austria Mar 2021

Making Of, by Martina Cerny, has been a trustworthy partner in the field of photo production for more than 20 years. Based in Vienna, Austria, the agency has been a vital player in the local production industry. 

During the current Covid-19 pandemic, the agency and its team have been working tirelessly to implement safe and generally applicable measures to ensure a smooth workflow with partners, clients, and employees. Both as a contact for questions regarding health-safety precautions during the production and as an agent for professional and competent artists from the fields of hair & make-up, fashion, food and set styling. Thanks to a well-sorted in-house fashion and props archive, productions can be handled independently and organised from the central location in the city of Vienna.

Gregor provides precise and high-quality interior photography for his hospitality and retail clientele as well as storytelling photography for a wide range of publications. 

Multiple hotel clients have retained him as their exclusive photographer and return to him time and again. In 2021, he has begun or completed new projects for additional hotels, galleries, shops, and restaurants, and he also offers interior panorama photography and architectural video production.

His publishing clients, such as Monocle Magazine (UK), Here Magazine (USA) and Brandstätter Verlag (Austria), have commissioned him to capture interesting people and their stories.

Gregor’s efficient time management and flexibility have been particularly helpful during these challenging times and their effects on production schedules.

Andre Schönherr is an Austria-based photographer, focusing on commercial sports and outdoor photography. 

Living in the Austrian Alps, the mountains are his favourite place to be and work. That makes him a great choice when shooting in challenging conditions and terrain. 

The last year was challenging, many projects abroad were cancelled but he was able to find some amazing locations within Austria that seem almost unrecognisable from the usual landscape.

Andre’s experience makes him a reliable partner who delivers only the best results. He is an easy-going guy who never loses focus and is fun to work with. 

See more of his recent work on his website.

More than 20 years of experience as a photographer with an eye for detail. Passion for beautiful pictures. That is what sets Dieter apart. In his well-equipped studio in Vienna's sixth district, he shoots for national and international clients.

Be it staged high-end advertising photography, editorials or reports. With a feeling for the special, a sense of perspective and a lot of experience behind the camera, Dieter is a professional. So it's no wonder he's responsible for high-end photos at Comal.

Austrian industrial photographer Christian Vorhofer accompanies his clients from all over Europe. Nevertheless, it is especially the companies in his closer geographical surrounding that he enjoys working with on a regular bases. May it be regional family businesses or large-scale international companies in various sectors, customers appreciate the strong focus of products and services in his work, as the foundation for a message with a lasting impact.

Featured in this Showcase are productions for Austrian engineering company Spiegltec and global semiconductor expert Besi. Real life situations form the strong and authentic base for production set-up shots Christian realised for VMG Metall, 3CON and Thöni, a project realised in co-operation with the Federation of Austrian Industries.

One of the key elements of Christian’s approach in both conceptualisation and realisation is the close collaboration with his customers, some of which he maintains sustainable relationships with. Therefore, also shown are recent productions for his long-standing customers Lindner Traktoren, Egger Group and INNIO Jenbacher.

Florentina, the founder of Golden Hour Pictures, is a Vienna-based and trained storytelling photographer and her mission is to empower brands through authentic imagery.

She is passionate about understanding her clients' vision and unique selling proposition and she creates pictures that make them stand out of the crowd and attract their target audience.

Her projects are quite versatile, since she loves experimenting with different photography genres and they have taken her to places like Monaco, Cancun, Medellin, Hong Kong, shortly after her debut as a full time photographer.

Florentina's style is natural, yet stylish. She's curious and always looking for unexplored and enticing ways of depicting her subjects.

Respect for nature is one of her core values and she loves working with brands that feel the same way.

Clients book her for both commercial and editorial photography.

Armin Kuprian is an Austrian photographer specialised in product, still life, active and landscape photography. 

He has worked with national and international clients and is proud to keep long lasting relationships with them.

He has a lot of experience with product photography, and has worked for well-known Austrian brands like Felder Group, Swarovski and Prolicht.

Armin builds a relaxed and creative atmosphere with the teams he works with. He's equally comfortable working for big brands and on small projects.

Mona Lorenz is based in one of the most beautiful areas in the centre of Austria. She has many years of experience mainly focusing on food, still life and lifestyle.

She loves both working on location and in her studio, which is located in an old charming brewery, equipped with a new modern kitchen and her ever evolving and extensive prop room with unique pieces from all around the world.

Mona's highest priority remains carefully thinking through the concept for every shoot. Her clients appreciate her authenticity in every single photo!

A new cookbook is out now! "Brot von daheim" published by Löwenzahnverlag in late 2020. In January her photo 'Blueberries' won the food category for the Upper Austria professional photographer competition. 

Mona has been working on a variety of advertising, packaging and editorial projects including Blaschke, Efko, Gmundner Milch, Resch & Frisch, Natürlich für uns, Gmundner Keramik, PEZ international, Unimarkt, Wiberg.

See more of her recent work on her website or through Instagram and feel free to get in touch.

The DIGITALSTORE Vienna is the largest retailer of digital photography products for semi-professional and professional users in Austria.

During the DIGITALSTORE TEST DAYS, professional users can test Fujifilm's, Sony's and Canon's new highlight cameras in the DIGITALSTORE’s professional rental studio - the "STUDIO D".

• March 15th: SONY VIDEO FX3, FX6 & Alpha 7S III
• March 16th: FUJIFILM GFX100S
• March 18th: SONY ALPHA 1
• March 19th: CANON EOS R5, EOS R6 & EOS C70

To book a free one hour long appointment, please send a short email to Studio D or call the DIGITALSTORE at +43 (1) 523 53 33-0.

Attention: Due to the DIGITALSTORE's strict Covid safety measures, no more than two people can register for the same time-slot. 

Visit the website or follow on Instagram for further information.