Lifestyle photographers and filmmakers are a very common commodity these days, as creatives understand the value of connecting with customers through real and spontaneous imagery. However, there are very few who are expert exponents of this art and fewer who have helped it to evolve.

Nigel and his team have a way of working with people, both old and young, to deliver amazing lifestyle imagery that is believable and captivating, drawing the viewer into a world they wish to inhabit. Shooting pharmaceuticals, outdoor clothing, sports, electronics, underwater, and drinks, their unique style is highly regarded by many advertising agencies.

Understanding the need to produce large numbers of assets for clients, his team has a working relationship delivering film and stills together, utilising valuable time efficiently. Their ability to make everyone feel at ease on set, with no hierarchy, allows talent to be themselves and to deliver work that feels un-faked and engaging. "This is the real ability to create great lifestyle," he explains: "we are just conductors; the talent creates the music."