"What can 'In-camera AI' possibly mean?

Allow me to explain: I have been a commercial drinks and food photographer for three decades creating content for brands across the globe. My desire to tell brand stories has me perpetually testing new techniques to couple with my traditional methods of capturing images. This has led me to the rapidly advancing, and often divisive world of AI.

I am using AI to create scenes that would not be possible with traditional methods of photography, set construction or post production. AI allows me to imagine new worlds in which products live, and to create new realities. Yet everything I capture is done completely in-camera with post production limited to blemish removal and color grading. It’s a fascinating process that has changed and invigorated the way I create content.

All of the content in this gallery was created with the assistance of AI and captured in-camera. I hope you enjoy what you see.

Please view more of my work at my website. And please reach out to learn more and to talk about how we can bring your next project to life."

"I am a commercial beverage and food photographer based in the Midwest. It’s fair to say that I am steeped in boozy things, as being a drinks photographer is my true hallmark. But I am also a huge foodie and simply love to photograph all things food related. Truly, I love what I do and I am fortunate to be recognised for doing what I love. That is my way of injecting that necessary line that I am an “award-winning” commercial photographer.

I have been completely focused on my lane of beverage and food photography and motion content creation. I often lecture on these topics and teach workshops to share my knowledge, because I love this business.

Lately I have been pushing into the world of AI. For many this is a scary and divisive place. For me it is an incredible new tool which allows me to create images that are tailored to a brand. I can manipulate AI to assist in telling stories and grabbing views attention in ways that I could not do before. The collection of images you see here have all been created using my tested traditional methods of crafting light with AI generated backgrounds. All of these images are captured “in camera,” inclusive of the AI backgrounds. Now that statement should make you wonder what I am doing enough to reach out to the studio or my rep.

I hope you enjoy what you see. Please view more of my work at my website. And by all means, reach out and let’s talk about your next project."

"I am a commercial beverage and food photographer based in the Midwest. It’s fair to say that I am steeped in boozy things, as being a drinks photographer is my true hallmark. But I am also a huge foodie and simply love to photograph all things food related. Truly, I love what I do and I am fortunate to be recognised for doing what I love. That is my way of injecting that necessary line that I am an “award-winning” commercial photographer.

I have been completely focused on my lane of beverage and food photography and motion content creation. I often lecture on these topics and teach workshops to share my knowledge, because I love this business.

Lately I have been pushing into the world of AI. For many this is a scary and divisive place. For me it is an incredible new tool which allows me to create images that are tailored to a brand. I can manipulate AI to assist in telling stories and grabbing views attention in ways that I could not do before. The collection of images you see here have all been created using my tested traditional methods of crafting light with AI generated backgrounds. All of these images are captured “in camera,” inclusive of the AI backgrounds. Now that statement should make you wonder what I am doing enough to reach out to the studio or my rep.

I hope you enjoy what you see. Please view more of my work at my website. And by all means, reach out and let’s talk about your next project."

Rob Grimm is an award-winning beverage and foot photographer based in the midwest.

Dubbed “The Shakespeare of Beer” for his excessive attention to detail, Rob is comfortable in the studio or in far off locations creating still and motion content for his clients.

"I seem to be in a place of voracious experimenting and learning right now. AI is the talk of the town and a hugely polarising topic. People are jumping in or sitting on the sidelines in total fear. I am diving in to use AI as a tool to create a portion of my images. It is a means to create new images and explore new processes while increasing my production speed. But in no way is AI replacing what I do as a photographer. The collection of images in this issue have all been assisted with the use of AI or OLED technologies which is offering me new ways to create images for my clients."

Rob has a client list as long as your left arm including brands such as AB InBev, Ciroc Vodka, The Glenlivet, Grey Goose, Monday Zero Alcohol, Tequila Avion, Wild Turkey, Kraft, and Panera.

To discuss a potential project, please reach out to Rob or visit rggphoto.com for additional still and motion content.

Rob Grimm is an award-winning food and beverage photographer and director with studios in Chicago and St. Louis. Rob often travels outside of the studio walls to locations from coast to coast creating still and motion content for his clients.

“There are a lot of exciting things happening in the studio right now. We have been using OLED technology along with projection to create backgrounds that simply could not be accomplished before. It’s bringing a new level of creativity to the work while offering some unique opportunities to our clients. As we move into the new year, we are adding motion control and high-speed cameras to push our creativity even further.”

