Lucila has been working quite intensely these past months. She shot and post produced the amazing Peroni Style Capri campaign for Peroni Nastro Azzurro, with the cool Trouble Maker UK agency. It was a really fun project with an amazing cast and styling.

The Inca Cola campaign was shot in Peru in June, she was commissioned to visualise the new communication of the brand in the youth segment. Her fresh style brought to life a very cool, not posed campaign, with an honest cast and chill locations.

In this Spotlight we can also see her work for Globant and Beckers Beer - both have a distinctive eye and use of light and colour, a combination that defines most of her work.

At the moment she is working on the post production of the new Michelob global campaign, and in pre production for a mayor Costa Coffee and Doordash upcoming projects.

"Please reach out to say hi and for future collaborations, let’s have fun working together."

New York City-based photographer Ellen McDermott and creative partner Bridget Sciales create imagery that instantly provokes the viewer into a time and space which is both intimate and visceral. Through refined lighting and composition product becomes objects of desire which immerses the viewer immediately. 

Ellen, a native New Englander, and Bridget, a native New Yorker both hold BFA degrees and use their fine arts backgrounds to create passionate graphic interpretations which carry an ageless quality and drives messaging that is both provocative and effective.

Their photography evokes emotion which enhances the digital experience for consumers across e-commerce, marketing, and content creation. The approach involves shooting with a studied and refined lighting that immediately provokes the viewer into a time and space.

"Throughout our careers together we have partnered with clients as a driving force with digital pioneering and customer engagement using new and emerging digital channels. The result is extremely well curated experiences in the era of digital immediacy; we translate our client’s retail standards and needs in the e-comm space that drives social commerce and leads digital innovation".

The work can be seen in ad campaigns, digital content, magazines, books, corporate assignments and private collections throughout the United States, Europe, and Asia.

Clients include Ralph Lauren, Ralph Lauren Polo brands and Ralph Lauren fragrances, L’Oréal, Brooks Brothers, Chicos, One Kings Lane, Iconix Brands, Architectural Digest, Elle Décor, Cottages and Gardens, Christie's, Sotheby’s, and Smithsonian’s Cooper-Hewitt, among others.

Cheryl Clegg, a Boston-based photographer, doesn't confine her work to just one location. She travels to various destinations to vividly capture the narratives her clients seek to convey. With her camera always at the ready, Cheryl skillfully connects with individuals and their surroundings, harnessing the power of emotion to breathe life into her photography.

Cheryl's portfolio encompasses a wide range of styles, including captivating portraits, lifestyle shots, and environmental portraits, all thoughtfully crafted whether on location or within the confines of a studio.

Her versatility and dedication make her the go-to photographer for clients seeking impactful visual storytelling. Recent projects include work for McLean Hospital’s 'Deconstructing Stigma' campaign, influencer Nick DiGiovanni, The Globe and Mail as well as Cheryl’s ongoing series in Maine, 'The Endangered Lobstermen'.

"With a background in theater and cinema, I always try to have, as a subtext, the vulnerability of people in my images.

I don't like fixed situations. So, a successful image, for me, is a photo that tells several stories. From the light, the direction of the model, the artistic direction...

In my projects, I try to look for the precise moment when time stops to give way to silence, to the eye of the storm."

As a well-established professional portrait, lifestyle, reportage photographer, Niels Busch has traveled on all continents with jobs and personal projects. People enjoy his social skills, whether he speaks Danish, English or some of the few words in a number of local languages he has learned throughout his life, or whether it is just body language that is needed to make himself understood.

He loves photographing people. As a portrait and lifestyle photographer you don't usually have a long time to get to know each other, especially when you are dealing with busy people, such as politicians, business leaders, famous people or top sports athletes, or as a completely different tribe of people from a desolate area in a desert on the other side of the earth. As a photographer, you quickly learn to connect with people.

