Lucila Blumencweig has been immersed in a multitude of captivating and fulfilling projects in recent months. Teaming up with David Miami, she played a pivotal role in bringing Coca-Cola's latest campaign, 'Frame Magic', to life.

Produced by Rocket to the Moon, the campaign takes a refreshingly honest and unique approach, showcasing the simple yet magical moments of everyday life when people unite. It proved to be a significant challenge, but the collaborative efforts of the entire agency and production team made for incredibly enjoyable days, culminating in the creation of fresh, captivating, and beautiful imagery.

Additionally, Lucila was involved in promoting the new Alma Alzheimer campaign, a poignant project executed in collaboration with Republica Havas Miami and the La Perla team. This campaign has deeply touched the hearts of many, shedding light on the lives of those affected by Alzheimer's.

The images, captured in natural light, reflect meticulous scouting efforts to achieve the desired lighting and effectively convey the campaign's message. This endeavor has already garnered several prestigious CLIO Prizes, a source of immense pride for the entire team.