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  • Spotlight Magazine

    Andreas Gerhardt

    Freiburg

    Photographer Andreas Gerhardt's main speciality is people, and for him it is particularly important not only to showcase work processes, but above all to capture people at work. What is of utmost significance to him is an aesthetic that is strongly influenced by lifestyle moods.

    "Achieving the right composition of light and subject requires good organisation. Improvisation is sometimes demanded, especially in the context of corporate photography; experience has taught me that nothing should be left to chance."

    Following a production, the imagery Andreas creates can be used in a variety of ways, including employer branding, recruiting, annual reports or websites. The final use is often considered during the photo shoot. Images are created for small SMEs as well as medium and large companies.

    Andreas Gerhardt likes to travel everywhere for interesting projects and can therefore be booked nearly anywhere.

    Client list: ChemCon, Vertiko, Vitra, Schölly Fiberoptic, Atmos, Maxon Motor, H-Bau.

  • Showcase Magazine

    923

    germany

    Jun 23

    Andreas Gerhardt

    Advertising photographers

    Photographer Andreas Gerhardt places a strong emphasis on capturing individuals in their environments rather than staged scenarios. He prioritises creating a visual aesthetic that reflects lifestyle moods.

    Achieving a well-organised overall composition of light and subject structure is crucial to his work. Particularly in corporate photography, the ability to improvise is essential, as nothing should be left to chance according to his experience.

    He caters to small and medium-sized enterprises as well as large corporations, and he is enthusiastic about undertaking projects both within Germany and abroad, as he enjoys traveling for compelling assignments.

    When shooting with Andreas, clients can expect a relaxed atmosphere both on location and in his studio located in Freiburg, in the Black Forest.

    Clients include ATMOS, Burda Publishing House, The Ministry of Finance Baden-Württemberg, Edeka SüdwestThe Technoseum Mannheim, Schölly Fiberoptic, TUI, Lexware, Vitra, and many more.

  • Showcase Magazine

    893

    germany

    Sep 22

    Andreas Gerhardt

    People & lifestyle photographers

    Andreas Gerhardt has been photographing and portraying people and stories in the areas of corporate, lifestyle and resort photography for agencies, publishers and large companies for many years.

    In addition to his commercial work, Andreas devotes himself to personal projects and enjoys photographing on film with a Sinar large format camera. In order to achieve the desired results, it requires full concentration during the sessions. The next project here is a book with portraits of people who live their profession with passion.

    Many of the portraits that Andreas photographs during his digital workflow are practically “out of the box”. He deliberately avoids cumbersome post-processing and instead emphasises the authenticity of the moment and the desired, perfect non-perfection. Shoots with Andreas take place in a relaxed atmosphere.

    Andreas works on site and in his studio in Freiburg in the Black Forest.

    Clients include Burda Publishing House, The Ministry of Finance Baden-Württemberg, The Technoseum Mannheim, Schölly Fiberoptic, TUI, Energiedienst / Naturenergie, Vitra, Vertiko and many more.

  • Spotlight Magazine

    Andreas Gerhardt

    South Germany

    For people photographer Andreas Gerhardt it is particularly important not only to stage work processes, but above all to show people at their workplace. Above all, it is very important to him to have a visual aesthetic that is very much based on lifestyle moods.

    The overall composition of light and motif structure requires a good organisation. Improvisation is always in demand, especially when it comes to corporate photography. In his experience, nothing should be left to chance.

    The imagery has multiple uses: whether it's branding, recruiting, image brochures or websites, the corresponding use is often already taken into account during the shoot. Andreas creates images for small SMEs as well as for medium and large companies. He likes to travel everywhere for interesting projects, so he can work for commissions in Germany or abroad.

    Customers for whom Andreas Gerhardt has already worked include ATMOS, Maxon Motors, Schölly Fiberoptic and Vertiko.

  • Showcase Magazine

    868

    germany

    Dec 21

    Andreas Gerhardt

    Advertising photographers

    Andreas Gerhardt's centre of life is in beautiful Freiburg on the edge of the famous Black Forest; many international companies are based there. Between jobs, he uses the time not only to keep fit with his racing bike and on skis in winter, but also to find new locations. Andreas Gerhardt is passionate about photographing people, whether documentary or staged. He always strives to reduce everything to the essentials.

