The two pillars of The Autofocus are concept ideation and photography. As the name suggests, The Autofocus is an automotive-specialised creative house that creates state-of-the-art still and motion content. The team mainly comprises Kunal Kelkar and Kanika Sood.

A passion for cars is what fuels The Autofocus. Over the years, the company has created all types of mainline and digital content for brands such as Mercedes-Benz, Jaguar Land Rover, Rimac Automobili, Honda, Zenvo Automotive, Tata Motors and many more.

All content creation is done in-house, right from conceptualisation to post-production.

The Autofocus is headquartered in India with satellite offices in Dubai, Germany, the USA and Canada. The team is available for advertising campaigns, brochures, lifestyle and social media content. The latest campaign for Morris Garages India entailed, creating the complete marketing imagery asset bank for the release of Hector, MG’s first car in the Indian market.