"Photography is like love: first, there has to be a good spark. You know: butterflies in the stomach, a pleasant tingling sensation, jumps of joy, the whole program. But it takes more than that to turn the initial euphoria into lasting happiness. For example, empathy. The right tools. And one or two tricks of the trade.

I am Klaus Peterlin. Together with my team, I make sure that your idea becomes a million-dollar shot, the soul of your product starts to shine and your story gets a face. How do we do that? With an uncompromising passion for outstanding photography. With the right eye for detail and a sense for the big picture. With outstanding technology, decades of experience and the claim to tackle every project in a highly professional and dedicated manner. And if you get heart palpitations even after the hundredth glance at your pictures, we have fulfilled our mission.

When can we get creative for you? Let us get in touch.

Among our long-standing customers are: ARIA Retreat & SPA, Hotel Schwarzenstein, Optrel Sport AG, Brimi, Loacker AG, A. & J. Stöckli AG, Alpitronic GmbH, Mizuno Europe to name just a few."

"As the season changes in Italy, we reflect on a busy summer and take a moment to collect our thoughts. Etna Productions was involved in various jobs this past Summer. This included producing in Liguria with a German client, Walbasch, and in Tuscany with a renowned Swedish client for a 'top-secret' product release. We also had the pleasure to spend time on the island of Lampedusa for Hikvision, and enjoy the Sicilian Summer with a fantastic job for Decathlon - which saw the team taking advantage of favorable weather conditions that made underwater photography an enjoyable, fun experience!

Etna Productions is also serving journalists who want to produce stories in Sicily. As the weather turns, Etna Productions is still equipped to handle different aspects of your production, from financing and co-production advice, cost containment, budgeting and scheduling, and providing expertise in selecting appropriate locations. We are ready to handle any shooting requirements in Italy, particularly in Sicily."

To find out more about working with Etna Productions, please contact them via email or call Peppe at +39 347 354 9960.

Camilla Camaglia is a beauty, fashion and portrait photographer, based between Rome and Berlin, working freelance for beauty and fashion brands, artists and magazines.

Camilla’s strengths are that she can create impactful and creative images that catch the viewer’s eye, yet at the same time she has a keen eye for details. For her it’s also important to create work that shows diversity and inclusion of any kind.

One of Camilla’s latest works include photographing Italian pop music artist Arisa for the cover, promotion and video backstage of her new album single 'Tú mi perdición', and she also shot with her for the covers and editorials of Italian magazines Oggi and Gente.

She recently shot commercial beauty work for Italian nail polish brand Gamax, a show poster for Wintergarten Varieté in Berlin and beauty editorial work on Gala Greece.

Her photography work has appeared on several magazines such as L’Officiel and Glamour and she has worked for clients such as Universal Music, Glossybox and Kryolan to name a few.

With over 15 years of experience in international productions, Lule Production is a full service company based in Italy. The company manages all aspects of a production, from the budgeting to a specific location scouting. Finding the best models for a shoot is also a speciality.

For each production, Lule chooses only the best and most qualified professional freelancers, creating a team of professionals that works with a common goal.

A successful combination of advertising and fashion is what makes Lule Production unique.

Scenari Production, a full service production company with more than 20 years of experience, is one of the leading Italian production companies offering enthusiastic production services for advertising, feature films, social media campaigns and for the fashion industries all across the country.

"Born and based in Sicily, we are ‘local’ in every Italian region and we have a 'second house/family' in most of the Italian cities. We produce in Italy: Milan, Como Lake, Turin, Italian Alps, Genoa, Cinque Terre, Portofino, Venice, Verona, Garda Lake, Florence, Siena, Rome, Abruzzo, Matera, Sardinia, Apulia, Capri, Naples, Amalfi Coast and other smaller towns and villages; and also abroad: Cote d’Azur, Chamonix, Saint Moritz, Megève, Shanghai and Beijing, and other less known places.

Our location database offers a quick visual prospective to understand the best areas to produce and create fashion and advertising stories."

Clients include Coca-Cola, Lamborghini, Nespresso, American Express, Martini, Dior, Hugo Boss, Porsche, Puma, H&M, Mercedes, Marina Rinaldi, Monnalisa, Jaguar, Ferrari, Ducati, Audi, HSBC, Pomellato, Hermes, J.Crew, Neiman Marcus, Hackett, Marco Polo, Calzedonia, Belmond Hotels, Ermenegildo Zegna, Brunello Cucinelli, Dolce & Gabbana, Glassons, My Theresa, About you, and more.

Scenari Production has worked as head of the Location Sicily Department for the feature film Indiana Jones 5, that will be released in the 2023.

