Photographer Andreas Gerhardt places a strong emphasis on capturing individuals in their environments rather than staged scenarios. He prioritises creating a visual aesthetic that reflects lifestyle moods.

Achieving a well-organised overall composition of light and subject structure is crucial to his work. Particularly in corporate photography, the ability to improvise is essential, as nothing should be left to chance according to his experience.

He caters to small and medium-sized enterprises as well as large corporations, and he is enthusiastic about undertaking projects both within Germany and abroad, as he enjoys traveling for compelling assignments.

When shooting with Andreas, clients can expect a relaxed atmosphere both on location and in his studio located in Freiburg, in the Black Forest.

Clients include ATMOS, Burda Publishing House, The Ministry of Finance Baden-Württemberg, Edeka Südwest, The Technoseum Mannheim, Schölly Fiberoptic, TUI, Lexware, Vitra, and many more.

By the year 2025, more than a third of the German population will be aged 50 and above. Best Agers, a significant demographic group, hold great importance as a target audience in the field of advertising. Elbmodels, recognised as Germany's top modeling agency for Best Agers, has a deep understanding of this demographic shift. For the past 15 years, they have been pioneering by extending the age range of their models beyond what other agencies traditionally consider.

With headquarters in Hamburg and Munich, Elbmodels facilitates connections between seasoned models from both Germany and abroad with advertising agencies, magazines, and photographers involved in film and photo productions. These models exemplify the lifestyle and characteristics of their generation, possessing a remarkable presence and a wealth of experience.

"We think youth is overrated".

Rainer Häckl is a powerful, creative and versatile one-man-show working for high profile international companies like BMW and Google as well as medium or small sized local business and startups.

Having years of experience as graphic designer and marketing specialist, he always looks beyond the picture itself. For him, a great picture is not enough - it has to have a purpose and fulfill the client's needs. Rainer is a strong and reliable partner for his customers who love his combination of creativity, ease of handling and service-orientation.

His pictures are always telling stories about people - in their professions or their spare time. He loves working with those who are not used to standing in front of a camera - in his portrait as well as in his lifestyle shots. The emotions he can create this way are outstanding.

Astrid M. Obert is a renowned and highly regarded photographer within the fashion and lifestyle industries. With an innate talent for capturing the perfect shot, Astrid's exceptional eye for light has garnered widespread interest, solidifying her position as one of the industry's top professionals.

As a specialist in advertising, fashion, lingerie, and lifestyle photography, Astrid seamlessly incorporates a modern Danish design aesthetic into her work, reflecting the latest trends.

Collaborating with Astrid promises professionalism and enjoyment, as her productions exude a unique blend of creativity and inspiration.

Astrid's goal is to immortalise emotions and breathe life into every image, effortlessly capturing magical moments. Her relaxed demeanour, charming personality, and technical expertise ensure that every project is executed flawlessly. Accompanied by her dedicated team, Astrid offers comprehensive full-service productions that successfully realise the client's advertising vision into stunning, timeless visual masterpieces.

"Do you want to put your next production on a sustainable foundation? Green electricity is part of it! Even if there is no socket around the corner.

That's why we at mobilespace have developed the "Ecobaze": a powerful mobile power station for everyone who doesn't feel like diesel haze around the clock. The "Ecobaze" is a hybrid of a 160-kWh power storage unit and an 80-kW generator. This innovative energy system can reduce CO2 emissions (and also fuel costs) by up to 90%. You can finally put your next shooting on a sustainable foundation even without a mains electricity connection."

Matt Stark has been working for over 25 years as a professional people, corporate and industrial photographer. He believes that good pictures make a difference - in advertising, in external and internal communication. That is why he really does everything for his customers' pictures - high quality pictures, high quality image processing, high quality equipment.

Since his own brand was established 15 years ago, he has worked for many renowned brands and companies in corporate and advertising.

With his passion for perfection and his extensive equipment, he offers his customers state-of-the-art productions with high productivity and good workflows.

Matt likes to show people in relaxed poses and in a friendly and casual way. His imagery in corporate and people photography is very natural and authentic.

