Marc Mallafré is a versatile professional, serving as a creative director, art director, and concept artist. With an extensive career spanning over 25 years in the advertising industry, Marc has honed his expertise, particularly in the automotive sector. He also shares his knowledge as a professor of creativity and art direction at various universities in Barcelona.

While Marc has integrated AI tools into his daily workflow, notably Midjourney, it is his project, Carpocalypse, that fuels his newfound wellspring of inspiration. His distinctive visual universe revolves around three core themes: automotive, science fiction, and dystopia. Here, he diverges from the realms of advertising and art direction, channeling his creativity into the realms of concept art and cinematography.

Marc's artistic influences are diverse and include luminaries such as Stanley Kubrick, Syd Mead, Katsuhiro Otomo, and Denis Villeneuve. If you seek a conceptual touch for your project infused with a creative and artistic sensibility, look no further than Marc Mallafré.

Barcino Kids is your talent agency representing kids & teens for advertising, fiction, and fashion campaigns.

"We highlight the authenticity and potential of our talents. We’re here to help you!

Want to see for yourself the diversity of our talents? We love a good challenge—send us your brief and put our services to the test.

Follow Barcino Kids on Instagram to check out our talent and latest campaigns.

Go ahead and send us your brief!"

EDITION Hotels is an unexpected and refreshing collection of individualised, customised, one-of-a kind hotels which redefine the codes of traditional luxury. Displaying the best of dining and entertainment, services and amenities, each EDITION property is completely unique, reflecting the best of the cultural and social milieu of its location and of the time. The EDITION experience and lifestyle explores the unprecedented intersection and the perfect balance between taste-making design and innovation and consistent, excellent service on a global scale.

The Barcelona EDITION is located on the edge of El Born District, in the heart of the city, beside the Picasso Museum and the Barcelona Gothic Cathedral, adjacent to the Santa Caterina Market and steps away from Plaça Cataluña, Passeig de Gràcia and Barceloneta Beach. The hotel features 100 guest rooms and suites, a signature restaurant, state of the art club and lounge, specialty cocktail bar, rooftop bar, outdoor pool and gym, all under one roof.

Explore the best of commercial creativity from the Iberian Peninsula and its islands in our latest Showcase.

Welcome to our latest edition of Showcase Spain, which features the exceptional talent and services within the Spanish commercial creative industry. This issue highlights the work of renowned production companies, photographers, directors, photographers' agents, model agencies, hotels for production teams, and rental studios.

In this new issue, discover an ultra-cool series for Nike shot in Barcelona, a dynamic Carlsberg 0.0 social media campaign (stills & motion), captivating liquid photography featuring real exotic fish, and a new multifunctional space designed to foster all forms of creativity.

Our featured editorial, captured by the brilliant Rocío Ramos for Vogue Arabia with Rosanna Georgiou, was shot in different locations around Madrid. Further discover outstanding creatives in our extensive Spain Directory and past issues of Showcase Spain.

Engage with the vibrant cultural scene in Barcelona, Madrid, and other cities around Spain and check out some of these recommended events:

Weegee. Autopsy of the Spectacle at Fundación Mapfre in Madrid. Weegee is an enigma that this exhibition seeks to unravel. His photographs of New York's underworld and nightlife in the 1930s and 1940s quickly gained international recognition - the photographs he took after settling in Hollywood in 1948 were disparaged by critics.

SITGES – International Fantastic Film Festival of Catalonia is the world's leading fantasy film festival, both for its longevity and its media and industrial impact. Its 57th edition will be held from 3rd to 13th October.

Established two decades ago, INEZZ Production is a women-owned, full-service production agency based in Barcelona.

"Operating across all of Spain, including the Balearic and Canary Islands, our production company delivers exceptional results with the support of a dedicated local team. From project management to production, we oversee every detail to ensure seamless execution from start to finish.

Whether it's motion or stills, we cover a wide range of industries, including automotive, technology, sports, apparel, celebrity, and fashion.

