Andrea Belluso began his photographic career at the age of 16, working under renowned photographer Bardo Fabiani. For the next 30 plus years, Belluso worked as a photographer and video producer, capturing iconic fashion names such as Linda Evangelista, Christy Turlington and Naomi Campbell.

Belluso later created his own modelling agency, fashion magazine, international model competition and a television program that was distributed in 54 countries.

In the photographic community, he is known as the “Light Shaper”, name given to him by the main lighting company in the world of photography, Profoto, for his unique approach to lighting. Andrea Belluso also produces, directs, films and edits TV commercial spots.

Based in Florence, Full Movie stands out as a cutting-edge rental service, specialising in a wide array of light, grip, and camera equipment, catering primarily to cinema, TV, advertising, documentary, and music video productions.

Founded by seasoned filmmakers and technicians Giulio Aspettati, Lucas Berisso, and David Lisi, in collaboration with the renowned Movieland group from Bologna, boasting almost thirty years of industry experience.

Their mission? To seamlessly blend passion, professionalism, and expertise to meet all production requirements. With a team of seasoned professionals, they ensure personalised solutions for every project, handling film equipment daily.

But Full Movie offers more than just rentals. They boast a fully equipped studio for commercial and independent photo and film productions, along with comprehensive production support services. Whether it's captivating scenography or custom set design, they've got you covered, even providing expert advice on the ideal equipment for any shoot.

With a wealth of expertise spanning more than 15 years in global productions, Lule Production stands as a comprehensive service provider headquartered in Italy.

"Our company adeptly oversees all facets of a production, from budgeting to meticulous location scouting. A particular forte lies in our ability to identify and secure the finest models for each shoot."

Lule prides itself on assembling a team of top-tier, highly skilled freelance professionals for every production, fostering a collaborative environment with a shared objective.

What sets Lule Production apart is its successful fusion of advertising and fashion, resulting in a unique and distinctive approach.

"We are Italy."

Luminosa production is a boutique production company, with head office in Lugano-Paradiso, in the south part of Switzerland, just on the boarder to Italy. So it's only natural that Luminosa, right from their start in 1999, spreaded out to La Bella Italia.

"We have the necessary experience and contacts, we speak the language (Italian is the main language in Lugano) and understand the mentality of the people. That allows us to create the perfect conditions for your shoot in Italy.

We built a very strong network over the years, allowing an uncomplicated and cost effective way to produce in Italy, almost as being local. When working in Italy we apply of course comparable prices in euro".

Luminosa’s extensive own location database of Italy includes, for example, the snowy peaks of the Dolomites, the ageless beauty and enduring romance of Lake Como, the vibrant city of Milan, Tuscany, the eternal city of Rome, La Bella Puglia, Capri and the Amalfi Coast, and the islands: Sardinia and Sicilia - you name it - Luminosa will deliver!

Luminosa is a true partner to the client at every stage, already during the creative process providing also art buying and casting if requested.

Eugenio Ormas is an eclectic spirit, with years of international experience, as an art director and creative strategic consultant, working on projects for high-demanding clients such as Moncler, Roger Vivier, Prada, Gucci, La Perla, Xintiandi Shanghai, Cordusio Spirits and many others.

He has been working with some of the best talents and brands on earth, on diverse assignments from 3D/CGI and animation to illustration, creative typography and corporate graphics, from digital activation to storytelling.

He supports brands to find the best solutions and the perfect complementary talents to fit their specific needs, translate business goals into visual solutions, applying to them the most creative artists.

From 2011 to 2018, he was the co-founder of SVPERBE Creative Visionaries, a liquid international awarded consultancy boutique. In the last years, he has lived in different cities — Lausanne, Zurich, Hong Kong and Shanghai.

He is also professor at Politecnico di Milano, for the Master course of Fashion Retail & Communication Lab.

Welcome to Showcase Italy, brought to you by Production Paradise. This issue features some of the leading creatives and companies working out of Italy.

More creative professionals and facilities for photographic and film production are available in our Rome (Photo / Film) and Milan (Photo / Film) directories.

Brands and publications including Missoni, Valentino, Sézane, HBO, Moncler, among others, have trusted these professionals with their latest advertising campaigns and editorial shoots.

