What makes Andrea Belluso truly unique and a great asset for any client is his evolution from shooting just fashion and beauty to also photographing cars and food.

His first automotive client approached Andrea Belluso’s manager, proposing a big campaign for the Middle East. Andrea’s initial response was that there are many great car photographers and he had never photographed cars before. Cadillac’s response was that this was exactly what they were looking for—Andrea’s deep knowledge and lack of a set style. Other photographers were producing technically perfect car pictures, but they were following the rules with no innovation, essentially doing the same thing with minor personal touches.

Andrea Belluso believes that having a defined style might get you clients for a few seasons but will eventually kill creativity. Shortly after, Andrea Belluso was approached by Nestlé and Electrolux to shoot food, with brands like Bentley, Porsche, and McLaren soon following suit.

Andrea Belluso, known as 'The Light Shaper' by Profoto, is also one of the greatest lighting experts in the world.

Andrea Belluso had always defined himself as a fashion and beauty photographer, until the day he received a call from his manager telling him that Cadillac wanted him to shoot a big campaign for them.

He was totally surprised - he had never shot cars before, so he asked his manager why they wanted him when there are so many great car photographers out there.

The answer was "all the car photographers we work with do perfect pictures of how a car should be photographed, and they all do similar things, just with different touches, their own style. Andrea on the other hand, not having any experience in cars and being a lighting expert (The Light Shaper according to Profoto) would have a different vision of how to photograph them, with excellent lighting to fit every car model."

After that Andrea started having other automotive brands such as Bentley, Porsche, McLaren and Ferrari calling him for the same reason.

Andrea Belluso began his photographic career at the age of 16, working under renowned photographer Bardo Fabiani. For the next 30 plus years, Belluso worked as a photographer and video producer, capturing iconic fashion names such as Linda Evangelista, Christy Turlington and Naomi Campbell.

Belluso later created his own modelling agency, fashion magazine, international model competition and a television program that was distributed in 54 countries.

In the photographic community, he is known as the “Light Shaper”, name given to him by the main lighting company in the world of photography, Profoto, for his unique approach to lighting. Andrea Belluso also produces, directs, films and edits TV commercial spots.

Andrea Belluso began his photographic career at the age of 16, working under renowned photographer Bardo Fabiani. For the next 30 plus years, Belluso worked as a photographer and video producer, capturing iconic fashion names such as Linda Evangelista, Christy Turlington and Naomi Campbell.

Belluso later created his own modelling agency, fashion magazine, international model competition and a television program that was distributed in 54 countries.

In the photographic community, he is known as the “Light Shaper”, name given to him by the main lighting company in the world of photography, Profoto, for his unique approach to lighting. Andrea Belluso also produces, directs, films and edits TV commercial spots.

Andrea Belluso began his photographic career at the age of 16, working under renowned photographer Bardo Fabiani. For the next 30 plus years, Belluso worked as a photographer and video producer, capturing iconic fashion names such as Linda Evangelista, Christy Turlington and Naomi Campbell.

Belluso later created his own modelling agency, fashion magazine, international model competition and a television program that was distributed in 54 countries.

In the photographic community, he is known as the “Light Shaper”, name given to him by the main lighting company in the world of photography, Profoto, for his unique approach to lighting. Andrea Belluso also produces, directs, films and edits TV commercial spots.