buenos aires Jun 2009

In this Showcase, ArgentinaCine presents videos from two recent productions:

• Sony Smile Shutter. Client: Sony. Title: Barco. Director: Rafael López Saubidet. Agency: La Comunidad. Location: Buenos Aires. Country: USA.
• Moretti. Client: Heineken Italia. Title: Post It. Director: Martín Romanella. Agency: Armando Testa. Location: Buenos Aires. Country: Italy.

Recent projects: Canal Plus: Client: Cifra+. Directors: Augusto Giménez Zapiola, Rafael López Saubidet. Agency: Ogilvy/RedWorks. Location: Punta del Este and Montevideo, Uruguay. Country: Poland. Pantene: Client: Procter & Gamble. Director: Carlos Gil. Agency: Wing Latino. Location: Buenos Aires. Country: USA Hispanic market. Beeline: Director: Rafael López Saubidet. Agency: BBDO Moscow. Producer: Park Production. Location: Moscow. Country: Russia. Vodafone: Director: Augusto Giménez Zapiola. Location: Madrid. Country: Spain.

Upcoming projects: Secret: Client: Secret. Director: Juan Mathé. Agency: Leo Burnett. Location: Buenos Aires. Country: Argentina. Pepsi: Client: PepsiCo. Director: Augusto Giménez Zapiola. Agency: BBDO. Location: Buenos Aires. Country: Argentina. Nugatón: Client: Bonafide. Director: Martín Romanella. Agency: Cravero. Locations: Luján and Bransen. Country: Argentina. Disney: Client: Disney Channel. Director: Augusto Giménez Zapiola. Agency: La Comunidad. Country: Argentina.

Altana Films worked with Stink, London on the latest Heineken campaign for the Irish and European markets. The shoot lasted nine days and made use of locations all around Buenos Aires province, including Balcarce, Dolores, Escobar, Downtown, Villa Gessell, Pinamar and Las Flores.

Trains, helicopters, action cars and Cadillacs, a Heineken truck, a motorcycle and sidecar, a techno-crane and a big party on the beach were just some of the equipment and themes that made it into the spot. Directed by Martin Krejci. Agency: McCann Erickson, Dublin. Producer for Stink: Richard Fenton. Executive producers for Altana Films: Enrique Bacher and Sergio Gullco.

The company also just finished a production for Steam Films and Unilever, Canada. The spot was directed by Michael Shapiro and produced by Denny Kennedy. Agency: Capital C.

Altana is currently working with The Artists Company for Sony. Agency: Deutsch. Director: Steven Murashige. Producer for The Artists Company: PJ Sodaski.

Aguirre Films has a specialised tabletop crew with which it shoots both locally and internationally. The company is one of the leading names for tabletop commercial production in Argentina, working with clients including Danone, Cerveza Schneider, Bimbo and Agua Villavicencio, to name just a few.

Two new directors were recently added to the Aguirre Films roster:

• Alberto Lecchi has directed eight feature films, some of which have received international recognition, along with more than 30 commercials and three TV shows, (9 Lunas, Mujeres Asesinas and Epitafios for HBO), for which he received the Martin Fierro Award for 'Best Director'.
• Federico Badía has shot commercials for clients including Nokia, Axe, Pepsi, Rexona and Telefónica, among others.

Aguirre Films recently added a photo production division to provide an integral service in terms of complete audiovisual production.

Red Creek consolidates its place as one of the premier production facilities in the Americas with offices in Buenos Aires, New York and the Caribbean (Costa Rica).

• Red Creek produced the latest music video for Universal Music's Florent Pagny, considered by some to be this generation's most important French artist. Directed by Plastico and produced by Martin Feigielman, the shoot took place between Patagonia and Buenos Aires and was commissioned by Universal Music Paris. Directors: Plastico. Producer: Martin Feigielman. EP: Ivan Entel. For Universal Music: Phillipe Solas.
• Red Creek also produced a series of Nike commercials for BBDO (Argentina), also directed by Plastico. The spots feature football superstars Fernando Gago (Real Madrid CF) and Javier Mascherano (Liverpool FC), both with the Argentine national team. For BBDO GCD: Ramiro Rodríguez Cohen and Rodrigo Grau. CDs: Jorge Ponce Betti, Gabriel Huici. AD: Gabriel Huici. Copy: Jorge Ponce Betti.

The company is currently shooting a series of spots for Mastercard, as well as completing work on a documentary directed by Nicolas Entel on the life of Pablo Escobar.