Matt is based in Germany, near Stuttgart, but he always works on location where his customers need him. Remote shoots are also possible, if the client cannot be in the studio on site.

An experienced director and DOP, Boris Mosner is passionate about the art of filmmaking and enjoys challenging himself with each shot, looking to create new and innovative work that satisfies clients and audiences alike.

With a background as a lighting cameraman, Boris has shot everything, from cars and beauty to food and drink. He has developed a unique visual style and has become a master of liquid, food, slow-motion, and special effects. His films often combine live-action with specialist cinematography to tell stories that capture the beauty and emotion of objects.

Boris has shot all over the world, working with a diverse list of clients, such as Coca-Cola, Audi, L’Oréal, P&G, Nestlé, and Mercedes. He is able to work freely and flexibly on all kinds of projects; from small creative jobs for local companies, to worldwide campaigns for large agencies and clients. He loves working with people, in or out of the studio, and is always developing new techniques to take his films to the next level.

Boris is available to work both as a freelance director / DOP as well as part of a full production service through ProductEye Studio. You can contact Boris via email or on +49 172 4535111.

Fast Forward Locationservice is a pioneering and innovative location and scouting agency headquartered in Hamburg, Germany.

Their primary objective is to consistently offer a wide range of styles and atmospheres tailored to suit your production needs, whether it be grand and impressive, or delicate and intimate. Rest assured, Fast Forward is well-prepared to meet your requirements or even embark on a search to find the perfect setting.

Their comprehensive services include:

• Customised aerial scoutings
• Customised object 360° tours
• Customised aerial 360° tours

Fast Forward has established successful collaborations with renowned companies such as Erste Liebe Filmproduktion, Bwgtbld, Markenfilm, Rabicorn Films, 27 Km, Simon und Paul, Anorak Film, Cndy Film, Umlautfilms, Czar Film, Iam Image, Sterntag, and many others.

Max Kruggel works on location and in various photo studios for his clients throughout Germany. For over eight years he has specialised in interior, commercial, and product photography. With his freelance team, which is custom-tailored to each production and client, he also carries out advertising productions abroad for his clients.

In recent months, Max Kruggel has had the opportunity to realise different projects together with various partners and clients, such as Thalia, Scalido, Grohe, PORT1 Hamburg and more.

Max's aim, especially in luxury real estate shootings from various trades, such as for bathroom studios or furniture manufacturers, is to create a certain tension and surrealism through staged artificial lighting that deliberately directs the viewer.

In addition to his personal interest in classic cars, Max is an absolute coffee lover. If you feel like having a talk and a good coffee, feel free to get in touch with him.

You can find more of Max Kruggel's work on his website.

Welcome to Showcase Germany, brought to you by Production Paradise. This edition features some of Germany's leading talent and services for commercial photo and film production.

Companies and publications such as Netflix, Lancôme, Eurowings, Lufthansa, Aston Martin, Coca-Cola, and many more, have trusted these professionals with their latest advertising campaigns and editorial shoots.

More creative professionals and facilities for photographic and film production can be found in our Berlin (Photo / Film), Cologne (Photo / Film), Dusseldorf (Photo / Film), Frankfurt (Photo / Film), Hamburg (Photo / Film), Munich (Photo / Film) and Stuttgart (Photo / Film) directories.

Be sure to check out our featured events:

• C/O Berlin hosts two not-to-be-missed exbibitions: Anastasia Samoylova - Floridas. Samoylova's images scratch the flamboyant surface of an American dream; plus the retrospective William Eggleston - Mystery of the Ordinary. In a career spanning over five decades, William Eggleston has come to be recognised for almost single-handedly elevating color photography to the status of fine art. Both can be visited until 4th May.
• The Stuttgart International Festival of Animated Film (ITFS) celebrates its 30th Anniversary, from 25th to 30th April, the Stuttgart region becomes the global centre of animated film.
• The Kurzfilm Festival Hamburg is one of the most renowned and important European short film festivals. From 6th to 11th June.

Our cover was shot by Andrea Kueppers.