“Winter definitely is my favourite season of the year. With the sun low on the horizon, great contrasts between sunlight and deep blue shadows and a landscape shaped by the snow, that’s when I get most excited to shoot.”

Max Draeger is a professional mountain sports and outdoor lifestyle photographer based in the middle of the Tyrolean mountains close to Innsbruck, Austria, working on international commercial and editorial assignments.

Whether it’s stormy tree skiing, ice climbing in glacier caves or high alpine ski mountaineering, Max is up for the task. His experience in winter sports and mountaineering paired with a great network of reliable partners, both in front and behind the camera set him in the perfect spot to shoot unique campaigns and stories for his clients.

On recent assignments, Max shot for brands like evil eye, SCARPA, Ortovox, Primus and Zillertal Tourism and got his work published in magazines like Backline or Bergwelten.

Max Draeger is a professional mountain sports and outdoor lifestyle photographer based in Tyrol, Austria working on international commercial and editorial assignments.

Inspired by the shapes, forms and atmospheres created by nature, his work focusses on extraordinary locations and intense weather and light scenarios spiced with strong athletes performance. Striving for a raw and natural look he hardly makes use of artificial lightning.

As a skier, mountaineer and mountain biker himself, he is able to back up his work with a great understanding for the athletes, the action and the environment. Mainly working in a streamlined team of handpicked members, he is able to keep up with the talents, reach remote locations and serves his clients with authentic images that large productions are hardly able to capture.

Recently Max has been working for industry leading brands like ORTOVOX, evil eye and SCARPA as well as magazines like bike, Outdoor, Bergwelten and Backline.

Andre Schönherr is an Austria-based photographer, focusing on commercial sports and outdoor photography. 

Living in the Austrian Alps, the mountains are his favourite place to be and work. That makes him a great choice when shooting in challenging conditions and terrain. 

The last year was challenging, many projects abroad were cancelled but he was able to find some amazing locations within Austria that seem almost unrecognisable from the usual landscape.

Andre’s experience makes him a reliable partner who delivers only the best results. He is an easy-going guy who never loses focus and is fun to work with. 

See more of his recent work on his website.

Austrian industrial photographer Christian Vorhofer accompanies his clients from all over Europe. Nevertheless, it is especially the companies in his closer geographical surrounding that he enjoys working with on a regular bases. May it be regional family businesses or large-scale international companies in various sectors, customers appreciate the strong focus of products and services in his work, as the foundation for a message with a lasting impact.

Featured in this Showcase are productions for Austrian engineering company Spiegltec and global semiconductor expert Besi. Real life situations form the strong and authentic base for production set-up shots Christian realised for VMG Metall, 3CON and Thöni, a project realised in co-operation with the Federation of Austrian Industries.

One of the key elements of Christian’s approach in both conceptualisation and realisation is the close collaboration with his customers, some of which he maintains sustainable relationships with. Therefore, also shown are recent productions for his long-standing customers Lindner Traktoren, Egger Group and INNIO Jenbacher.

Armin Kuprian is an Austrian photographer specialised in product, still life, active and landscape photography. 

He has worked with national and international clients and is proud to keep long lasting relationships with them.

He has a lot of experience with product photography, and has worked for well-known Austrian brands like Felder Group, Swarovski and Prolicht.

Armin builds a relaxed and creative atmosphere with the teams he works with. He's equally comfortable working for big brands and on small projects.

Technical professionalism is easily perceivable when working with Austrian industrial photographer Christian Vorhofer. His ability to instantly familiarise with new or complex set-ups often makes the difference. Christian’s clients – in different sectors, all over Europe – especially appreciate his ability to realise captivating situations, focusing on their products or services, and transporting a message of power and sustainable impact.

Featured in this Spotlight are corporate productions for 3CON, an Austrian plant manufacturer for the automotive industry, INNIO Jenbacher + Thöni, two of Christian’s standing customers, pasta brand Recheis’ production plant in Tyrol, and SPIEGELTEC, an engineering company focused on pharmaceutical and medical sites. Real life set-ups formed the base for his work for Austrian road safety and light guidance specialist Swareflex and Lindner Traktoren, proving that even challenges cannot trouble him and his drone.

Based on Christian’s own creative idea is a production for Westend61, as well as a series of pictures for the Austrian Chamber of Commerce, highlighting craftsmen in action.

Dieter Kühl, South African born, based in Austria, is looking for new challenges. Currently working directly with clients and giving them guidance of what could work with their brand, he is looking for agencies and businesses that are willing to push the envelope and look for unique styles, looks and feelings in food and drinks photography. 

From complex splash photography to modern food photography, he has gained knowledge in composition, lighting and equipment, over the last eight years and can work with all challenges brought upon him.

Some recent work includes Aromapflege GmbH, Universal Packaging, der Grissemann and infoWERK Manufaktur & Dengg. 

Visit Dieter’s website to find out more about his work and what he has to offer.

Andre Schönherr is an Austria-based photographer, focusing on commercial sports and outdoor photography. 

Living in the Austrian Alps, the mountains are his favourite place to be and work. That makes him a great choice when shooting in challenging conditions and terrain. Photography takes him around the world, from Greenland to the Sahara Desert or the Mongolian Steppe, creating bold imagery for his clients with a unique style. 

Andre’s experience makes him a reliable partner who delivers only best results. He is an easy-going guy who never loses focus and is fun to work with. 

He recently received his second QEP Certificate by the Federation of European Photographers.

Based in Austria and working for clients all over Europe, industry photographer Christian Vorhofer follows one approach in all projects, may it be for fresh startups, small family-run businesses or large-scale corporations. Christian keeps always a strong focus on their products or services, enriched by complex lighting and a creative approach to situations that allows him to create visual worlds with the power to transmit impactful messages. Open landscapes, iconic architecture or impressive industrial halls set the stage and form the perfect frame.

"Technical professionalism provides the base, using on-site opportunities creatively is key – everything in close collaboration with the customer."

Featured in this Showcase are pictures for Egger Group and Montanwerke AG, two of Christian’s long-standing customers, as well as productions for TechnoAlpin’s innovative product Snowroom and for Austrian road safety specialist Swareflex. Projects in real life surroundings for These Moments, a coffee roaster startup Unbound and Westend61 are also presented.

A behind the scenes video with Lindner Traktoren provides a deeper insight in how Christian works on set.

Dieter Kühl is an Austrian-based photographer specialised in product photography. An easy-going photographer, who is all about getting the correct lighting, composition and feel to the image based on the clients requirements. His fascination for light and attention to details reflects in his photographs. He loves to turn seemingly ordinary objects into something extraordinary. 

His own studio is equipped with the latest lighting and camera gear to find the perfect combination to suit all his clients needs. If not in the studio, he can be found shooting in the mountains or on bridges in the city. Able to travel with his gear, it is possible for him to be available at any location.

Some of his recent clients include InfoWERK Manufaktur, Aromapflege Evelyn Deutsch, der Grissemann (unsere-kostbarkeiten.at) and product photography for Universal Packaging.

Visit Dieter’s website to find out more about his work.