Alex Buschor is a storyteller but not in the traditional sense, his tools are the camera and drones. His story is characterized by simplicity. Objects are reduced to their quintessence. Cityscapes, landscapes, architecture or portraiture are defined by clear forms and crisp outlines; moreover at the core one finds the heart of the story – the object’s true nature.

Alex Buschor holds a commercial photo diploma from the Douglas Mawson Institute in Adelaide, Australia.

"Our photos tell stories of architecture, personalities and landscapes. They give you wings, in the truest sense of the word. By using drones, APix captures photos and produces films taken from a bird’s eye view. At APix we are also equipped to take product or pack shots in our photo studio to spotlight your product."

Avocado360 is the digital department of Avocado Productions GmbH Switzerland.

"We are a content creation company specialising in 2D, 3D and 360 degrees virtual and augmented reality production. We are visual story-tellers embracing this new medium as a way of creating immersive content. We absolutely believe in the future of virtual reality as a narrative medium, as a training tool, learning experience or as an engagement device. We believe avocado360 can deliver that experience better than anyone else. We serve our clients in Switzerland and internationally."

Patrick Stumm is a Zurich-based photographer born in 1967 in Chelsea, Massachusetts USA. Professionally trained as an auto mechanic specialised in antique sport cars, he became intrigued by photography and decided to launch a second career in 1995.

During his early years, Patrick gained experience through on-the-job training as an assistant for a range of photographers. In 1999, he opened his own studio in Zurich focusing on corporate, portrait, editorial and art work.

In recent years Patrick has worked successfully in Switzerland and across different foreign countries. His recent corporate work included cosmetic surgeons, cushion manufacturers, and more.

Welcome to Showcase Switzerland, brought to you by Production Paradise. This issue features some of the leading photographers, photo and film production and service companies, post production companies, model agencies, equipment rental companies, and hair and make-up artists working out of Switzerland.

More creative professionals and facilities for photographic and film production are available in our Zurich Photo and Film directories.

Brands and publications including Adidas, Glacier Express, Renault, Coop, Globus, Mercedes, micasa, Freixenet, Canon, SBB, Cashgate, and AXA Insurance among others, have trusted these professionals with their latest advertising campaigns and editorial shoots.

Be sure to catch our recommended events:

• The Beauty of Lines. Masterpieces from the Sondra Gilman and Celso Gonzalez-Falla collection Until 6th May at Musée de l’Elysée, Lausanne.
• The Biel/Bienne Festival of Photography. From 4th to 27th May, in Biel.

Our cover image was shot by Joel Cartier.

Jonas Kambli has been a professional photographer for over 15 years. Throughout an illustrious career, he has worked with distinguished advertising agencies and high profile magazines, both domestically and internationally.

Jonas knows the importance of understanding the unique needs of each client and assignment, and through meticulous planning as well as on-the-fly problem solving, he always delivers.

The fact that he is a very easy-going people person is often reflected in his projects, as he manages to put models and clients alike at ease while making his drive and enthusiasm for photography evident with each and every click. As Jonas says, "Pictures, powered by fun!"

Clients include Appenzeller Käse, Coop, Sanitas Troesch, Grisoni Zaugg SA, Helvetas, Interhome AG, Pilatus Bahnen AG, Kambly SA, local.ch, Roland Murten AG, SBB, Swisscom and Feldschlöschen Bier.

Stefan Kürzi is a Swiss adventure photographer with roots in outdoor sports. He lives in Central Switzerland, close to the Alps, and works for international commercial and editorial clients in mountain sports and tourism.

His calm and down-to-earth approach towards models and customers is greatly appreciated and makes people feel comfortable on set. This is reflected in all his images. Whether lifestyle, portrait or action photography, no effort is too big to get the photo.

Recent assignments include Adidas Terrex, Migros, Tourismusverband Paznaun-Ischgl and more.

Joyce McInnis provides a premier service across all aspects of her work, arranging a photo production from beginning to end – or just a part of it! Her talented team of experts from all corners of the world ensures each project is executed with efficiency, care and that little extra touch.

Along with her quirky energy, Joyce is well known for her ecologically savvy yet super-efficient way of doing business.

Working for major retailer brands like Migros, Micasa and iMpuls Sport, she is proud to be extending her network with customers like the Salvation Army and similar organisations in the near future.

Southwards is a full service production company, strategically based between the Swiss Alps and the Mediterranean.

With a team of photographers, producers, stylists and designers covering the entire region, Southwards produces content for magazines, publishers and
corporate brands, respecting budgets great and small.

The company's work spans the lifestyle spectrum - fine art and design; culture, technology and innovation; gastronomy and travel - and its services include award-winning photography, location scouting, casting, hair, make-up and grooming, production management, art direction and design and copywriting.

"We draw on over fifteen years of experience to bring you high quality editorial content, and a smooth production process from concept to delivery."

"The principle of a good team: everyone does what he or she does best. We are Nomad, a professional equipment rental company for photographers. What do you do best?

Whatever it is, we've got your back so that you can concentrate on what really counts – your talent!

Wherever you are currently located in Switzerland, we offer supreme service from Basel to Geneva to Zermatt, from Lugano to St Moritz to Lake Constance. No border can stop us, we are Nomad with all our heart.

Reliable, individual, and fair - we will support all of your projects, all of the time. We are available when no one else is, 24/7, all year round.

So don't waste your time. Nomad Rental Services is the ultimate solution for your production. Nothing is impossible, if it is available somewhere in this universe we will make it available to you.

Love, Peace and Photography!"

Welcome to Showcase Switzerland, brought to you by Production Paradise. This issue features leading photo and film production and post production companies, photographers, equipment rentals, and hotels and apartments for production, working out of Switzerland. 

More creative professionals and facilities for photographic and film production are available in our Zurich Photo and Film directories.

Brands including Rolex, Lindor, Timberland, GQ, Nespresso, Prada, Hugo Boss, Peek & Cloppenburg, Switzerland Tourism, Victorinox, and Oysho, among others, have trusted these professionals with their latest advertising campaigns and editorial shoots.

Be sure not to miss our recommended events:

• Unfamiliar Familiarities  - photography exhibition featuring five foreign photographers showing Switzerland from an outsider's perspective. Until 7th January 2018 at Musée de l’Elysée, Lausanne.
• photo18 - the largest exhibition of Swiss photography with the participation of over 150 photographers from the fields of advertising, press and art. From 12th to 16th January 2018, Zurich.

Our cover image was shot by Judith Hirsbrunner.