Jonathan Herre is a photographer with a strong passion for adventure and a deep understanding of what it takes to get there, all while keeping it fun and dynamic. After beginning his photography career assisting and shooting in Atlanta, Jonathan relocated to the mountains and deserts of the American West, where he now focuses on capturing and documenting every facet of outdoor life.

With a reputation for doing whatever it takes to 'get the shot', Jonathan’s portfolio speaks for itself. His expertise in finding hidden, off-the-beaten-path locations and his collaborative approach make him stand out, while his photojournalistic flair and background in action sports ensure he's ready for anything on set.

When he’s not working, you’ll likely find him off-roading, camping, and documenting his adventures with his girlfriend and dog. He’s currently on the lookout for a lakeside property near the mountains to indulge in both snowboarding and paddling, all while continuing to document the outdoor lifestyle.

Christian Khayó is an outdoor and documentary-style lifestyle photographer dedicated to capturing the essence of nature, purpose, and community. His work resonates with a sense of urgency and achievable optimism, making him a leading photographer for a generation focused on regeneration and sustainable living.

Christian’s images are more than just photographs; they are a celebration of the reviving qualities of the outdoors and the power of human connection.

Whether he’s exploring remote landscapes or documenting grassroots initiatives, his passion shines through, inspiring others to embrace their own journeys toward a harmonious relationship with nature.

Based in Vancouver, Noel Hendrickson is an internationally recognised commercial photographer, director and storyteller. Known for his ability to spot the extraordinary in those subtle 'in-between' moments. Noel captures his subjects’ true emotions through his unique form of visual storytelling.

"Some of my favorite moments while shooting are when I'm fully embedded in the action. To me, photography is really about how you choose to experience your environment and how you tell that story. I remember my legs falling asleep while we waited several hours in -40C for a polar bear family to come into frame, and then there is one of the coldest moments of my life hovering over a glacier, hanging out the door of a helicopter, waiting for a train to emerge from behind a mountain pass".

“Noel and his team are miracle workers. We had a complex, multi-day, on-location shoot involving 12 different talents in a variety of outdoor locations. Noel was directing motion and shooting stills for this expansive campaign in Miami. The kicker? A freak late-season hurricane that threw all kinds of wrenches into our plans, requiring almost impossible resourcefulness and agility. Looking at the beautiful shots now, no one would ever know the trials Noel and team pushed through to get us a flawless end result.” - Trisha Salge - Associate Creative Director - McCann Health.

James Pearson-Howes is a London-based photographer and director known for his evocative work in fashion and portraiture, with a distinctive focus on youth culture and streetwear.

His work captures the raw energy and individuality of his subjects, often delving into the intersection of fashion, music, and culture. Whether through editorial shoots or personal projects, Pearson-Howes is adept at translating personality and emotion into vivid visual narratives. His approach emphasises authenticity, often using natural light and spontaneous moments to highlight honest expressions.

Pearson-Howes has cultivated a portfolio that reflects his passion for contemporary style and youth-driven subcultures, making him a sought-after creative in the worlds of both photography and film direction.

As a commercial advertising and editorial photographer and director, Paul Miller has had the pleasure of working on countless people and lifestyle campaigns over the years. While each one being unique to the client’s needs, he brings the same mastery of composition, lighting, and color to all.

Believing some of the best results come from the natural interactions between individuals, he often will set up scenes in a way that allow for that organic flow state that happens when you curate a scene and then allow the subjects to have freedom within it.

Being able to handle both the stills and the video components for a campaign allows for a superbly cohesive look and feel for clients such as Starbucks, Fruit of the Loom, AAA Insurance, Clairol, Ocean Spray, and many more.

Welcome to our new edition of Showcase Mexico, featuring the exceptional talent and services within the Mexican commercial creative industry. This edition includes the work of talented photographers, full service production companies, and equipment rental facilities.

Join us on a journey through some of Mexico’s best locations: Baja California with Cosmopolitan, Mexico City with Emily Ratajkowski for Tory Burch, and Puerto Escondido with lingerie brand Aerie. Mexico offers incredible talent, studios, and top-notch equipment, so keep reading to learn more.

Our featured editorial was captured by photographer Carlos Gil for The North Face, in partnership with Ace Content. The story is part of the 'One with Nature' campaign. You will also find outstanding creatives in our Mexico Directory and in previous issues of Showcase Latin America & The Caribbean.

And finally, here’s a selection of events you won’t want to miss:

MXSPF is Mexico's first international street photography festival, a landmark event showcasing top street photography from both national and international talent, celebrating the art of capturing the extraordinary in everyday life.

Patricia Conde Gallery presents Crecí a la sombra de los árboles, an exhibition of recent works by photographer Cristina Kahlo. Born in Mexico City, Kahlo has spent the past four years creating a deeply personal series centered around trees.

Green Is Good is a global production service company both based and operating in Mexico, primarily serving the fashion retail and advertising industries.

"We provide a diverse catalog of locations across the country, expanding each year with some of the most visually compelling and fitting backdrops for creative campaigns.  

Our production services are thoughtfully planned with detailed knowledge of the landscape and close collaboration with local suppliers and artists, creating a comprehensive and high-quality experience. Our work and the richness of Mexico are our passion, which we share wholeheartedly with clients and collaborators, bringing forward the best Mexico has to offer."

CaixaPro is a Mexican production company that prides itself on offering services in a distinctive way. Always striving to create unique experiences throughout Mexico—one of the most diverse countries, with stunning beaches, majestic mountains and forests, vibrant towns, surreal deserts, and more. All of this is enhanced by the warmth of Mexican hospitality, and of course, the country's exceptional cuisine, ensuring that your experience is nothing short of a success.

For over 14 years, they have been scouting locations across the country, offering a wide range of options to meet any production needs.

With offices in Guadalajara and Mexico City, CaixaPro also has production teams in various cities across Mexico, ensuring a smoother production process than ever before.

Consider Mexico and CaixaPro for your next international production, and discover "the Mexican-boutique way."

SPORA is a equipment rental company with branches in Mexico City, Riviera Maya, and Cabo San Lucas, key enabler in the development of local and foreign fashion and advertising.

"Our rental service offers a wide range of high-quality cameras, lenses, lighting equipment, and accessories. Whether you need a camera for a day or a complete set-up for a week-long shoot, we have you covered.

Our rental process is simple and convenient, allowing you to focus on your creative vision.

Our focus is to meet the highest technology standards and service, to achieve a unique rental experience in Mexico."

DOMINO PHOTO is a duo formed by photographers Diego Velazco and Santiago Epstein.

With bases in Mexico City and Montevideo, they often collaborate on projects for both local and international clients across Mexico, USA, France, Hungary, Argentina, Chile, Colombia, Ecuador, Guatemala, Peru and Uruguay. They adapt their approach to each project, working either together as co-directors or independently.

Their impressive versatility allows them to thrive in diverse projects of different categories: lifestyle, cars, product, food and storytelling. This has earned them multiple international awards, including recognition from Clio, NY Festival, Cannes, Ojo de Iberoamérica, Premios Cúspide and the Gourmand Cookbook Awards.

In this Showcase, they share recent work shot in Mexico for Aeromexico, Mabe GE Profile, Toyota and Zest.