"Representing award-winning photographers, we regularly work on projects shooting both stills and motion for major campaigns. Our recent clients include Waitrose, Abu Dhabi Tourist Board, British Gas, BT, Avanti West Coast, Brindisa and Frankie & Benny.

Our ethos is always about solving problems, not creating them, and we will work with you to get the most out of every shoot. Sustainable working practices are central to our projects and we are AdGreen trained, so always making sure we are being as eco friendly as possible.

Celebrating our 15th birthday this year, we bring all those years of experience and finesse to your shoots - making sure you get the same high quality attention to detail, whatever the budget.

We would love to talk to you about your next campaign."

Recently returning from a mammoth three-week adventure shooting for the Abu Dhabi tourist board, photographer Tom Parker is back on home turf and gearing up for the next big production.

Shooting contemporary travel and lifestyle images with a luxury aesthetic, Tom’s captivating work takes him on many international adventures, from the vast icy landscapes of Antarctica to the volcanic peaks of Mount Nyiragongo. A regular contributing photographer to Conde Nast Traveller, Tom’s wide range of editorial and commercial clients also includes The Guardian, Avanti Trains, TUI, Frankie & Benny’s, Sab Miller and the Royal Opera House.

For a closer look at Tom’s portfolio and recent commissions, head to the Lucid website or join them on social media.

Lucid is a London-based photographic agency providing full production resources to a wide range of clients both in the UK and overseas.

Representing a busy roster of creative, friendly, and hardworking photographers and directors, the Lucid team cover lifestyle, food, kids, interiors, still life and travel photography.

Working across a range of projects from large scale productions to packaging and design briefs, the whole team is dedicated to bringing the very best out of every shoot.

Recent feedback from one of Lucid's regular clients:

“You’ve been a privilege to work with and are one of our suppliers who just ‘gets it’. You and the team make our work effortlessly easy and fully align with our brand values which is always a win. It was a real pleasure!”

Some recent projects and commissions include Waitrose, Ogilvy, British Gas, Here Design, Avanti and Adam & Eve.

"We’re in Christmas mood already – with Lucid Representation photographers, Con Poulos and Tom Parker having shot the festive campaigns for Waitrose and M&S Bank, as well as lots of non-seasonal shoots for new and existing clients from all of our team:

David Boni has been shooting some fantastic OOH campaigns for Tennants and Scotland’s Railway. John Garon recently spent two days in the cycle friendly lanes of Essex with SomethingMore Agency, shooting a lifestyle library and jumping out of the way of fast-moving bikes.

Whatever the time of year, working across production and multi-format projects is what we’re great at, and whatever your campaign needs – we’d be delighted to help out. Always using green suppliers and eco friendly methods whenever possible, from local to global – we’re here!"

For more information head over to the Lucid website.

It’s been a busy summer with lots of exciting projects, shooting both stills and moving image often at the same time and autumn looks like more of the same.

"Working with new clients like British Gas, Frankie and Benny’s and Aesop, along with new projects for our existing clients like Avanti and Waitrose - all our photographers have been kept on their toes, while we’ve honed our production skills even more.

As members of the AoP, Ad Green trained and always following APA guidelines for safe Covid shoots - we aim to bring you a creative, professional, eco-friendly and safe shoot - and get it done on budget.

Whatever your project involves, we are skilled at putting together shoots of different sizes and budgets and getting the best results.

We’d love to talk to you about your next shoot!"

Lucid is a contemporary, London-based photographic agency proudly representing a busy roster of award-winning photographers and directors.

Providing full production resources to a wide range of clients both in the UK and overseas, the Lucid team are dedicated to bringing the very best out of every shoot – moving image or stills.

"We’re here to manage all areas of shoot production, from location scouting to model casting, to sourcing the perfect props and building sets, we ensure that all jobs run smoothly - on time, and on budget.

