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Showcase Magazine
making of
Talent Agency and Photo Production Services
Making Of, founded by Martina Cerny, has been a trustworthy partner in the field of photo production for more than 24 years. Based in Vienna, Austria, the agency has been a vital player in the local production industry.
Behind Making Of is Martina-Irene Cerny - born in Munich, she has been living and working in Vienna for 35 years. After graduating from Hetzendorf Fashion School, she started working as a fashion designer, creating the Beagle & Susu brand and working as a freelance stylist and costume designer.
She has worked for a long time on researching partners and manufacturers from a wide variety of fields in order to offer holistic, responsible and sustainable styling trough the Sustiin project.
Now it’s time for her own sustainable apron collection, which is divided in two sections: on the one hand the protective aprons, called 'Apropos Apron', on the other hand the adorning aprons, called 'Tout Tablier'.
The completion of the photo production itself should also be as environmentallv conscious as possible."We'll make sure that your production has a proper workflow, from the first idea to the final product, and that it stays on budget and is delivered on time.”
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Showcase Magazine
FILMQUARTIER WIEN
Lofts and Studios for Photo, Film & Events
Located near the famous Naschmarkt in the heart of Vienna, FILMQUARTIER WIEN presents a sprawling film location spanning approximately 5,000 m².
Comprising five expansive properties, this versatile venue boasts a plethora of diverse movie settings. From spacious lofts and cinematic apartments to enchanting outdoor areas, it offers endless possibilities for various productions.
FILMQUARTIER WIEN caters to a wide range of projects, whether it's an ad for Netflix, IKEA, or a shoot for BBC. With its stunning film locations, this venue accommodates TV productions, feature films, advertising, and shoots, providing ample space for actors, make-up artists, wardrobe departments, and catering services.
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Showcase Magazine
Dieter Brasch
Food & drink photographers
Dieter Brasch, an experienced photographer with extensive expertise across diverse photographic domains, possesses a broad spectrum of technical knowledge acquired through years of practice.
In his loft studio in Vienna's 6th district, he arranges objects to convey specific moods or messages for international customers. The work often requires extensive planning to create an aesthetic image composition with the help of lighting, set styling, camera angles.
His passion for photography remains intact, even after many years, and he hopes to be able to show his pictures in an exhibition in autumn.
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Showcase Magazine
Gregor Hofbauer
Interiors & exteriors photographers
Over the past years, Gregor has refined his focus on architecture and interior photography, mainly working for hospitality clients. He has already photographed 20+ hotels all over Europe for big hotel groups as well as smaller family-owned businesses. Lately architectural firms also appreciate Gregor’s well planned and precise work to document their newly realised projects.
His passion for storytelling, portrait and food photography is often a welcomed additional asset for hospitality projects, for example to create social media content, to take portraits of the staff or to create imagery for the food & beverage divisions.
Gregor’s eye for detail and composition also finds its way into the studio, where he creates still life images for product-focused clients.
For Gregor, involvement into a project from the start is the best way to make the most out of the available resources and time, but he also loves to accept the challenge of mastering last-minute assignments.
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Showcase Magazine
Mitja Kobal
Corporate, Portrait and Architecture Photographers
Mitja Kobal is a highly accomplished photographer known for his exceptional work in architecture, hospitality, corporate, and documentary photography. With an eye for detail and a keen sense of composition, he brings life to his subjects through captivating images that tell powerful stories. His expertise in architectural photography showcases his ability to capture the essence and beauty of structures, while his corporate photography conveys professionalism and sophistication.
One of Mitja's notable achievements in 2023 is his documentary project 'Way of the Blade', which was published by Stern Magazine, a renowned publication known for its high journalistic standards. This recognition speaks volumes about Mitja's skill and dedication to his craft.
Mitja Kobal's photography is a testament to his artistic vision and technical prowess. His diverse portfolio and noteworthy accomplishments solidify his position as a talented and respected photographer in the industry.
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Showcase Magazine
PRODUCTION POOL
Full Service Photo & Film Productions
Production Pool is an international full service production company with teams in Zurich, Vienna, The Alps, and Cape Town.
The company's expertise ranges from stills to motion, from fashion to advertising and editorial.
