Pedro Aguilar is a London-based advertising photographer and artist passionate about all aspects of image-making.

He has collaborated with many international brands and advertising agencies as a photographer, as well as offering a full creative-postproduction service from his studio in West London.

In his most recent project, Pedro teamed-up with advertising agency DAVID to create a series of visuals of Volvic Touch of Fruit.

Kyle David Moreno is an internationally renowned still life photographer based in Los Angeles, specialising in exquisite product photography in the realms of fashion, beauty, and technology.

Kyle graduated with honors, earning his Bachelor of Fine Arts in Photography from the prestigious Gayle Garner Roski School of Art and Design at the University of Southern California (USC).

With an unwavering focus on precision, extensive technical expertise, and boundless creativity, Kyle is an invaluable asset to any business or creative team fortunate enough to collaborate with him.

KDM STUDIOS LA is located in the heart of Culver City, California.

"We do what we do because it is exactly what we do. People. Lifestyle. Outdoors without four walls to bind us. We are fortunate enough to be free to create, so let's have fun and be grateful."

Cameron is represented by The Gren Group.

Matt Anderson has been mixing it up the last few months! From shooting in the studio, photographing refreshing drinks, to wandering the world, capturing beautiful design and architecture; Matt has been doing a little bit of everything as of late.

In this California Showcase, we’re treated some recent imagery of Cali Squeeze beer and Bardstown Whiskey.

Stop by his website or give him a follow on Instagram to keep up with his latest work.

Gabriel Lucido is an award-winning commercial food photographer with close to a decade of experience capturing images for some of the most well-known brands in the food industry.

He is a member of the Professional Photographers of America as well as a Senior Member of Foodelia, a community of the best food photographers from around the world, and has been hand selected as a contributor for Stocksy, an artist-owned stock photography cooperative.

With over 50 clients and counting, his photography has been featured in Costco, Walmart, Sam’s Club, Albertsons, Stater Bros. Markets, Orange Coast Magazine, Costco Connection Magazine and more.

Alfred Lester’s artistry and aptitudes are limitless as he thrives in a collaborative team environment. He is expert in working across all mediums – print, video and digital – and with any mix of talent – from kids to men’s grooming to women’s fashion.

His client roster includes American Apparel, Breitling, Harley-Davidson, JCPenney, Kohl’s, Meta, Nautica, NBA, Nike, Puma, Target, Tommy Hilfiger and Under Armor, USC UK, Von Maur.

Alfred’s work is regularly featured in publications such as Elle Magazine, Marie Claire, Vogue Bambini, O Magazine, Woman's Health, W Magazine, Parents Magazine and more. Celebrity clients include: Alicia Keys, Bill Pullman, Chaka Kahn, Carley Hammock, Caitlyn Jenner, Christiane Seidel, Fergie, Heidi Klum, Jane Lynch, Lady Gaga, Melissa McCarthy,  Nadine Velazquez, Phoebe Bridgers, Pipper Perabo, Virginia Madsen and more.

"Growing up in Farmville, western Massachusetts, I was captivated by the allure of the West Coast through Baywatch, David Lee Roth's Venice Beach escapades on MTV, and iconic surfing movies like Point Break. These glimpses into California life sparked my longing to experience it firsthand.

Today, I'm living my dream as a photographer, fully immersed in the Southern California lifestyle. From collaborating with iconic brands like Airwalk and Vision Streetwear to capturing the vibrant essence of California's sun-drenched beaches and bustling streets, every moment here fuels my creative passion.

This journey has been a testament to the irresistible charm of California, a place that continues to inspire and invigorate my work every day."

Discover a selection of Californian creativity in our latest edition of Showcase.

Welcome to the latest edition of Showcase California, where we celebrate the outstanding talent and services within the commercial creative industry across Los Angeles, San Francisco, and other locations in California. In this issue, we spotlight the remarkable work of renowned photographers, directors, production companies, and hair & makeup artists.

In this issue, we feature a recent lingerie editorial for Chantelle Paris, impressive still life imagery ranging from fruit-forward craft beer to luxury watches, exceptional portraiture, West Coast-flavoured lifestyle imagery, and much more.

Our featured editorial, captured by Emily Sandifer, features actress, stand-up comedian, and writer Jenny Slate. Further discover outstanding creatives in our extensive US Directory and past issues of Showcase California and other US magazines.

Immerse yourself in California's vibrant cultural scene by exploring these recommended events:

Running through July 21 at the de Young museum, Irving Penn is the most comprehensive retrospective of the renowned photographer to date, and includes a newly enhanced section dedicated solely to Penn’s photographs from the 1967 San Francisco Summer of Love.

Hollywoodland: Jewish Founders and the Making of a Movie Capital, tells the origin story of filmmaking in early 20th-century Los Angeles, spotlighting the impact of the predominately Jewish filmmakers whose establishment of the American film studio system transformed Los Angeles into a global epicenter of cinema.

Pace Gallery Los Angeles presents an exhibition of work by Gordon Parks. A photographer, filmmaker, composer, and writer, Parks was one of the most influential artists of the 20th century and would go on to create a body of work documenting American society and culture from the 1940s to the 2000s, focusing in on race relations, poverty, civil rights, and urban life.

NM Productions is a pioneering global production company that breaks free from traditional methods.

"We are resourceful, driven, and equipped to handle almost any challenge. Our model offers flexibility. While we provide end to end production services, we also offer modular options, allowing you to choose only what you need—like enjoying a slice of pizza instead of a whole one.

Creativity and refusing to admit defeat are at the heart of our work. As a global production company, we embrace challenges that others might avoid. Our extensive experience includes numerous successful shoots in California, making us well-versed in the state's unique filming landscape.

From in-house location scouting and casting to on-set support, we cover a wide range of services. Whether it's stills or moving image projects, we can assist you almost anywhere in the world. Our mission is to build lasting relationships with our partners and clients, creating outstanding work that keeps them coming back to collaborate with us time and time again."

Locations: London, Dubai, LA, New York, Milan, Madrid.

Click here to see the NM Talent.

From the age of 17, Jesse Rieser began looking through a lens, making portraits filled with telling details and compelling characters. He quickly became recognised for not only his success with commercial clients but also in the fine art world. His work inspires engagement, drawing in the viewer, causing them to wonder about the subjects and the stories they have to tell.

With over 40 exhibitions, Rieser continues to find ways of injecting art into his advertising photography. Here we see work from his personal practice paired with client commissions for Adobe, adidas, Arizona Office of Tourism, AT&T, E*Trade and The Lottery.

Clients find him as a creative additive to the collaborative process not only with his technical expertise but also in the ideation phase. He feels his greatest currency is how he communicates and sees the world. Some call it empathy. Some call it charm. His mom just says he’s a nice young man.