Rob has a client list as long as your left arm including brands such as AB InBev, Ciroc Vodka, The Glenlivet, Grey Goose, Monday Zero Alcohol, Tequila Avion, Wild Turkey, Kraft, and Panera.

To discuss a potential project, please reach out to Rob via email or visit rggphoto.com for additional still and motion content.

Rob Grimm is an award-winning food and beverage photographer and director with studios in Chicago and St. Louis. Rob often travels outside of the studio walls to locations from coast to coast creating still and motion content for his clients.

“There are a lot of exciting things happening in the studio right now. We have been using OLED technology along with projection to create backgrounds that simply could not be accomplished before. It’s bringing a new level of creativity to the work while offering some unique opportunities to our clients. As we move into the new year, we are adding motion control and high-speed cameras to push our creativity even further.”

Rob has a client list as long as your left arm including brands such as AB InBev, Ciroc Vodka, The Glenlivet, Grey Goose, Monday Zero Alcohol, Tequila Avion, Wild Turkey, Kraft, and Panera.

To discuss a potential project, please reach out to Rob via email or visit rggphoto.com for additional still and motion content.

Rob Grimm is an award-winning food and beverage photographer and director with studios in Chicago and St. Louis. Rob often travels outside the studio walls to locations from coast to coast, creating still and motion content for his clients.

“My job as a photographer and director is to create appetite appeal that forces the viewer to feel hunger and thirst. It boils down to eliciting the basic emotion of desire in the viewer. Creating content that engages with the audience while bringing the brand message to life drives me every day. If you are hungry and thirsty after seeing my work, then I have done my job.”

Just a few of Rob’s clients include Jack Daniel’s, Southern Comfort, Woodford Reserve, Bacardi, Kraft, and Panera.

To discuss a potential project, please reach out to Rob. Or visit his website for additional still and motion content.

"I am a food and beverage photographer operating studios in Chicago and St. Louis. My relaxed demeanor comes from the experience of some three decades in this business and I just might be the most collaborative photographer you will find. Over the years I have surrounded myself with a crew of image makers as dedicated as I am in creating attention grabbing content for our clients. We work to make the experience of content creation downright fun while we tackle the challenges that each project brings. 

After all this time in the business working for the likes of Jack Daniel’s, Bacardi, Woodford Reserve, Brown Forman, and Kraft just to name drop a few, I am hungrier than even to create engaging content which drives my client’s brands forward.

Please visit my website for more information or to get in touch to discuss your next project."

Rob Grimm is a food and beverage photographer operating studios in St. Louis and Chicago with 30 years of experience in advertising photography.

Rob’s deep and unique experience allows him to bring his bold and graphic style to each project while his relaxed and collaborative manner ensure that clients return to his studios time and time again. Rob travels extensively to work for global brands on a regular basis.

Rob’s images have been seen in advertising campaigns, print publications and billboards around the globe. Brands such as Jack Daniel’s, Bacardi, Woodford Reserve, Brown Forman, Kraft, and Panera are just a few of his repeat clients.

Please visit his website for more information or to get in touch to discuss your next project.

Rob Grimm is a food and beverage photographer operating studios in St. Louis and Chicago with 30 years of experience in advertising photography.

Rob’s deep and unique experience allows him to bring his bold and graphic style to each project while his relaxed and collaborative manner ensure that clients return to his studios time and time again. Rob travels extensively to work for global brands on a regular basis.

Rob’s images have been seen in advertising campaigns, print publications and billboards around the globe. Brands such as Jack Daniel’s, Bacardi, Woodford Reserve, Brown Forman, Kraft, and Panera are just a few of his repeat clients.

Please visit his website for more information or to get in touch to discuss your next project.

Rob Grimm is a commercial photographer, motion director and educational instructor. He works exclusively in food and beverage photography with a specialty in glass and liquids. His bold and graphic style has been employed by a client list of international brands as long as your left arm, including the likes of Jack Daniel’s, Bacardi, Woodford Reserve, Brown Forman, Kraft and Panera to name just a few.

With experience running full service studios in both Chicago and St. Louis, he has a unique perspective on the business of commercial photography. In 2014 he co-founded PRO EDU, a video educational company, where he directed tutorials for every genre of photography. At the start of 2020, Rob left the company to get back behind the camera executing images for his clients where he is happiest.

When Rob’s not shooting in his studio he can usually be found rowing on the lake, building furniture or spending time with his family.