Kathy Cacicedo is an East Coast advertising photographer and director.

Recent work for Manda Sun Paste found Kathy where she is the happiest, in the ocean with her underwater housing, shooting lifestyle and product on location that tells a story.  When you work with Kathy you can be sure she will always deliver an image library with plenty of choices, and if you are lucky, sand in your shoes.

Kathy is just as comfortable as a director. Click on the video gallery to see a spec ad she shot for Pukka Tea to show potential clients that through every thoughtful frame of beautiful light she is at heart a story teller.

Client list includes: Merck, Bayer, Pet Plate, Hound2O, Claritin, Dr. Scholls, Coppertone, Manda, Donate Life, Happy Family Organics, Atlantic Health System.

"With over a decade of experience shooting for big brands like Coppertone, Claritin and Dr. Scholls, I’m equally comfortable as a Director as I am behind the camera shooting stills and motion. My client work ranges from small controlled sets to larger productions with a talented cast of creatives.

My new work for Athletic Brewing Company is a good example of the small set with the big shot list with just myself and an assistant running the show; "a day in the life" of brand ambassador Anthony Cooper-Jenkins (artist / cyclist) covering a little bit of everything in multiple locations - lifestyle, product, sports and portraits.

Let's talk about how we might work together to create something amazing."

This NY Showcase features a personal project, a “branded short” made to show potential clients that through every thoughtful frame of beautiful light Kathy Cacicedo is at heart a storyteller. 

It was time well spent with a horse “gentler” who taught us to put our NY energy aside for a moment, to take a breath and to “lend our intent” to what we needed to happen to get the shots. Sounded hippy dippy at first, but wow, it really worked.

Kathy Cacicedo is an East Coast, commercial photographer and director with over a decade of experience shooting for brands like Coppertone, Claritin and Dr. Scholls.  Known for making people who just met her feel like they have known her forever, her easy-going vibe puts clients at ease.

With a style that is “vibrant, and full of life”, personality shines through in her photography and in the pace of her motion work, where she has worn every hat from director and producer to editor and DP.

Client list includes: Merck, Bayer, Pet Plate, Claritin, Dr Scholls, Coppertone, Afrin, Happy Family Organics, Atlantic Health System, Overlook Medical Center and Donate Life.

Kathy Cacicedo photographs everyday people. Every day.

An East Coast, commercial photographer / director, Kathy has a natural talent for connecting with real people. From CEO portraits to tender moments between doctors and patients, Kathy’s images and videos are full of personality, bringing to life the companies and brands commissioning her.

Clients include Havas, Merck, Bayer, Claritin, Dr Scholl, Coppertone, Afrin, Happy Family Organics, Atlantic Health System, Overlook Medical Center, Overlook Foundation, Donate Life, The Heather Trew Foundation, Morristown Medical Center and Stevens Institute of Technology.

''This NY Showcase goes to the dogs. 

The serious...the playful...the hot mess …the lazy lug...the furry faces that sell your brands with one look into their soulful eyes. 

Who said “never work with kids and dogs”?, not me.''

Client list includes: Merck, Bayer, Pet Plate, Claritin, Dr. Scholls, Coppertone, Afrin, Donate Life, Overlook Medical Center, Atlantic Health System and The Heather Trew Foundation.

"While self isolating during our "stay at home" order I decided to feature a Tough Mudder shoot in this month’s Spotlight . The objective of doing a Tough Mudder race is to learn you can accomplish anything if you dedicate yourself to it.  I’m getting the feeling that post Covid 19, my career and the world of advertising photography might be a lot like a Tough Mudder. Bring it on.

I’ll be ready and raring to go shoot as soon as you are - even if that includes jumping in a container of ice water.

Client list includes: Merck, Bayer, Claritin, Dr. Scholls, Coppertone, Afrin, Atlantic Health System and Donate Life."

An East Coast, commercial photographer/director with over a decade of experience shooting for brands like Coppertone, Claritin and Dr. Scholls on productions big and small, Kathy Cacicedo's easy-going vibe puts clients at ease. She is known for making people who just met her feel like they have known her forever.

