For Max Draeger, the Alps are more than just a location. Based in Innsbruck, Austria, he has spent countless days exploring the mountains—skiing, biking, climbing, or running—and is well acquainted with the most beautiful and exhilarating spots.

His deep connection with the mountain community is clearly evident in his photographs. While he seeks clean and minimalistic visuals on one hand, he is always ready to capture those in-between moments of action.

Whether it’s fast-moving, athlete-driven projects or complex production setups, Max is connected with guides, producers, fixers, athletes, and models across the Alps to bring projects of any scale to life.

Recently, he has been on assignment for brands such as Ortovox, The Mountain Studio, evil eye, Head, Van Deer, Primus, Millet, Simplon, Rossignol, Carv, and many more.

In a time when images often lose meaning in the flood of the digital world, Renée Del Missier understands the art of capturing emotional depth and meaning in each image. For 20 years, she has been creating visual narratives with her camera that go beyond the obvious and capture the essence of people, places and companies. Her photographs tell stories - whether it is a portrait of a CEO, the documentation of impressive architecture or a unique corporate shoot. Every image conveys a feeling of closeness and authenticity.

For Renée, it's the emotions and the human connection that make the difference. She manages to make her customers feel comfortable and allow them to develop their true selves in front of the camera. This is reflected in every picture – real moments that remain in your memory for a long time.

Her focus is on portraits, corporate photography, architecture and interior: unique, authentic and full of emotion.

Swimming beneath crystal chandeliers, dining in front of famous artwork, indulging in tasteful luxury – Sans Souci is Vienna’s answer to all dreams artsy, chic and luxurious.

The unique atmosphere at the Hotel Sans Souci Wien exudes the perfect blend of Austrian heartfelt hospitality and international modern art. The hotel’s pool is the longest in the city, the Veranda Brasserie & Bar, recently redesigned and creatively redefined, and with over 100 champagnes on offer, a connoisseur’s delight.

Add to this one of the largest private Roy Lichtenstein art collections, accessible via a specially curated, guided tour throughout the hotel, and the contemporary design elements of London’s design collective YOO, and you got it: an art hotel that will leave you speechless – perfectly situated between the city’s trendy 7th and imperial 1st district.

Stefan Leitner, originally from Graz, Austria, is an experienced commercial photographer with a diverse portfolio. His expertise includes sports, outdoor, tourism, studio, and fashion photography.

Stefan also provides comprehensive production services in collaboration with his trusted long-term partners, which include model management, booking, production coordination, post-production, film projects, makeup, and styling.

With a wealth of international experience, Stefan has attracted a prestigious clientele including Coca-Cola, FIFA, Visa, BMW, RedBull, Voest Alpine, Aldi, Bank Austria, The Ocean Race and more. Furthermore, Stefan is known for making the best tiramisu this side of Milan.

Located in Innsbruck, Tyrol, FILMLICHT.AT—founded by Robert Mayr—is the leading equipment rental company in western Austria. Specialising in lighting and grip equipment, they rent to productions of all sizes, offering packages with or without crew.

Since starting his career in the early ’90s, Robert Mayr has become a highly regarded gaffer, known for his expertise in filming commercials, even in the most challenging conditions. His experience in mountainous environments, particularly in snowy terrains, enables him and his crew to devise safe and effective solutions for any production. They understand the unique challenges posed by altitude and weather, ensuring that every project runs smoothly, whatever the elements.

FILMLICHT.AT regularly supports clients from around the globe, providing well-maintained, high-quality equipment and a local crew. Whether it’s capturing stunning winter scenes or handling the complexities of a shoot in snow-covered mountains, FILMLICHT.AT is fully equipped to make it happen.

Martin Lugger is a photographer based in Tyrol, the heart of the Alps, specialisng in sports, tourism, and industrial photography. With his camera, he captures the excitement and energy of extreme sports, preserving spectacular moments in breathtaking images. Whether skiers, climbers, or mountain bikers – his photos make viewers feel the intensity and thrill.

