MAGROUND was established in 2007 as the go-to resource for exclusive imagery to create outstanding marketing visuals in the automotive industry. With more than one million background images, 360° content and HDR domes from around the world, and a massive network of over 400 professional photographers, MAGROUND is a solid solution for creating visual content at scale.

MAGROUND has proven itself as a trusted partner in modern production workflows, including the creation of virtual reality (VR) environments.

For more information about MAGROUND, current projects and latest photo-productions visit the website or join them on Instagram or LinkedIn.

In this Spotlight:

• Audi Activesphere concept campaign - made with MAGROUND Content
• The new Bentley SUV visuals - made with MAGROUND
• Dacia Duster campaign - MAGROUND content from South Africa
• AMG EQS visuals - made with MAGROUND
• Aiways - 360° environment - made with MAGROUND
• Lexus campaign - driving shot - made with MAGROUND
• Rimac - in front of Dubai skyline from MAGROUND
• Fiat 500 - night shots from MAGROUND
• Lincoln concept - staged in MAGROUND backplate
• Mercedes EQS SUV visuals - made with MAGROUND
• Hyundai fuel-cell bus campaign visuals - made with MAGROUND
• Mercedes SL Unreal case - Full-CG made with MAGROUND.

With more than one million background images and 360° HDR domes from around the world, MAGROUND is the source #1 for creating visual automotive marketing content at scale - also with tight budgets and timings.

Beyond any “classic” photo stock, MAGROUND has proven itself as a trusted partner in a modern production workflow. From implementing 3D-objects with the help of the most extensive 360° HDRi database, to creating full CG virtual environments for online experiences to organising worldwide on-demand photo shoots.

With offices around the globe, MAGROUND and its massive network of over 400 professional photographers not only ensures German efficiency, high design, and quality standards but also helps to reduce the carbon footprint.

In this Showcase:

• 'Purple concrete - minimalistic architecture by night ': new photo production
• Audi RS5 from all angles
• New Aiways U5 campaign visuals
• Mitsubishi campaign with people integration
• The new Bentley Azure convertible
• 'From Iceland with love' - a breathtaking landscape photo production
• The new BMW 330e driving shots
• Gybow - a new way to photograph cars virtually on location
• The Bugatti Chiron in Los Angeles, Lower Grand.

For more information about MAGROUND, current projects and latest photo productions visit the website, join them on Instagram or LinkedIn.

MAGROUND is the go-to resource for exclusive imagery to create outstanding marketing visuals for the automotive industry.

Founded in 2007, MAGROUND has become a worldwide leader, enabling brands such as Mercedes-Benz, Volkswagen, Porsche, Kia, Toyota, and many more to produce advertising campaigns, catalogues, and interactive content.

With more than one million background images from around the world, MAGROUND is a solid solution for creating visual content at scale - also with tight budgets and timings.

Beyond any “classic” photo stock, MAGROUND has proven itself as a trusted partner in a modern production workflow. From implementing 3D-Objects with the help of the most extensive 360° HDRi database to creating full CG virtual environments for online experiences to organising worldwide on-demand photo shoots.

With offices around the globe, MAGROUND and its massive network of over 400 professional photographers not only ensures German efficiency, high design, and quality standards but also helps to reduce the carbon footprint that is inevitable with traditional production methods.

Over 800,000 background images and matching 360° HDR domes guarantee the biggest variety for automotive visualisations.

Los Angeles, Cape Town, Beijing, Sydney, Barcelona, Berlin, New York ... you name it. It's all in the stock archive - ready for your next marketing project.

MAGROUND's simple and affordable license models will fit any company size or budget. CGI, composites, postproduction, and 360° experiences. All this has long been a standard in visual communication, but commercial photography is always redefining itself. 

MAGROUND aims to always be one step ahead of these developments. Technologically. Aesthetically. And always with a strong emphasis on personal project support.

Over 400 professional photographers now produce exclusively for MAGROUND.

Customers from a wide range of different industries are personally supported by our offices in Hamburg, Los Angeles, and Beijing.

Follow MAGROUND on Instagram.

MAGROUND photo stock - advertisers' first choice for high resolution background images and the biggest 360° HDR archive. To further enhance its portfolio, MAGROUND will be launching brand new products such as super high resolution VR environments and 4K and larger video footage in early spring 2017.

The new high resolution VR environments files average about 250 megapixels in size, reaching 30,000 pixels in width resulting in 450 megapixel files. The video footage comes from 4K, 5K and 6K cameras and drones, and covers the same areas of landscapes and cityscapes as its currently outstanding background images.

With offices in Hamburg, Los Angeles, Beijing and Shanghai, MAGROUND satisfies customers' needs 24/7, 365 days a year. International agencies such as Publicis, Leo Burnett, McCann, BBDO and DDB Ogilvy all rely on MAGROUND products, support and service.

MAGROUND is the world's leading photo stock for landscape, urban and road photography. Specialising in the advertising market, MAGROUND offers the largest selection of high-quality images and HDR domes for product and brand campaigns.

The portfolio of locations with different perspectives and matching HDR domes makes compositings and CGI productions cost-effective, simple and efficient. In 2016 'MAGROUND Motion' will be launched to meet the increasing demand for high-end video content.

Agencies such as Omnicom, BBDO, Designory, Innocean, Team-Detroit, Sapientnitro, Saatchi & Saatchi and international brands like Mercedes-Benz, Lufthansa, Toyota and Volkswagen rely on the highest quality and full service.

MAGROUND serves customers worldwide with offices in Hamburg, Los Angeles and Beijing.