Marc Mallafré is a versatile professional, serving as a creative director, art director, and concept artist. With an extensive career spanning over 25 years in the advertising industry, Marc has honed his expertise, particularly in the automotive sector. He also shares his knowledge as a professor of creativity and art direction at various universities in Barcelona.

While Marc has integrated AI tools into his daily workflow, notably Midjourney, it is his project, Carpocalypse, that fuels his newfound wellspring of inspiration. His distinctive visual universe revolves around three core themes: automotive, science fiction, and dystopia. Here, he diverges from the realms of advertising and art direction, channeling his creativity into the realms of concept art and cinematography.

Marc's artistic influences are diverse and include luminaries such as Stanley Kubrick, Syd Mead, Katsuhiro Otomo, and Denis Villeneuve. If you seek a conceptual touch for your project infused with a creative and artistic sensibility, look no further than Marc Mallafré.

Marc Mallafré is a versatile professional, serving as a creative director, art director, and concept artist. With an extensive career spanning over 25 years in the advertising industry, Marc has honed his expertise, particularly in the automotive sector. He also shares his knowledge as a professor of creativity and art direction at various universities in Barcelona.

While Marc has integrated AI tools into his daily workflow, notably Midjourney, it is his project, Carpocalypse, that fuels his newfound wellspring of inspiration. His distinctive visual universe revolves around three core themes: automotive, science fiction, and dystopia. Here, he diverges from the realms of advertising and art direction, channeling his creativity into the realms of concept art and cinematography.

Marc's artistic influences are diverse and include luminaries such as Stanley Kubrick, Syd Mead, Katsuhiro Otomo, and Denis Villeneuve. If you seek a conceptual touch for your project infused with a creative and artistic sensibility, look no further than Marc Mallafré.

Marc Mallafré is a creative director, art director and concept artist.

He has over 25 years of experience in the advertising industry. During all these years he has specialised in automotive, among other fields. He is also professor of creativity and art direction in several universities in Barcelona.

Even though he has embraced the AI tools, especially Midjourney, in his daily work, it’s his project Carpocalypse where he finds a new source of inspiration. Automotive, sci-fi and dystopia are the three main content pillars of his unique visual universe. There he diverges from advertising and art direction and heads his creativity towards concept art and cinematography.

Some of his more influential artists are Stanley Kubrick, Syd Mead, Katsuhiro Otomo and Denis Villeneuve. If you are looking for a conceptual delivery to your project, with a creative and artistic approach, look no further.