In tourism photography, Martin Lugger conveys the beauty of the Tyrolean landscape and the unique atmosphere of the region. His work in industrial photography focuses on authenticity, showcasing the innovation of local companies in impressive ways.

With his keen eye for perspective and light, he creates images that evoke emotions and tell stories. Martin Lugger is more than just a photographer – he is a master of visual storytelling.

Production Pool is a global network of producers based across Zurich, Geneva, Vienna, Lisbon, Cape Town, Marrakech, and the Alps. With over 15 years of industry expertise, Production Pool delivers an extensive array of creative services, such as photo- and film production, art-buying and events. Having worked with renowned brands, artists, and agencies worldwide, their passion lies in fostering a vibrant and respectful environment on every set. "We are fully dedicated to the outcome of creative ideas and calmly take on every challenge, with a smile!"

Some of their clients: Adidas, Another Magazine, Bally, Birkenstock, Calida, Canada Goose, GQ, H&M, Loro Piana, Louis Vuitton, Moncler, Oysho, Piaget, Purple, Sandro Paris, Vanity Fair, Vogue, Zalando, Zara.

Among Production Pool collaborators, you will find names such as: Benn Northover, Boo George, Carlijn Jacobs, Craig McDean, Daniel Riera, Franklin Stanley, Francesco Petroni, Jamie Hawkesworth, Joaquim Bayle, Jonas Unger, Lukas Wassmann, Mariano Vivanco, Mario Testino, Markus Jans, Matt Jones, Matteo Montanari, Oliver Hadlee Pearch, Per Kasch, Sam Robinson, Sam Rock, Sean Thomas, Stian Foss, Tomas Lohr.

New Showcase Austria: an extraordinary selection of professionals and companies working in advertising production.

Welcome to our latest edition of Showcase Austria, which features the exceptional talent and services within the Austrian commercial creative industry. This issue highlights the work of renowned photographers, production companies, artists representatives and rental studios.

Zara found the perfect background for its winter Kids collection in the Austrian Alps; Calzedonia combined stills and motion thanks to an amazing team of creatives, and we feature three top-tier studios, two in the heart of Vienna, the third strategically located in Graz.

Our featured editorial was captured by Violetta König and is part of her 'Inner Shore' editorial: a great example of the excellence of Austrian creativity. Further discover outstanding creatives in our extensive Austria Directory and past issues of Showcase Austria.

Explore the lively cultural offerings of Vienna and other Austrian cities, and be sure to discover the exciting events we recommend:

In 2024, three museums host exhibitions of works by the Austrian photographer Elfriede Mejchar. The Museum der Moderne Salzburg is collaborating with the Landesgalerie Niederösterreich and the Wien Museum to honor the artist’s work and will present the artist’s portraits.

VIENNA SHORTS 2024 will present 306 films from 67 countries on the program. From youth programs to animation delights to provocative genre cinema. From 28th May to 2nd June.

Originally hailing from Graz, Austria, Stefan Leitner is a seasoned commercial photographer boasting a diverse portfolio.

His skill set spans sports, outdoor, tourism, studio, and fashion photography. Collaborating with trusted long-term partners, Stefan offers comprehensive production services, encompassing model management, booking, production coordination, post-production, film projects, makeup, and styling.

With extensive international exposure, Stefan has garnered a prestigious client roster  including Coca-Cola, FIFA, Visa, BMW, RedBull, Voest Alpine, Aldi, Bank Austria, The Ocean Race and more.

Beyond his photographic prowess, Stefan is renowned for making the finest tiramisu this side of Milan.

Hell is a daylight studio situated in the southwestern suburbs of Graz. Once an industrial site, it has been repurposed for photo and film production.

Its strategic central location, coupled with excellent transportation links and parking facilities right outside, renders it ideal for large-scale productions. Additionally, a direct entrance to the studio enhances accessibility.

Equipped with north-facing skylights, Hell ensures perfect and consistent lighting all day long. Moreover, its versatility shines as the studio can be swiftly darkened within minutes, offering flexibility beyond the brightness of daylight.