, Vice, Nowness, Disney, Universal and many more.

Edmund is represented by JSR; see more of his work here and follow the agency on Instagram for the latest projects.

Noruwei is a creative production studio and a collective of artists specialised in photography, animation, illustration, 3D CGI and digital arts for the fashion and advertising industries.

"We run a powerful workflow made by the integration of different cultures and great skills from world-leading artists across all media. The talented collective is carefully selected and managed by our team in Rome.

Our latest collaboration includes clients such as Campari Group, Fendi, Bvlgari, Wunderman Thompson Italy, Timberland, Moncler, Procter & Gamble, Boscolo Tours, De Grisogono, Heineken, Publicis Italy and Le Pub Amsterdam.

Join us on Instagram and Behance."

"Need a camera system to capture an incredible, shareable, multi-frame GIF? The Big Freeze has you covered with a variety of camera technology systems to satisfy a plethora of creative concepts for commercial photography use and live events. From multiple frames to single camera shots, we create animated graphics, provide content capture and orchestrate next-level productions.

Deep dive into bigfreeze.com and thefreezebot.com to explore a variety of camera systems rendering the best results in photographic effects, as well as to check out the amazing work we have done for the Nascar Red Carpet, Royal Canadian Ballet, MLB’s New York Mets and more."