Gavin Goodman
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Gavin Goodman
Gavin is a Cape Town-based photographer and visual artist with 20 years of experience in advertising. He was named the 2021 Hasselblad Master in the Fine Art category.
A pioneer in integrating AI technology into his creative process, Gavin creates visuals that are nearly indistinguishable from traditional photography.
His innovative approach redefines the boundaries of advertising, opening new possibilities for visual storytelling.
Agencies: Ogilvy & Mather, M&C Saatchi Abel, McCann, DDB, Y&R, Havas Worldwide, BBDO, David Miami, FCB, Hill Holiday, TBWA
Clients: Mercedes, Facebook, Chrysler, Dos Equis, Eli Lilly, Heinz, Ameritrade, Adidas, Microsoft, Heineken, Volkswagen, Otto Germany, Just Eat UK, Remy Martin