"Extremely passionate, an idealist, straightforward, a perfectionist," are just some of the words used to describe Sushmendra Dubey, popularly known as Dubs, and his photography.

Not only is he a photographer who explores and seeks different forms of truth through his lens, but Dubs is also a brand consultant who brings a fresh perspective. With extensive experience in the world of advertising as a creative director, he has been a part of Draft FCB Ulka, McCann-Erickson, Saatchi & Saatchi and LOWE Lintas, working on a range of multinational brands and creative challenges.

Born in India, Dubs studied commercial arts at the Fine Arts Faculty of the College of Arts, New Delhi and his education allowed him to learn all about working with light and camera techniques. He loves to click multiple categories, as he says "you can’t enjoy eating the same dish every day, even if it is your favourite. Experimenting with different subjects gives you more freshness, a unique outlook and an expanded vision."

Dubs' photography - be it fashion, industrial or food - evokes a natural, captivating mood and spontaneity that has led his work to be described as "aggressive, yet sensual".

Dabbling in the world of serious photography since 2007, this gifted fashion photographer has made his undeniable mark. Sushmendra Dubey is popularly known as 'Dubs', and has extensive experience in the world of advertising as a creative director at multi-national agencies, having worked on a range of brands and creative challenges.

His fashion images show a refined sensuality and elegance. Dubs' work is classic, romantic and clean. His photography - be it advertising or fashion - is described as "aggressive, yet sensual.’’

Travelling across India - be it metros like Mumbai, Delhi, Chennai and Bangalore, remote interiors or abroad - he has enjoyed shooting fashion, corporate, food, kids and celebrities.

Clients include Whirlpool, Samsung, Hyundai, Yamaha, Bacardi, Oberoi Hotels, Maggi, Milkmaid, Unicharm, Nikon, Boeing, Chambor, MAAZA, and DA MILANO - Italia.

Sushmendra Dubey is popularly known as 'Dubs'. With extensive experience in the world of advertising as a creative director at multinational agencies, he has worked on a range of brands and creative challenges. The gifted photographer has managed to convert his passion into a successful career.

Treasuring beauty and expressing it in images that show a refined sensuality and elegance, Dubs' work is classic, romantic and clean. His photography - be it advertising or fashion - is described as "aggressive, yet sensual.’’ Travelling across india - be it metros like Mumbai, Delhi, Chennai and Bangalore or the remote interiors and abroad - he has enjoyed shooting fashion, corporate, food, kids and celebrities.

Clients include Nikon, Whirlpool, Samsung, Hyundai, Yamaha, Boeing, TATA DOCOMO, Dish TV, Chambor, HDFC, Bausch+Lomb, MAAZA, McCain Foods, Nokia and DA MILANO - Italia.