Flo is a photographer based out of Hamburg, Germany and focuses on sports and storytelling in his work. After taking a detour via his business studies, he quickly realised that photography suits him better than a suit and traded that grey office in for a camera.

His recognisable style is natural and cinematic. His choice of composition often creates an observing almost documentary feel, while the light keeps the overall atmosphere moody and emotional.

From Berlin over Oslo to LA, Florian realised a number of interesting projects for international sports clients in the past months, such as Adidas, Camel Active and Peloton. 

While he keeps broadening his commercial sports and people portfolio as a photographer, he also focuses more and more on his career as a director and is represented by Ruhe Management from now on.

His new short film, 'After the Beep', will be released on 8th March.

"Some photographers are seven years old when they get their first camera and have parents that are super artsy fartsy - and some don’t. Florian is one of the latter. He only got into photography at the age of 25; he lived in Malaysia at that time and was lucky to get a good deal on his first DSLR camera.

It took him another year and a trip to South America to realize that photography suits him better than a suit. With all this in mind, he decided to chuck his plans for a Business Masters overboard and traded his grey office desk in for a camera.

These days, he’s doing what he would’ve been doing a lot earlier if he'd gotten the camera when he was seven - he snaps photos and makes films.

Florian is represented by Klein Photographen."