Her style is “vibrant, punchy and full of life.” Personality shines through in her photography and in the pace of her motion work, where she has worn every hat from director and producer to editor and DP.

Client list includes: Merck, Bayer, Pet Plate, Claritin, Dr Scholls, Coppertone, Afrin, Happy Family Organics, Atlantic Health System, Overlook Medical Center, Overlook Foundation, Donate Life, The Heather Trew Foundation, Morristown Medical Center and Stevens Institute of Technology.

"Who was it that said, “never work with kids and dogs?" Not me, that's for sure.

The work featured in this Showcase is from a recent shoot for a new campaign promoting the Pet Therapy Superheroes of Overlook Medical Center. We spent three days making superhero capes fly while watching the transformative impact of Pet Therapy ...a dream job come true. Scroll down to see videos I have produced and directed for Overlook, a long time client. A Pet Therapy video is in the works!"

Client list includes: Merck, Bayer, Pet Plate, Claritin, Dr. Scholls, Coppertone, Afrin, Donate Life, Overlook Medical Center, Atlantic Health System, Morristown Medical Center, The Heather Trew Foundation, Overlook Foundation and Stevens Institute of Technology.

“The work featured in this Spotlight is from a recent adventure in Iceland.  Up before dawn, chasing sunrises, driving hours to spend sunset at a beautiful spot where no rain was predicted. An amazing trip spent sleeping in our boots in a pop up tent on the roof of a campervan, and eating PB&J sandwiches because we were too busy exploring to stop and eat lamb and langoustines.

If you have a chance to go to Iceland, go.

Go fast.

Go soon.

It already can barely handle the amount of tourists visiting so your clock is ticking.

Get there.

I promise you, when you find yourself alone, laying on the ground, looking up at the Northern lights dancing above, you will connect with the heavens and it will be a life changing experience.”

Client list includes: Merck, Bayer, Claritin, Dr Scholls, Coppertone, Afrin, Happy Family Organics, Atlantic Health System, Donate Life.

Kathy Cacicedo photographs everyday people. Every day.

An East Coast,commercial photographer/director, Kathy has a natural talent for connecting with real people. From CEO portraits to tender moments between doctors and patients, Kathy’s images and videos are full of personality, bringing to life the companies and brands commissioning her.

Clients include Havas, Merck, Bayer, Claritin, Dr Scholls, Coppertone, Afrin, Happy Family Organics, Atlantic Health System, Overlook Medical Center, Overlook Foundation, Donate Life, The Heather Trew Foundation, Morristown Medical Center and Stevens Institute of Technology.

Kathy Cacicedo photographs everyday people. Every day. 

An East Coast, commercial photographer/director, Kathy has a natural talent for connecting with real people. From CEO portraits to tender moments between doctors and patients, Kathy’s images and videos are full of personality, bringing to life the companies and brands commissioning her.

Clients include Havas, Merck, Bayer, Claritin, Dr Scholls, Coppertone, Afrin, Happy Family Organics, Atlantic Health System, Overlook Medical Center, Overlook Foundation, Donate Life, The Heather Trew Foundation, Morristown Medical Center and Stevens Institute of Technology.

Kathy Cacicedo loves to work - loves shooting - and was born to direct. Real people, models, celebrities or CEOs, she has the ability to not only connect with her subjects, but to win over their publicists and handlers.

With over a decade of experience shooting for brands like Coppertone, Claritin and Dr. Scholls on productions big and small, Kathy’s easy-going vibe puts clients at ease. She is known for making people who just met her feel like they have known her forever.

Her style is “vibrant, punchy and full of life.” Personality shines through in her photography and in the pace of her motion work, where she has worn every hat from director and producer to editor and DP. Is it worth noting that she is a pretty damn famous music video director in Guatemala? Maybe not, but maybe you just laughed and “in the end,” she says, “that's what counts!”