"There are so many things we can’t live without in our lives. Crucial things that need to be taken care of for our survival. 

But we can never truly live without art. Fashion is one of the biggest art industries there is.

Fashion for 101 Production has been in the centre of every work that we do. What fashion does for a film, for a location, for a character is beyond what people can imagine. 

That is the beauty of it. 

It sometimes carries humour, sometimes carries peace. Sometimes it's love that is a feeling in a suit; sometimes it’s hate in the shape of a dress. Every feeling of what makes us human is within fashion.

This time, we wanted to represent what fashion photography can do to tell a story or to simply admire what is in front of us and enjoy the view."

"There are so many things we can’t live without in our lives. Crucial things that need to be taken care of for our survival. 

But we can never truly live without art. Fashion is one of the biggest art industries there is.

Fashion for 101 Production has been in the center of every work that we do. What fashion does for a film, for a location, for a character is beyond what people can imagine. 

That is the beauty of it. 

It sometimes carries humour, sometimes carries peace. Sometimes it's love that is a feeling in a suit; sometimes it’s hate in the shape of a dress. Every feeling of what makes us human is within fashion.

This time, we wanted to represent what fashion photography can do to tell a story or to simply admire what is in front of us and enjoy the view."

101 Production is a photography and film production company established in 2004 in Istanbul to gather creative minds together. 101 Production’s roots are from a company called SDL Visual, which was formed in 1973 and shares its expertise with the studio. 101 continues to engage in many successful ads and campaigns.

"Already well established as a creative force within the industry, we continue to expand our visionary approach in exploring new talents in TV commercials, moving image productions as well as representing many national and international photographers, directors, production crews, make-up artists and stylists.

We’re passionate about brands and spaces with meaning. Our approach and culture offer clients an agency that is all about teamwork and creativity.

We believe that people, brands and societies depend on creativity to flourish more than ever. As professionals and artisans, our mission is to support brands that recognise the potential of creativity."

101 is a stills and moving image production company established in 2004 to gather together creative minds. SDL, founded in 1973, shares its expertise and 1800 m² daylight studio as 101 continues to engage in many successful ads and campaigns.

Already well established as a creative force within the industry, 101 continues to expand its visionary approach by exploring new talents in moving image production as well as accommodating photographers, directors, production crews, make-up artists and stylists.

Working to tight deadlines and agreed budgets whilst remaining adaptable to changing circumstances in Turkey and abroad, 101 has produced more than 1000 special effect TV commercials and still photographs for leading international brands and advertising agencies. 101’s knowledge of locations and efficiency, as well as a direct and honest approach to each assignment, have become its trademark.

Services include photographic production, moving image production, budget management, location scouting and management, fashion shows, film/camera crew, creative crews, hair/make-up/styling, set builders, casting, equipment and prop hire.

Zeynep Ozkanca has seven years' experience as a photographer in Istanbul. He specialises in fashion and advertising photography and shoots for magazines such as Vogue TR, Marie Claire TR and Blank Mag. He also works with agencies Cortex, Manajans and others.

Zeynep is represented by 101 Production.

Coming from a family of three generations of photographers, Serkan Sedele began his photography career with a plastic camera when he was only 14 years old. The Sedele family established their first studio in 1932 and Serkan initially photographed his mother’s jewellery. With his first professional camera he took a picture of a friend skateboarding, which was eventually entered into a contest and won the special jury prize.

Beginning his professional career by shooting industrial and still life photos, Serkan later began specialising in fashion and advertising photography. Commenting that he still feels the same excitement that he felt back in his amateur days, he also transfers his ever-increasing desire for storytelling to his short movie projects.

Serkan currently works at his studio in Istanbul where he focuses on photography, commercial and viral shoots, as well as personal art projects.

He is currently represented by 101 Production.

101 is a stills and moving image production company established in 2004 to gather together creative minds. SDL, founded in 1973, shares its expertise and 1800 m² daylight studio as 101 continues to engage in many successful ads and campaigns.

Already well established as a creative force within the industry, 101 continues to expand its visionary approach by exploring new talents in moving image production as well as accommodating many photographers, directors, production crews, make-up artists and stylists.

Working to tight deadlines and agreed budgets whilst remaining adaptable to changing circumstances and priorities in Turkey and abroad, 101 has produced more than 1000 special effect TV commercials and still photographs for leading international brands and advertising agencies. 101’s knowledge of locations and efficiency, as well as its direct and honest approach to each assignment, has became its trademark.

Services include photographic production, moving image production, budget management, location scouting and management, fashion shows, film/camera crew, creative crews, hair/make-up/styling, set builders, casting, equipment and prop hire.

101 is a stills and moving image production company established in 2004 to gather together creative minds. SDL, founded in 1973, shares its expertise and 1800 m² daylight studio as 101 continues to engage in many successful ads and campaigns.

Already well established as a creative force within the industry, 101 continues to expand its visionary approach by exploring new talents in moving image production as well as accommodating many photographers, directors, production crews, make-up artists and stylists.

Working on tight deadlines and agreed budgets whilst remaining adaptable to changing circumstances and priorities in Turkey and abroad, 101 has produced more than 1000 special effect TV commercials and still photographs for leading international brands and advertising agencies. 101’s knowledge of locations and efficiency, as well as its direct and honest approach to each assignment, has became its trademark.

Services include photography production, moving image production, budget management, location scouting and management, fashion shows, film/camera crew, creative crews, hair/make-up/styling, set builders, casting, equipment and prop hire.