"We love our work and we like collaborating to create the right conditions to deliver a tasteful Italian experience."

unaa is a high-end production house based in Milan that orchestrates all practical and critical aspects of luxury and fashion related productions and events.

unaa’s multilingual and versatile team loves to work globally and commits all its effort, energy and knowhow to producing fashion shows, photoshoots, gala dinners, exclusive and private celebrations, award ceremonies, exhibitions, boutique openings, and product launches.

Astrid G. Ferretti is the founding director of unaa since 2005. Born in Italy and raised in Canada, she is the heart and soul behind many unique productions that make headlines.

"We have worked for the biggest names in the industry, such as: Dolce&Gabbana, Ermenegildo Zegna, Fendi, Etienne Aigner, Alexander McQueen, Tommy Hilfiger, Marco de Vincenzo, Les Hommes, Moncler, Philipp Plein, Dirk Bikkembergs, DAKS, Fausto Puglisi, Brioni, Pal Zileri, Pinko, J. Lindberg, Corneliani, Giuseppe Zanotti, Yoox, Swatch, Moschino, Persol, Cavalli, Campari, Elle, Flair, Wallpaper, Uma Wang, Diesel, Furla, Patrizia Pepe, Milano Unica, Winonah, Fifty-Four Jeans, American Express, Primark, Triumph, Marchon, Skaga and Granito Fiandre."

Carolina is a multitasking artist who is able to shift from graphics to portrait to still life. Her strong creative background is combined with professional knowledge of business and advertising. This combination makes her the right person to transfer innovation and beauty to powerful images.

She started working in an small studio 10 years ago. This experience shaped her artistic taste and made her a manager and problem solver. These qualities are fundamental for her work with advertising companies, and companies both small and multinational such as AQuest, dm Drogerie Markt, Laica, Lorenzo Marini Group and other lovely clients and collaborators.

She prefers a cooperative approach, and to develop the final image with the client in a positive and humble environment.

taKe is a talent agency and a full service production company based in Bologna and Milan, but working worldwide.

It was born in 2006 as a dynamic and flexible reality with the aim of combining creativity and production service of the highest level.

Over the years taKe has built an extensive portfolio, from smaller to bigger projects, including advertising, fashion, music and more. Their aim is to give every project the highest production level in order to allow the creative idea to flourish and be expressed at its highest and strongest. The search for new talents is definitely one of the team's strengths.

taKe builds every project they are involved in on this strength as well as with passion, experience and international know-how.

Some of taKe's clients: Diego Dalla Palma, RVB LAB, De Rica, Adidas, Vitra, Errea, Costa Crociere, New Balance, Fiat, Amazon, Sergio Tacchini, Jeep, BMW, Therabody, Icoone, Aequium.

Chris grew up in the darkroom of his family's newspaper company in the United States. In the early 90s, he went to art school in Italy. After many years as an art director, in 2005 he decided to leave Young & Rubicam Madrid to follow his dream of becoming a commercial photographer.

From there he went on to work for all the major ad agencies in Spain, having created campaigns for clients like Chevrolet, Fanta, Land Rover and many others. Before moving back to Italy in 2010, he had already began working for international clients such as Nike, MasterCard, Eden just to name a few.

From 2010 to present day he has worked very hard to follow his childhood dream to become an automotive photographer.

"It is a very competitive world out there, but I have had the pleasure to have worked for some of the most iconic car manufacturers in the world. I have shot for some of the legends Ferrari, Porsche and Pininfarina."

His love of creating art has taken Chris to shoot worldwide campaigns for MG, Nike, Runner’s World, Yamaha and many more.

Welcome to Showcase Italy, brought to you by Production Paradise. This issue features some of the leading creatives and companies working out of Italy.

More creative professionals and facilities for photographic and film production are available in our Rome (Photo / Film) and Milan (Photo / Film) directories.

Brands and publications including Maserati, Juventus FC, Miu Miu, Pirelli, KFC, Huf Magazine, Booking.com, Armani, Omega, Vanity Teen, and Jo Malone among others, have trusted these professionals with their latest advertising campaigns and editorial shoots.

Be sure to catch our recommended events:

• The legendary Venice International Film Festival will celebrate its 79th edition. It will take place at Venice Lido from 31 August to 10 September 2022.
• The large-scale solo exhibition David LaChapelle. I Believe in Miracles presents a previously unseen and, to some extent, surprising David LaChapelle. The exhibition includes over 90 works – including large formats, site-specific photos, new productions and a video installation. At Milan’s Mudec, until 11th September.
• Oliviero Toscani - exhibition to mark photographer's 80th birthday will present 800 photographs. Until 25th September at Palazzo Reale, Milan.

Our cover image was shot by Antonio Dicorato. Set design by Michela Croci, rep. by 1Secret.