Some of our most recent projects and commissions include Avanti West Coast, M&S Banking, Malfy Gin, Point A Hotels and Waitrose.

We’d love to chat about how the Lucid team can help with any upcoming projects, and we’re able to provide advice, support and Covid-safe production resources. For further information on how we could help, do get in touch."

Representing a busy roster of friendly and hardworking photographers and directors, the Lucid team focus on food, kids, interiors, lifestyle and travel photography. A contemporary photographic agency based in the creative neighbourhood of Brockley, South East London, Lucid can provide full production support for shoots of all sizes, both in the U.K and abroad.

“Working across the advertising, design and editorial markets, some of our most recent projects and commissions include campaigns for Waitrose, Paymentsense, Avanti, Point A Hotels and M&S Bank.

Our dedicated team are on-hand to discuss any upcoming projects and provide advice and support for Covid-safe productions. Do get in touch for more information or follow us over on social media to keep up to date with our latest work.”

Penny Wince is a talented kids, lifestyle and interiors photographer with over 15 years experience. Melbourne-raised, but based in London, she has a natural relaxed style, with an exquisite eye for detail and is brilliant at putting her young subjects at ease.

Penny shoots both stills and moving image and loves the opportunity to work with creatives to create a whole campaign.

Clients include Pampers, Alfie and Olive, Mothercare, Mini Boden, Debbie Bliss Knits and Clarks as well as book and editorial clients.

Lucid is a contemporary, London-based photographic agency providing full production resources to clients both here in the UK and overseas.

Shooting across the advertising, design and packaging markets, the Lucid roster covers food, portraiture, travel, still life and interiors photography.

"Among our talented photographers and directors, we also have a number of artists who shoot lifestyle imagery and perfectly suited to support our wide range of clients from travel and holiday companies to insurance and healthcare brands. Our most recent lifestyle projects include work by Tom Parker, John Garon, Penny Wincer and David Boni.

We would love to chat about how the Lucid team can help during the coming months, and our dedicated team are here to provide advice, support and Covid safe production resources. To discuss any upcoming projects, do get in touch."

Food and lifestyle photographer Steven Joyce has joined Lucid’s roster. London-based Steven creates vibrant, atmospheric stills and moving images in his self-contained kitchen/lifestyle studio.

David Boni shot his own head for Iris/ #StayHome Heroes campaign - as well as pigeons and macaws for London Power. 

Rowan Fee’s exploding pomegranate was awarded 2nd place in the Fujifilm Innovation Award/ Pink Lady Food Photography Awards.  

"We are committed to working safely and creatively on shoots. We constantly update our processes based on best current working practice, with full risk assessments available on request. We’d love to help with any upcoming projects or if you just want a chat about the way we’re now working, do get in touch."

"Food, glorious food!

We love to shoot food, and proudly represent a lively mix of avid adventurers and foodie enthusiasts. 

From the field to fork journeys to best-selling cookbooks, the Lucid team regularly shoot for a range of advertising, editorial and food packaging clients. Collaborating with a network of specialist food stylists, our most recent food projects include campaigns for Neff, Noodl, Waitrose, KFC, Sipsmith Gin, Heinz, Compass, Peter’s Yard and Marella Cruises.

With the current crisis heavily impacting everyone across our creative community, we're continually adapting the way that we work to support our clients and teams in the best ways we can.

A number of our lovely photographers have self-contained studios and can work in isolation with remote production support. For more information on this – or anything else you may need help with - we’re online, available and always happy to chat!"

Lucid is a contemporary London-based photographic agency providing full production resources to a wide range of clients both in the UK and overseas.

Proudly representing a busy roster of creative, friendly and hard-working photographers and directors, the Lucid team specialise in lifestyle, food, kids, interiors, still life and travel. 

“Working across the advertising, design and editorial markets, we’re dedicated to bringing the very best out of every shoot. Our recent projects and commissions include Waitrose, TUI, RBS, KFC, London Power and Avanti.”