    Although Andreas Gerhardt has a clear focus, he also photographs objects, stills and architecture. In doing so, he always strives to find new perspectives and views. This is a plus point, especially when it comes to company presentations. His credo is "There is nothing that is not worth photographing."

    New customers and their requirements expand the areas of his expertise. This includes participation in corporate design and art direction.

    As part of Covid 19, Andreas Gerhardt complies with the applicable hygiene regulations. This of course also applies to his team, which can be reduced to the absolute minimum depending on the requirements. The perfect organisation of every production is essential to guarantee the quality of the end result.

    Andreas Gerhardt works for Atmos, Trivida, Vertiko, Elastus-Sport, Burda, Energiedienst / Naturenergie, Apollo-Optik, AXA-Versicherung and others.

  • Showcase Magazine

    824

    germany

    Dec 20

    Andreas Gerhardt

    Advertising photographers

    If the question arises as to which project has been the most interesting in the last few months, then the Kickoff campaign for the divisible wheelchair wheel from the manufacturer Trivida is undoubtedly one of them. In addition to some testimonials, former track racer Kristina Vogel was photographed for the customer. The extensive production was preceded by a casting organised by Andreas.

    Andreas loves to work with people who don't stand in front of the camera every day. In addition to the assignments, he always devotes himself to free projects. He is concerned with the highest degree of authenticity.

    For Andreas, good preparation and organisation of a production is very important. He is known for this and his customers appreciate it. That you have to go the one or extra mile more for a good result is self-evident to him.

    Andreas produces in the studio in Freiburg, Black Forest and can be booked internationally.

  • Showcase Magazine

    766

    germany

    Sep 19

    Andreas Gerhardt

    Advertising photographers

    For many years Andreas Gerhardt has photographed and portrayed people across corporate, lifestyle and resort photography for agencies, publishers and large companies.

    Aside from his commercial work, Andreas devotes himself to personal projects and prefers shooting in analogue fromats. To reach expected results his work needs to be fully concentrated.

    Andreas is currently working on a project in which he uses the guidelines from Dogma95 for photography. Soon the Project Grand Vide will be published.

    Portraits photographed by Andreas during his digital workflow are almost "out of the box". Intentionally, he renounces cumbersome post-processing and stresses instead the autenticity of the moment and the volitional, perfect non-perfection. Shoots with Andreas take place in a relaxed athmosphere.

    Andreas works on location and in his studio in Freiburg, Black Forest.

  • Spotlight Magazine

    Andreas Gerhardt

    Freiburg

    Andreas Gerhardt loves telling stories with pictures. He likes aesthetics, minimalism and structure. Humans and their personalities, whether they are workers, employees or CEOs, are often in the foreground of Andreas' images.

    Organisation is the keyword for his productions - nothing is left to chance. Andreas places a high value on solid preparation, but he is more than capable of troubleshooting during a production should the need arise.

    Andreas' images can be found in business reports, entrepreneur brochures, B2B brochures and company websites. His clients include Atlantic-Zeiser, Atmos, BodenseeBank, ebm Pabst, Micronas, Maxon Motor, H-Bau, Schölly Fiberoptic and Vitra.

  • Showcase Magazine

    743

    germany

    Mar 19

    Andreas Gerhardt

    People & lifestyle photographers

    Andreas Gerhardt photographs people with a focus on corporate, portrait, lifestyle and resorts. His open minded personality creates a pleasing athmosphere for the people and personalities on set during his shoots.

    For Andreas, perfect preparation is essential - nothing is left to chance. He is focussed on catching the right moment to capture emotions and find new, alternative points of view.

    Storytelling is one of his favourite instruments. Andreas prefers working on location yet is based from his studio in Freiburg in the Black Forest.

    Clients include Burda Publishing House, The Financial Times, The Ministry of Finance Baden-Württemberg, The Technoseum Mannheim, Schölly Fiberoptic, TUI, Energiedienst/Naturenergie, Vitra, building materials supplier H-Bau, and many more.