Simon Puschmann, automotive photographer and director, has been pushing the craft for many years with a unique approach that focuses on authenticity.

His work stands out as a testament to his dedication to creating images that are not just visually striking, but also emotionally resonant. By escaping the confines of traditional norms and setting his own standards, Simon blazes a trail that is both inspiring and revolutionary in the world of automotive photography and directing.

Simon Puschmann is an award-winning commercial photographer and director who defies all categories. For more than 30 years, he has been creating his own brand of dramatic, unexpected imagery for a prestigious clientele.

Simon’s approach comes from an old school belief that what he can do in camera, he will do in camera. He can certainly be described as a very creative and flexible photographer. He is a true a tinkerer, an explorer and a discoverer. Simon Puschmann loves photography.

Simon Puschmann loves shooting. Although most people have him down as "just“ a car photographer (and he loves his car photography, that goes without saying), he is pretty much an all-rounder in the best sense of the term - the jack of all trades of photography.

Simon began as a still life photographer working from his own studio for many years, before drifting into directing - winning a prestigious award from Sueddeutsche Zeitung - and then somehow slipped into car photography. It makes sense that he is now able to combine all of these fields, shooting and directing cars, still life, people and landscapes. Simon just cannot stop shooting and inventing.

His good friend and well known art director, Iain Ross, recently said: "Simon is beyond cool. He is very, very creative. Unique. Never resting. Not afraid. Always pushing the craft."

Simon Puschmann loves shooting. Although most people have him down as "just“ a car photographer (and he loves his car photography, that goes without saying), he is pretty much an all-rounder in the best sense of the term - the jack of all trades of photography.

Simon began as a still life photographer working from his own studio for many years, before drifting into directing - winning a prestigious award from Sueddeutsche Zeitung - and then somehow slipped into car photography. It makes sense that he is now able to combine all of these fields, shooting and directing cars, still life, people and landscapes. Simon just cannot stop shooting and inventing.

His good friend and well known art director, Iain Ross, recently said: "Simon is beyond cool. He is very, very creative. Unique. Never resting. Not afraid. Always pushing the craft."

Simon Puschmann is an award-winning commercial photographer and director who defies all categories. For 30 years, he has been creating his own brand of dramatic, unexpected imagery for a prestigious clientele.

Simon says there is no doubt he found photography and photography found him. He loves, laughs, works, lives, and breathes photography. Simon is photography, still or moving.