Recent clients include brands and magazines such as Adidas, Another Magazine, Bally, Birkenstock, Bogner, Elle, Canada Goose, Garage Magazine, Givenchy, GQ, H&M, Loro Piana, Louis Vuitton, Oysho, Purple, Sandro Paris, Vanity Fair, Vogue, W Magazine, Zalando, Zara.
Production Pool has collaborated with photographers, DOPs and directors such as Boo George, Craig McDean, Daniel Riera, Franklin Stanley, Francesco Petroni, Joaquim Bayle, Jonas Unger, Lukas Wassmann, Marcel Hartmann, Mariano Vivanco, Mario Testino, Markus Jans, Matt Jones, Matteo Montanari,Mikael Jansson, Oliver Hadlee Pearch, Per Kasch, Sam Robinson, Sam Rock, Sean Thomas, Stian Foss, Thomas Dirnhofer and Tomas Lohr.
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Showcase Magazine
PRODUCTION POOL
Full Service Production for Photo & Film
Production Pool is a full-service production company specialised in film and photo production.
With bases in Zurich, Vienna, Berlin, Cape Town and the Alps, Production Pool offers a great range of full service, service production and locations.
Recent productions include:
- CSX campaign; photographer: Per Kasch.
- s.Oliver; portraits; photographer: Rainer Hosch.
- Oysho campaign; location: Saas Fee.
- Schiesser campaign and video; photographer / director: Markus Jans.
Other clients include brands such as BMW, Bogner, Coca-Cola, Coop, Credit Suisse, Deutsche Bank, Elle, H+M, Heineken, IWC, Joop, Migros, Orange, S.Oliver, Swisscom, Vogue, as well as photographers and directors such as Boo George, Frederike Helwig, Gregor Hohenberg, Jan Voss, Marcel Hartmann, Mariano Vivanco, Mario Testino, Matt Jones, Mikael Jansson, Sam Robinson, Tom Dirnhofer and more.
For further information, please visit Production Pool's website.
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Showcase Magazine
Comal Studios
Food&Drink Photographers and Production
In 2021, the Austrian photographer Dieter Brasch and the Mexican marketing communicator Elisa Quintero joined forces and the Comal Studios project was born, a production house specialised in food and culinary content.
Comal Studios is the first studio in Austria specialised in the culinary field, a project that has grown and established itself more and more in Austria as a reference in this area; clients such as Dr. Oetker, Gusto, Weight Watchers Austria, among others, keep Comal at their side as allies in the production of visual content.
This is possible because they have a studio with more than 5000 culinary prop objects; more than 120 square meters, which allows ideal hygiene measures; high-technology that allows Comal Studios to work in remote productions, and a location in the heart of Vienna, in the 1060th district.
More than 20 years of experience in high-end photography, the vital energy of young people from different cultures, a vast network of food stylists, marketing experts, sound specialists and much more make Comal Studios your best ally in culinary content.
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Showcase Magazine
Stefan Leitner
Advertising, Outdoor & Sports and Fashion Photographers
Stefan Leitner is a commercial photographer based in Graz, Austria.
His work ranges from sports and outdoor photography to tourism, studio, and fashion photography.
Stefan can also take care of complete productions through close collaboration with long-term partners. This includes model management, booking, production management, post-production, film productions, make-up, and styling.
Customers include Coca-Cola, FIFA, BMW, RedBull, Voest Alpine, Aldi, Bank Austria, and Sport 2000, as a result of his extensive international experience.
It should also be noted that he makes the best tiramisu north of Milan.
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Showcase Magazine
Digitalstore
EQUIPMENT Rent, Dealers and Studios
Digitalstore Vienna is the largest retailer of photo and video products for semi-professional and professional users in Austria. Furthermore, it provides a premium equipment rental service (D-Rent) as well as a lovely location for shoots and events in the heart of Vienna (Studio D).
From 24th to 26th of November DIGITALSTORE hosts the in-house expo 'Photo+Video Days'. Over three days, more than 20 companies will present brand new highlights; and visitors can benefit from massive Black Friday discounts and attend workshops by fascinating keynote speakers. Drop by, claim all the benefits and get inspired!
For any questions, further information or booking requests please contact Digital Store, visit the website or follow DIGITALSTORE on Instagram, Facebook and YouTube.