Getting people to relax in front of a camera can be a challenge, but Niels loves that part. When you genuinely show interest in your subjects, a positive connection forms naturally, creating a harmonious atmosphere, akin to sweet music. This connection translates into a relaxed experience for people, and is reflected in the quality of the images. This aspect is crucial, especially when these photos are intended for purposes such as magazine covers, year-long calendars, or advertising campaigns.

"I'm teaching my youngest daughter what it means to 'read the room'. She loves to make people laugh and smile, but often she attempts to without knowing her audience. Creating photos of people, whether portraits or lifestyle imagery, is similar. You have to connect. You have to understand and read the scene."

Cameron is represented by The Gren Group.

Julia is a London-based, award-winning photographer and art director whose work takes her all over the world, photographing some of the most iconic brands in the world and shooting for top editorial magazines.

Julia is as happy working on location with natural light as she is in a big studio set. She specialises in kids, teens, and lifestyle fashion photography.

From editorial portraiture to commercial projects, the key focus in her images is authenticity, honesty and connection with her subjects. Her advertising clients range from Fendi to Center Parks. Julia is passionate about editorial work and has shot for Milk, Luna, Vogue Bambini, to name but a few.

Visit her website for more information and follow her on Instagram.

Summer is winding down, and a thrilling new photo series by Barcelona-based photographer Anatol Gottfried delights with its freshness.

In anticipation of the 2023 FIBA Basketball World Cup, Nike inaugurated an open-air basketball court in Manila, Philippines - The Courtyard. This initiative aims to provide the local community with continuous opportunities to engage in the sport throughout the year. Positioned at the central hub of Bonifacio Global City, the Courtyard stands as a vibrant location and holds significant popularity among the youth of Manila, functioning as both a social gathering point and a focal point for sports activities.

Commissioned by BBH Singapore, Anatol embarked on a journey to Manila with the purpose of capturing the dynamic essence of Nike's athletes in their element. The focal point of this creative endeavour was the vibrant and visually captivating ground, an artful creation brought to life by the renowned artist known as Kiefsix. This project not only celebrates the dedication of the athletes but also encapsulates the fusion of artistic ingenuity and athletic excellence, resulting in a vivid and candid visual narrative.

Anatol embraced the full essence of his time in Manila, continuing on the ongoing collaboration with his friends from AME - Art Meets Education. Results will be published soon.

Anticipate captivating projects set to launch soon. Anatol's ceaseless exploration knows no geographical limits, making him available for work worldwide. For more work check his website and follow him on Instagram.

Gina Spinelli is a Portugal-based photographer whose work explores our relationship with place and time. Driven by nostalgia and a tendency to romanticise the past, she intuitively captures poignant, fleeting moments filled with emotion.

Working in both film and digital, and with her adept use of toning, composition, and color, Gina transports viewers to the past. Her style and approach lend themselves to diverse projects, but her primary focus lies in hospitality, where she artistically illustrates the guest experience.

Gina's recent collaborations include renowned venues and magazines such as Craveiral Farmhouse, Hotel Alegria, Whalebone Magazine, Vino Vero, and Lisbon Insiders.

Mauritius-born Ian and Erick found their passion for photography surrounded by the ocean. Over time, they have traveled extensively around the globe, capturing stunning images of people in various settings, including lifestyle, portraiture, and action sports photography.

Their love for the art of photography drives them to experiment with different cameras and lenses to achieve the desired results. They are constantly on the lookout for new challenges and ways to improve their craft, using a variety of tools such as large format cameras, water housing, and 600mm lenses to create breathtaking images.

Ian and Erick's photography focuses on youth culture, cool personalities, and people with unique characters. As Ian likes to put it, “a great picture is a great team of people working together.”. Their photographs are distinguished by their exceptional composition and clever use of lighting, resulting in remarkable images that tell a story.

This year, Ian and Erick have been working without restrictions in Western Australia and have produced exceptional work for Bankwest, Spotify, The Smith Family, Audi, Puma, and other notable brands.

Now represented by Reload and Co in Australia.