Production Pool / Pool Films is a full service production company specialised in film and photo production. With bases in Zurich, Vienna, Berlin, Cape Town and the Alps, Production Pool offers a great range of service production and locations.

Recent productions include:

• GQ editorial, service production. Photographer: Craig McDean.
• ZKO campaign for Switzerland. Photographer: Sandro Diener.
• Schweiz Tourismus TV commercial. Director: Joachim Nielsen.
• Globus print campaign. Photographer: Markus Jans.
• Österreich Werbung print campaign winter. Photographer: Sebastian Stiphout.

Other clients include brands such as BMW, Bogner, Coca-Cola, Credit Suisse, Deutsche Bank, Elle, H+M, Heineken, IWC, Joop, Migros, Orange, S.Oliver, Swisscom and Vogue as well as photographers and directors such as Boo George, Fabian Weber, Frederike Helwig, Gregor Hohenberg, Marcel Hartmann, Mariano Vivanco, Mario Testino, Matt Jones, Mikael Jansson, Sam Robinson and Tom Dirnhofer.

Visit the website for further information.

Digitalstore Vienna is the new 2017 partner of 'Filmball Vienna', offering a very special service.

Austria´s largest professional photo equipment rental company is offering a sensational 50 per-cent reduction on rental prices as part of 'Filmball Vienna 2017' on March 24th (password: "Filmball Vienna 2017“, as long as stocks last and according to the terms and conditions of Digitalstore Vienna.)

The equipment selection can be found online.

Austrian photographer Christian Vorhofer manages to capture the essence of the industry through imaginative creativity, excellent craftsmanship, and a closely defined collaboration with his clients.

Thanks to complex lighting and his soulful timing, Christian creates fascinating visual worlds. He has always retained his focus on the essentials - providing clients with the products, technology and skills they require.

Featured in this Showcase, among other productions for clients such as Medizintechnik ISYS, Sandoz, Montanbau, is the shooting for EGGER Holz. The pictures were taken in Romania, at a "Roadtrip" over the Romanian Carpathians. The journey took 18 hours, the stay in Radauti lasted a week.

His last shoot was for the customer Lindner tractors in dreamlike conditions in the Tyrolean lowlands at -18 degrees Celsius, so to speak at decent minus temperatures to shoot the new Lindner vehicles in their current winter use.

Stephan Huger, born and currently living in Vienna, is an international, multi-award-winning photographer specialised in architectural photography.

The character of his pictures is based on his specific approach to architectural photography. Stephan attaches great importance to reflecting the architect’s intention in his photos, even interpreting it via a perspective and picture composition that focuses on the essential details.

Stephan's passion for architectural photography extends to national and international clients. He is just one of a handful of 'European Masters of Architectural Photography', a distinction conferred on him by the Federation of European Photographers in 2016.

Lukas Kirchgasser is an advertising photographer with a keen eye for detail combined with an oustanding technical ability and precise lighting skills. His understanding of the business and huge passion for photography allows him to create pictures that are memorably eye catching and in its lighting and style absolutely unique.

Lukas is highly professional but always in a friendly and relaxed manner. With his positive attitude, he brings out the best of every shoot while working in a busy but unstressed atmosphere.

Lukas is constantly working on creative food and drink photography projects for Michelin starred chefs and top restaurants in Europe. At the same time, Lukas is collaborating with companies and agencies for advertising campaigns and is also shooting architectural projects and diverse products.

Denis Mujakovic is a visual artist and illustrator based in Vienna.

As a cluster manager of Illustria under Design Austria, he has the privilege of maintaining communication between Austrian-based illustration talent and the public, as well as promoting awareness about illustration as a communication medium and art form.

Welcome to Showcase Austria, brought to you by Production Paradise. This issue features some of the leading photographers, illustrators, equipment rental, location and prop companies for photo and film production currently working out of Austria.

You can find more creative professionals and facilities for photographic and film production in our Vienna Photo and Film directories.

Companies including Volkswagen, Vanity Teen, Schoellerbank, LaudaMotion GmbH, Von Köck, Figlmüller - Daily Roast, 74 Magazine, EGGER Holz and Wiberg, among others, have trusted these professionals with their latest advertising campaigns and editorial shoots.

Be sure not to miss our recommended events:

• Wiener Filmball 2017, 24th March at Wiener Rathaus, Vienna. 
• Alfons Schilling. Beyond Photography. An exhibition of expanded photography featuring experimental work, holograms, steriophotography, film and paintings. Until 14th May at Westlicht, Vienna.

Our cover image was shot by Gerhard Merzeder, represented by Weinper.

2017 will be a very exciting year for digitalkameraverleih as the company will significantly expand its product range with Phase One medium format cameras, Briese Focus reflectors and Arri Skypanel lights.

Another major project is the renewal of the website, which will be finished in the first half of 2017. It will provide customers with a fast and satisfying user experience.

The most recent additions to digitalkameraverleih's portfolio are the Pro-10 AirTTL generator and D2 AirTTL monolights from Profoto and the 5D Mark IV camera from Canon.

As one of Austria's leading photographers, Peter Burgstaller had the chance to create new images for LaudaMotion, Niki Lauda's exclusive business charter flight service. If you know Niki Lauda, he just wants to work with the best.

For the new VW Passat Alltrack he and his partner Peter Andrukonis highlight their creativity and skills in motion pictures. 

Michael Hochfellner is a fashion and people photographer based in Vienna, Austria. His creativity is focused on achieving essential results and outstanding outcomes for his clients.

Michael's main motivation is to take natural and individual images. His results are characterised by a unique style and feeling in which he strives for the perfect moment, captured in the one picture.

Visit his website for more information.