"The shots featured in this Spotlight are all from a shoot I did at the end of the summer for Yumi Kim. They wanted to shoot in the city but didn't want the imagery to be too 'hard'.

At first I was thinking about finding architectural elements that would soften the city; rounded stone edges, wooden elements, curves and arcs. When I saw the dresses were mostly beautiful floral and botanical prints I pitched the idea of shooting on the High Line. The array of flora there would compliment the prints perfectly and it's a great way to shoot in the city but be able to 'soften' it at the same time.

I scouted the week before we shot, looking for specific places for each piece we were shooting. I worked to find places that would compliment each piece while at the same time creating visual consistency to the entire story and allowing me to achieve the goal of being in the city but in a 'soft' way."

Conor Doherty lives in Brooklyn and works all over the world.

The shoot featured in this Showcase is the spring/summer '16 campaign for L'Etoile Sport, a high-end collection of women's wear for tennis, golf and fitness.

These images were shot in one day across three different locations in East Hampton at the end of this summer.

Conor Doherty lives in Brooklyn, and works all over.

The shoot featured in this Spotlight is the spring/summer '16 campaign for L'Etoile Sport, a high-end collection of women's wear for tennis, golf and fitness.

These images were shot in one day across three different locations in East Hampton at the end of this summer.

Conor Doherty lives in Brooklyn, and works all over.

"Conor Doherty is essentially a polymath of all things creative; to list all of his skills would just evoke jealousy. We’ll just say that after years of serial dating many talents, Conor discovered the love of his life: photography.

Now that he’s found it, you may find your meeting with him a bit like Tom Cruise on Oprah’s couch. His excitement and passion for all things photography is inescapably contagious, leaving you feeling like the world is your veritable oyster.

On set, Conor takes time to capture what is beautiful and important about the subject - the artistry of the fashion or the lines of a product - in a way that is consistent with a brand's identity. His vision for each shoot is clear, as is his vision for a collaborative, supportive industry. 

Clients and acquaintances alike agree that Conor has excelled in what he defines as successful: 'If you're happy and you make people around you happy, then I'd say you're succeeding.'"