Matt Anderson has been mixing it up the last few months! From shooting in the studio, photographing refreshing drinks, to wandering the world, capturing beautiful design and architecture; Matt has been doing a little bit of everything as of late.

In this California Showcase, we’re treated some recent imagery of Cali Squeeze beer and Bardstown Whiskey.

Stop by his website or give him a follow on Instagram to keep up with his latest work.

Gabriel Lucido is an award-winning commercial food photographer with close to a decade of experience capturing images for some of the most well-known brands in the food industry.

He is a member of the Professional Photographers of America as well as a Senior Member of Foodelia, a community of the best food photographers from around the world, and has been hand selected as a contributor for Stocksy, an artist-owned stock photography cooperative.

With over 50 clients and counting, his photography has been featured in Costco, Walmart, Sam’s Club, Albertsons, Stater Bros. Markets, Orange Coast Magazine, Costco Connection Magazine and more.

Alfred Lester’s artistry and aptitudes are limitless as he thrives in a collaborative team environment. He is expert in working across all mediums – print, video and digital – and with any mix of talent – from kids to men’s grooming to women’s fashion.

His client roster includes American Apparel, Breitling, Harley-Davidson, JCPenney, Kohl’s, Meta, Nautica, NBA, Nike, Puma, Target, Tommy Hilfiger and Under Armor, USC UK, Von Maur.

Alfred’s work is regularly featured in publications such as Elle Magazine, Marie Claire, Vogue Bambini, O Magazine, Woman's Health, W Magazine, Parents Magazine and more. Celebrity clients include: Alicia Keys, Bill Pullman, Chaka Kahn, Carley Hammock, Caitlyn Jenner, Christiane Seidel, Fergie, Heidi Klum, Jane Lynch, Lady Gaga, Melissa McCarthy,  Nadine Velazquez, Phoebe Bridgers, Pipper Perabo, Virginia Madsen and more.

"Growing up in Farmville, western Massachusetts, I was captivated by the allure of the West Coast through Baywatch, David Lee Roth's Venice Beach escapades on MTV, and iconic surfing movies like Point Break. These glimpses into California life sparked my longing to experience it firsthand.

Today, I'm living my dream as a photographer, fully immersed in the Southern California lifestyle. From collaborating with iconic brands like Airwalk and Vision Streetwear to capturing the vibrant essence of California's sun-drenched beaches and bustling streets, every moment here fuels my creative passion.

This journey has been a testament to the irresistible charm of California, a place that continues to inspire and invigorate my work every day."

Discover a selection of Californian creativity in our latest edition of Showcase.

Welcome to the latest edition of Showcase California, where we celebrate the outstanding talent and services within the commercial creative industry across Los Angeles, San Francisco, and other locations in California. In this issue, we spotlight the remarkable work of renowned photographers, directors, production companies, and hair & makeup artists.

In this issue, we feature a recent lingerie editorial for Chantelle Paris, impressive still life imagery ranging from fruit-forward craft beer to luxury watches, exceptional portraiture, West Coast-flavoured lifestyle imagery, and much more.

Our featured editorial, captured by Emily Sandifer, features actress, stand-up comedian, and writer Jenny Slate. Further discover outstanding creatives in our extensive US Directory and past issues of Showcase California and other US magazines.

Immerse yourself in California's vibrant cultural scene by exploring these recommended events:

Running through July 21 at the de Young museum, Irving Penn is the most comprehensive retrospective of the renowned photographer to date, and includes a newly enhanced section dedicated solely to Penn’s photographs from the 1967 San Francisco Summer of Love.

Hollywoodland: Jewish Founders and the Making of a Movie Capital, tells the origin story of filmmaking in early 20th-century Los Angeles, spotlighting the impact of the predominately Jewish filmmakers whose establishment of the American film studio system transformed Los Angeles into a global epicenter of cinema.

Pace Gallery Los Angeles presents an exhibition of work by Gordon Parks. A photographer, filmmaker, composer, and writer, Parks was one of the most influential artists of the 20th century and would go on to create a body of work documenting American society and culture from the 1940s to the 2000s, focusing in on race relations, poverty, civil rights, and urban life.

