Over the past years, Gregor has refined his focus on architecture and interior photography, mainly working for hospitality clients. He has already photographed 20+ hotels all over Europe for big hotel groups as well as smaller family-owned businesses. Lately architectural firms also appreciate Gregor’s well planned and precise work to document their newly realised projects.

His passion for storytelling, portrait and food photography is often a welcomed additional asset for hospitality projects, for example to create social media content, to take portraits of the staff or to create imagery for the food & beverage divisions.

Gregor’s eye for detail and composition also finds its way into the studio, where he creates still life images for product-focused clients.

For Gregor, involvement into a project from the start is the best way to make the most out of the available resources and time, but he also loves to accept the challenge of mastering last-minute assignments.

Gregor’s recent projects in the hotel industry took him to Cologne, Zurich, Salzburg but also let him work in his home town, Vienna. The photos he took for the Ruby Hotel Luna in Düsseldorf earlier in 2021 were crucial for the hotel receiving the 'Hotelimmobilie des Jahres' Award at 196+ hotelforum Munich. 

However, not everything in front of Gregor’s camera is a hotel, and not every output from his camera is a photograph. For The Naked Indigo, a bowl restaurant at the Europark Mall in Salzburg, Gregor was sent by the interior designers to capture the final result of their work in stills and video.  

In the upcoming year Gregor will invest in setting up a permanent studio in Vienna to bring his attention to detail also to the world of product and still life photography.

Hotel interiors, art installations, campaign pictures for a Drag Queen’s artisanal rosé – Gregor is making a difference in his approach to producing detailed and intriguing pictures for various clients. 

The past year Gregor was tending to his regular clients in the hospitality industry and realised projects in Salzburg, Vienna,  Zurich, Cologne, Frankfurt and Düsseldorf. Original projects came out in the art world so Gregor documented for new museums, galleries and an immersive installation at MAK - Museum of Applied Arts, Vienna for British artist collective Superflux.

Also to mix things up he worked in the studio for Dutzé - the world’s first artisanal drag wine, creating key visuals for the wine labels and campaign pictures. 

Gregor will invest in setting up a permanent studio in Vienna to intensify his work for still life and product photography clients in the upcoming year.

During the first few months of 2021, Gregor photographed bigger projects for his returning hotel clients as well as newly acquired clients in the art gallery and museum world. For all these projects he captured the exteriors as well as the interiors, general wide views as well as beautiful details. Despite the ongoing pandemic some of the projects had to be realised abroad, but Gregor’s organisational talents came in handy to guarantee smooth production without any delays.

The pandemic seemed to create also a higher demand for immersive photography. Gregor already created numerous globe panoramas for hotel and tourism clients, spending a lot of attention to detail in these 200+ megapixel photos, so viewers are able to zoom in and explore the spaces and all their details.

Gregor provides precise and high-quality interior photography for his hospitality and retail clientele as well as storytelling photography for a wide range of publications. 

Multiple hotel clients have retained him as their exclusive photographer and return to him time and again. In 2021, he has begun or completed new projects for additional hotels, galleries, shops, and restaurants, and he also offers interior panorama photography and architectural video production.

His publishing clients, such as Monocle Magazine (UK), Here Magazine (USA) and Brandstätter Verlag (Austria), have commissioned him to capture interesting people and their stories.

Gregor’s efficient time management and flexibility have been particularly helpful during these challenging times and their effects on production schedules.

Gregor has been working for various Europe-based hotel clients over the past five years to establish a consistent look and feel for their visual brand representation. His fondness for spaces and the interaction of light and objects, as well as a trained eye for design and composition, comes in handy for Gregor’s focus on interior photography. Using available light sources and the original features of a room is very important to him. This guarantees customer satisfaction for his clients due to a high level of authenticity in his photos. 

He applies his skillset across a broad spectrum of clients, like documenting important sights for the Vienna Tourist Board, creating product imagery for co-working spaces or documenting finished projects for interior designers.  

Gregor always looks for ways to offer new points of view. With his “Project Layout” he creates birds-eye view images of spaces with the help of a drone.