Alex Serrano is a photographer based in Madrid (Spain) specialised in commercial lifestyle photography where his motto is “Create and communicate from the image, starting from a concept.” His duality as a photographer and designer means that his images contain a far from casual mix in the use of color palettes and compositions.

The vividness of the images and the search for naturalness means that many of his projects are delivered practically directly from the camera.

Under the brand Alex Serrano Estudio, he carries out outdoor and studio photography and video.

For more information, check his website, follow on Instagram and connect through LinkedIn.