From the age of 17, Jesse Rieser began looking through a lens, making portraits filled with telling details and compelling characters. He quickly became recognised for not only his success with commercial clients but also in the fine art world. His work inspires engagement, drawing in the viewer, causing them to wonder about the subjects and the stories they have to tell.

With over 40 exhibitions, Rieser continues to find ways of injecting art into his advertising photography. Here we see work from his personal practice paired with client commissions for Adobe, adidas, Arizona Office of Tourism, AT&T, E*Trade and The Lottery.

Clients find him as a creative additive to the collaborative process not only with his technical expertise but also in the ideation phase. He feels his greatest currency is how he communicates and sees the world. Some call it empathy. Some call it charm. His mom just says he’s a nice young man.

"Portraits are among my favorite images to make because it gives me the opportunity to integrate my love of the specific character of 'environments' with the people that tread within them.

Integration is the yeast in that marriage because I never just leave leftover space or a banal background beyond my person subjects. In my work, environment gives shape to the human subject as human subject gives shape to the environment. It’s a three dimensional compositional puzzle that is enhanced by color, light and most importantly… gesture. Gesture is the intangible and unpredictable signature in the shape and movement of the things and people that I look to capture. The process creates a compelling portrait that asks questions of the viewer and engages their attention on a deep level.

Portraying the powerful state of 'just being'."

Vagabond Films is a leading production service company in Argentina, Brazil, Chile, Colombia, Spain, Switzerland, and the USA.

Vagabond offers accurate scheduling and budgeting services, as well as comprehensive booking of locations, casting, local crews, facilities, and equipment.

"Over the years we have worked with the most important clients and production companies around the world, having produced many award-winning commercials, feature films, documentaries, and music videos. Our offices in seven countries allow us to cover all kinds of landscapes and locations that can mirror practically any place in the world.

Our leading full-production house offers a complete range of services for all types of projects offering exclusive advantages. We save our clients’ time by multi-bidding in several countries, always looking for the best location for creativity and the budget. The same executive producer is on the job; from the pitch, throughout the shoot, and all the way to the wrap."

Recent projects include P&G, Huawei, BYD, Coca-Cola, Nespresso, Berkshire Hathaway, EarnIn, and featured in this Spotlight, Volvo.

Clients: Backyard, Iconoclast, Knucklehead, Mayda, The Mill, Outsider, Pulse, Rogue, Scholar, SKUNK, Smuggler, Somesuch, Logitech, Netflix, Lomepal, Coca-Cola, Nespresso, Volvo, Delta, Lexus.

Inspired by the ever-changing mood, color, and motion on the streets of New York, Matt's commercial work marries an understanding of light and controlled chaos within his frame. He fosters an environment of improvisation and approachability and encourages his subjects to collaborate in his work.

His portfolio boasts a diverse range of clients, from global finance firms to art summer camps, Burger King to GoFundMe, most of whom return year after year. The warm, inviting quality of his photography draws viewers in, inviting them to experience the captured moments firsthand.

With an approachable and collaborative style, Matt ensures that each project is a true reflection of the unique locations and personalities it portrays.

Pro One Productions, Inc. is a full service production company based in the heart of Miami, a city that offers ideal settings for still photography and film, media and events. The company was founded in 1998 by Gerrit Kretz and has since grown to be a recognised name in the production industry.

Pro One also offers its extensive production experience in other great destinations around the world, such as New York, L.A, San Francisco, Las Vegas, San Diego, Charlotte, The Florida Keys and The Bahamas.

"Our goal is to provide the best production service available, including location scouting, production management, model castings, permits and budgeting. We specialise in the successful organisation of advertising, catalogue, editorial, and film shoots and the variety of locations we offer will surpass all your expectations. Tell us exactly what you are looking for and we will find it for you!"

Recent clients include Adidas, Bentley, BMW, Boden, Bosch, Gerry Weber, JC Penney, Marie Claire, Neiman Marcus, Mercedes-Benz, Seiko and Universal Music Group, among others.