"I started this project with a pile of shoes from a vintage shop, picking out all the yellow and blue pairs, and photographed them hanging from their laces. I donated the image to the Ukraine Charity, who used it in an article highlighting the plight of refugees and internally displaced persons.

In conversation with the charity, we had the idea to create a series of images to portray Ukraine refugee children in a positive light rather than a forlorn one. These are a small selection of many images. I have donated all the images to the Ukraine Charity, the children, and their families, and I have met some of the most fantastic and enthusiastic children and grown-ups.

My thanks to
Ukraine Charity 
Ukraine Social Club, Richmond
St Stephens Church, Twickenham
Lillington Community Centre, Leamington Spa."

Phil Babb, 2024

Phil is represented by SARAHDAW in the UK

Phil Babb is an established advertising photographer who is best known for his images of kids, new borns, toddlers, teens, twins and 'tearaways'. His subjects have been photographed for consumer print and digital media be it for e-com, packaging, pharmaceutical, social media or poster campaigns.

Phil’s meticulous eye for casting and attention to detail is enthusiastically matched by his sense of fun and easy going and approachable personality, both in the studio and on location.

Equally comfortable shooting for a start up company or an international brand, he is always delighted to hear from new clients and keen to share his skills and experience.

Phil is represented by SARAHDAW.

Phil Babb is the industry’s ‘go to’ for children’s photography, including toddlers, teens and 'tearaways', newborns and babies. His meticulous eye for casting and attention to detail is enthusiastically matched by his sense of fun and easy going and approachable personality.

Having shot numerous advertising campaigns for over a decade, he is equally comfortable shooting for new brands and enjoys the challenge of creating engaging and imaginative images that elevate brands and sell products.

"We would love to hear from you and discuss your project."

Phil is represented by SARAHDAW.

Phil Babb is an established advertising photographer who is best known for his images of kids; new-borns, toddlers, teens, twins and tearaways have been photographed for consumer print and digital media be it for e-com, packaging, pharmaceutical, social media or poster campaigns.

Phil’s meticulous eye for casting and attention to detail is enthusiastically matched by his sense of fun and easy going and approachable personality both in the studio and on location.

Equally comfortable shooting for a start-up company or international brand he is always delighted to hear from new clients and keen to share his skills and experience.

Phil is represented by SARAHDAW.

In this Spotlight Phil features six campaigns:

"Argos wanted a colourful and quirky image, so Phil suggested the eclectic wallpaper background.

We were asked by UCB Pharmaceutical to focus on the question of the next generation ‘making a difference’. Phil hand made the cube and had it painted in the UCB corporate colours. Phil and Jon came up with the idea of the cube being lit from inside to achieve the mesmerising glow.

Phil was asked by Cow&Gate to depict a happy, healthy baby in a non-specific interior environment looking ready to take on the world. "The casting for our star talent was achieved over two days. Our toddler smashed it!

Kiddylicious, founded by Sally Preston, approached us with the sole aim of looking to explode into the healthy snack market. Inspired by comics as a boy, Phil came up with the idea of using bold colours reminiscent of 70’s ads with an element of mischief, fun and style to the brand message.

For Sainsbury's, Spark asked us to create soft lighting with a hint of sunlight while maintaining a warm believable environment with props, with the emphasis on baby feeling comfortable and protected in an engaging image for their packaging.

For Walls we created a series of ads for their print campaign using bold primary colours.”

Phil Babb is an established advertising photographer who is best known for his images of kids; new-borns, toddlers, teens, twins and tearaways have been photographed for consumer print and digital media be it for e-com, packaging, pharmaceutical, social media or poster campaigns. Phil’s meticulous eye for casting and attention to detail is enthusiastically matched by his sense of fun and easy going and approachable personality both in the studio and on location.

Equally comfortable shooting for a start-up company or international brand he is always delighted to hear from new clients and keen to share his skills and experience.

Phil is represented by SARAHDAW.

Phil Babb is an established advertising photographer who is best known for his images of kids; new-borns, toddlers, teens, twins and tearaways have been photographed for consumer print and digital media be it for e-com, packaging, pharmaceutical, social media or poster campaigns. Phil’s meticulous eye for casting and attention to detail is enthusiastically matched by his sense of fun and easy going and approachable personality both in the studio and on location.

Equally comfortable shooting for a start-up company or international brand he is always delighted to hear from new clients and keen to share his skills and experience.

Phil is represented by SARAHDAW.

Phil Babb is an established advertising photographer who is best known for his images of kids; new-borns, toddlers, teens, twins and tearaways have been photographed for consumer print and digital media be it for e-com, packaging, pharmaceutical, social media or poster campaigns. Phil’s meticulous eye for casting and attention to detail is enthusiastically matched by his sense of fun and easy going and approachable personality both in the studio and on location.

Equally comfortable shooting for a start-up company or international brand he is always delighted to hear from new clients and keen to share his skills and experience.

Phil is represented by SARAHDAW.

Phil Babb is an established advertising photographer who is best known for his images of kids; new-borns, toddlers, teens, twins and tearaways have been photographed for consumer print and digital media be it for e-com, packaging, pharmaceutical, social media or poster campaigns. Phil’s meticulous eye for casting and attention to detail is enthusiastically matched by his sense of fun and easy going and approachable personality both in the studio and on location.

Equally comfortable shooting for a start-up company or international brand he is always delighted to hear from new clients and keen to share his skills and experience.

Phil is represented by SARAHDAW.