Be sure to catch our recommended events:

• The 2024 edition of MIA Photo Fair will take place in Milan from 10 to 14 April at the Allianz MiCo. The upcoming edition will revolve around the theme of "Changing", addressing topics ranging from climate change to civil rights, and the challenges posed by social, economic and technological transformations.
• In Torino, CAMERA presents Robert Capa and Gerda Taro: Photography, Love, War, a major exhibition that recounts one of the crucial moments in 20th-century photography, the relationship between Robert Capa and Gerda Taro, tragically interrupted with the photographer’s death in Spain in 1937.

Our cover image was shot by Gaia Bonanomi for Parajumpers, and produced by Shoot in The Alps.

Timo Helgert, the visionary German artist, has carved a niche in the art world with his captivating virtual installations.

Renowned for seamlessly blending classical escapism with the hustle and bustle of modern city life, Helgert's work transcends traditional boundaries. His art serves as a visual escape, transporting viewers into dreamlike realms inspired by iconic locales like the Brooklyn Bridge in New York or the Galleria Vittorio Emanuele in Milan.

As the founder of the agency Vacades in 2012, Helgert has collaborated with industry such as Valentino, Tiffany & Co., Puma so and so on.

His unique ability to infuse imagination into everyday scenes has garnered international acclaim, making Timo Helgert a trailblazer in the realm of virtual art and a source of inspiration for those captivated by the intersection of technology and creativity.

Timo is represented by 1806 Agency.

Courage Production is a team that creates visually stunning stories on the beautiful landscapes of Italy.

"This fall we had the pleasure of working again with top brands, and we transformed some of Italy's iconic locations into beautiful backdrops for our shoots.

We started our journey at a sixteenth-century villa near Milan, where we shot the latest collection of Parisian fashion brand Sézane. In Turin's Royal Library, we showcased B&B Italia's timeless designs and commitment to craftsmanship, photographed by Richard Stapleton.

We also worked with Valentino and Rosie Huntington-Whiteley on their holiday campaign, using the interiors of a luxurious villa as the backdrop.

Finally, we went to Camogli, a picturesque coastal town in the region of Liguria in Italy, and shot Guess's bold new collection under the Ligurian sun. From grand villas to historic landmarks and vibrant coastal towns, we infused each project with a unique visual signature.

We are experts in cinematic storytelling and are dedicated to bringing your brand's narrative to life through our production work."

Sicily Production is a full service production company covering all Italy.

With 22 years in this business, they have gained access to the finest locations and the best resources available, which allow them to exceed every expectation while minimising the costs.

From budget management to location scouting and permits, equipment rental, travel logistics, talents, accommodations and catering etc - they cover it all.​

The office is managed by an elite group of experienced producers, coordinators and accounts personnel, that are all super passionate about each and every project whether it’s large scale campaigns, editorials, commercial or film productions.

​"Italy keeps teleporting us to unsuspected scenarios, and we can’t wait to share them with you!"

Clients include: Dolce & Gabbana, Vogue, Giorgio Armani, Puma, Pandora, Nanushka, Max Mara, Chloé, Heimat, H&M, Hugo Boss, Jo Malone, Zimmermann, Pandora, Zalando, Bond Eye, Sabyasachi, Marie Claire, Arket, Elle Magazine, Lillian West, Beymen Club, Bloomingdale's, Bolia, Net-a-Porter, Cosmopolitan, Adidas, Daks, Ecco, Maison Michel and many more.

Quotes can always be handled within 24 hours. For more information visit the website or call +39 347 688 1606.

"Moonland Productions is a trusted location service company operating in the beautiful and vibrant region of the Nordics, including Norway, Sweden, Iceland, Denmark and Faroe Islands.

We provide a wide range of bespoke services for international clients, mainly within automotive, outdoor and sports.

Moonland has become a go-to destination when seeking top-notch local support in the Nordics, and we have the privilege of working with clients from all over the world ranging from feature films to commercials, fashion campaigns and documentaries.

Our commitment to quality also applies to creating a positive workplace environment for both our employees and collaborators. We value diversity, mutual respect, teamwork and dedication – values that are reflected in everything we do."