Title: The Workshop of No.8 Wire Mentatlity.

"The workshop on our farm is five generations old. In New Zealand, Kiwi farmers pride themselves on being able to fix, modify or create anything with a piece of No.8 wire. It's called 'the No.8 wire mentality'. And this workshop space is full of it. It never needs cleared out, for there is always something that's useful in here.

This image is taken from my 'Workshop' series, photographing people in their creative spaces. I am fascinated by the direct reflection of the space in their owner's personality."

Title: ‘Sticky Taste 2’

Location: Shot in studio, Sydney.

‘Sticky Taste 2’ was shot as a personal project with food stylist Sharon Kennedy.

We were looking to explore and creatively push ideas with no restrictions. The concept behind ‘Stick Taste 2’ was to create flavour for your eyes so the viewer could visually taste the image.

Each ingredient was styled to its flavour characteristic: sweet and sticky honey, sharp textural cracker, creamy earthy cheese, elegant prosciutto and the subtle sweet notes of the fig.

Technically we elevated and arranged the ingredients to give life in a sculptural way, adding shape and contrast through studio lighting."

Title:  'Reflecting you, reflecting me'.

Location: Paris,  Bourse de Commerce; 'To Breathe - Constellation' by Kimsooja.

"I always go back to Paris for inspiration, to get lost in the city with camera in my hand. This time I flew from Canada only to see Kimsooja’s work in Bourse de Commerce.

I have been there many times as a big admirer of Tadao Ando, who designed and restored the building. The mirrored installation in conjunction with his work made you almost enter another world. A world in which you reflect yourself. A world that I quietly observed with my camera. You find yourself in moments like this."

Title: 'Drag ft. Elektra Shock'.

Location: Kingsize Studios.

"For this particular shoot, I wanted to create an introspective portrait that captures a moment mid de-drag—a transitional phase often overlooked in the spectacle of performance.

This image embodies the aftermath of a show, where the facade drops, revealing the intricate layers of identity beneath. The smudged makeup, the visible ripped wig cap, and glimmering earrings in this unvarnished moment reflect the duality of the performer: both the dazzling persona that captivates audiences and the authentic individual who exists beyond the stage lights.

Having collaborated with Elektra previously, I was keenly aware of her multifaceted talent as a performer and her ability to infuse raw emotion into every moment. Elektra is known for her brilliant performances on 'RuPaul's Drag Race Down Under', and having an illustrious career both as a dancer, choreographer and creative director. Elektra has the ability to seamlessly blend artistry with truth, making her ideal for this project.

While we captured multiple compelling images that I loved, this one particular shot kept pulling me back. It was one of the first shots we took, it has an unguarded quality that drew me in. This moody, enigmatic photograph stirs curiosity about what she could possibly be thinking while she sits in the silence of it all."

Title: 'The Scream'.

Location: Arroyo Grande, CA.

"I love this shot because it is a powerful image that beautifully captures the raw intensity of childhood.

It showcases not only the emotion of my amazing daughter, but also hints at the complexities of human expression. Kids are so intense, so much of the time, and I love to view the world through their perspective."

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Lubo Sergeev boasts a remarkable career as a renowned photographer and digital artist, amassing an impressive 25 years of expertise in the realms of advertising and commercial image production.    

Throughout his journey, he has garnered numerous prestigious awards for his exceptional work.