Our goal is to consistently meet our clients' needs in a collaborative environment, maintaining positive energy and great vibes throughout the entire process.

We deliver award-winning visual solutions in the following areas: location and permit management, casting, equipment rental, shoot permits, children's work permits and shoot licences, and much more.

Provide us with your production brief and requirements, and we’ll find exactly what you’re looking for!"

Whitestudio is an audiovisual production company based in Mallorca, renowned for its agile team and extensive experience in executing projects both on and off the island. Its ability to manage national and international assignments with varied budget solutions makes it a reliable choice for top-tier brands.

With over 15 years in the industry, Whitestudio has collaborated with clients such as BMW, Repsol, Air Europa, Iberostar, Barceló Hotels, Prime, Mango, Schindler, Catalonia, Coinga, El Corte Inglés, and many others, producing high-quality photography and commercial video projects.

They also have a solid track record in the aviation sector, executing aerial photography and videography projects, as well as providing support to other productions through drone services.

Specialising in remote work, they offer efficient and flexible solutions to both national and international agencies.

Murasaki Agency is a leading hub for creative content production and talent management.

With a long career in fashion styling, photography, trend analysis and online marketing, Murasaki Agency has mastered the art of delivering quality content production.

"We specialise in production, creative direction and styling for artists, campaigns, editorials and lookbooks. Our services include: analysis of the latest trends in the field of fashion, consultancy in online marketing, visual marketing, and innovative fashion direction for creatives and brands.

We have done editorials for more than 50 magazines worldwide, including Vogue, L'Officiel, Harper's Bazaar, Numero, Elle, Cosmopolitan, Glamour, Nylon, Neo2, Carbon Copy, Vanidad and many more. We have also worked for brands and companies such as Viktor & Rolf, Burberry, Cartier, WGSN, Coach, Tommy Hilfiger, Mango, Mussi, Santa-Crux, Cliqué, Katakkasu, Black Limba and Rio Athletics, among others."

Based in Barcelona, Let's Film is a well-established video production company that has been making films since 2005, specialising in sports and sustainability. Let's Film has worked with top brands across Spain, Italy, the UK, and the Middle East.

"From concept development to filming and post-production, we manage the entire process. Our team of trusted professionals has become a go-to for brands like Nike, Puma/JD, Brooks, FIFA, Electronic Arts, Bosch, Mediaset, Eurosport, The Olympic Channel, and many others.

What makes us different? Our streamlined, sustainable, and efficient production process, backed by a team of seasoned experts with almost 20 years of experience. Whether it’s commercials, social media videos, documentaries, or branded content, we've done it all with expertise and creativity.

But it's not just about big-name clients — we focus on fostering a positive, collaborative atmosphere on set, making sure everyone has a great experience. Led by our founder Luca, our team is dedicated to consistently surpassing client expectations."

In Sant Just Desvern, just minutes from Barcelona Airport and the high-speed train station, Colector Somnis is more than a multifunctional space – it’s a philosophy. A place where art, music, and technology converge to create unique events and immersive experiences.

Colector Somnis’ Arts Factory encompasses a variety of projects dedicated to fashion, art, and event organization and design, while the Colector Music Group focuses on music creation, from production to distribution.

The team offers a spacious, versatile environment for exhibitions, private events, and creative productions, with easy access for loading and unloading, ample parking, and a prime location that attracts both local and international markets.

“Every event at Colector Somnis is transformed into a personalised work of art. Innovation, exclusivity, and creativity are our hallmarks.

We invite you to discover a place where the extraordinary becomes everyday. Let yourself be inspired.”

Joanna Kustra is an award-winning and internationally published photographer. She has built her portfolio while working internationally for clients in Poland, the UK and Spain.

Her interest in the arts is a continuation of her youth passion - she played piano and the oboe. She is a master of both natural and studio lighting. Her eye for capturing authentic human expressions is revealed in her unique, painterly style. 

Joanna is known for her attention to detail and her photographs are delicate while at the same time vivid and strong. 

Clients include: Herbal Essences, Agent Provocateur, Galia Lahav and many others.