A selection of recent projects from Argentinafoto:

• Marcos López created an amazing piece for Keppel&Matta's Musimundo campaign against music piracy.
• Raúl de Chapeaurouge was in charge of Mariana Marquez and Kevin campaigns and has just completed a series of "chocolate portraits" for a special project developed by Nestlé Gold.
• Lucila Blumencweig shot the 'Hoody Moments' campaign for Nike in France, Italy and England, with football players Rio Ferdinand, Marco Materazzi and Vincent Clerc through BBDO worldwide. Lucila was also in charge of the Maggio Rossetto print campaign and the 7Up Free shoot for BBDO Argentina.
• Grey G2 commissioned Juan Mathé for the latest Sprite print campaign. Juan was also in charge of the Sprite holographic campaign for Ogilvy, as well as the latest Latin American Powerade campaign with Cravero Lanis and EPIKA for La Comu. Juan will be directing the new Secret TV commercial, commissioned by Leo Burnett.

Argentinafoto recently added Chino Zavalia to its photography staff. Chino was in charge of the latest Old Smmugler's campaign, produced by Argentinafoto, and is currently working on a book entitled 'Ojo Chino' that focuses on his recent trips to India and Brazil.

Struka Production Service provides full production support for all types of project.

The company handles pre-production work, budgeting and scheduling, all permits, insurance, security, travel arrangements, hotel accommodation and car rental fees, location scouting, studio hire, transport (location vehicles), motor homes and vans, local casting, equipment hire and catering.

Struka also provides all the necessary crew and can offer a range of flexible alternatives in order to find the most suitable combination for individual productions. The company has a team of experienced production managers, assistants and art directors, along with a wealth of props and scenery options, and can access a deep talent pool of models and actors, stylists, make-up artists and hair stylists.

The company's studio equipment rental options include digital equipment, cameras, lenses and accessories, computers, lighting and grips.

AM Production Services was the first still photography production company and photographers' agency to be established in Buenos Aires. Over the past nine years, the company has developed a tailor-made and creative service that has reached both local and international clients.

With offices in Buenos Aires and México City, together with representatives in New York and Costa Rica, AM offers its global clients an attentive and skilled service.

International photographers Mark Holthusen and Sean Kennedy Santos recently joined the company. Their portfolios can be seen on the AM website.

Latest projects include: Neimann Marcus winter catalogue (photographer Amanda Pratt), LM cigarettes worldwide campaign (photographer Rasmus Kaessmann), Bonafont Water (photographer Estudio Buenavista), Akiabara winter catalogue (photographer Todd Marshard).

The company's website is a useful professional tool, especially for newcomers to Buenos Aires.

7 Seas Productions finished the Argentine summer season with a big catalogue production for German client Schwab Versand and photographer Andreas Baum. Incredible weather conditions turned a late autumn shoot into a moment of pure summer enjoyment - it was the equivalent of shooting in November in the northern hemisphere, (it was of course May in Argentina), with temperatures of 28°C and sunshine for three weeks.

7 Seas moved south to Patagonia and its 'capital', Bariloche, to prepare for upcoming snow shoots. Bariloche is the largest ski resort in South America, with a mix of Swiss-like and Colorado-style countryside within a radius of 40 Km. Helpfully, the local 7 Seas producer is an experienced motorcycle guide.

Other productions completed by 7 Seas' production manager, Facundo de Rosas, included for Costa Rican fashion client Armi Pronto, with photographer Fabien Laghi, Ford Tosquera and Renault Clio, with Mosy Abadia, and Gatorade with basketball player Manu Ginobili (San Antonio Spurs) and football star Lionel Messi (FC Barcelona), with photographers Gaby Messina and Mosy Abadia.

Gabriel Rocca manages a photography and production studio located in the Palermo neighbourhood of Buenos Aires. His professionalism has allowed him to work for prestigious local brands and international clients around the world.

Gabriel has completed fashion campaigns for Paula Cahen D'Anvers, Kosiuko, Etiqueta Negra, Caro Cuore, Rochas, Zingara, Lycra, Trosman, and many others. Working with the leading international agencies, he has shot for Pantene, Mercedes-Benz, J&B and Renault, and has directed advertisements for Sedal, Philips, HP and Motorola.

His extensive experience and unique vision has led him to direct and produce several TV programmes for the likes of Channel Thirteen and Telefe, as well as various cable channels such as Lifestyle TV and Playboy TV.

Featured in this Showcase is work from 'Corazon Agentino', 2000, (Metropolitano Museum), 'Divas en Exceso', 2005 (Malba Museum), and 'Rocca N' Dolls', 2007 (Ernesto Catena Contemporary Photography).

Visit his website for more information.

Hernan Churba's talent and dedicated passion points towards the profile of a meticulous professional. With many years spent working for the most important agencies and networks, the multi award-winning photographer and director continually searches for new equipment and techniques with which to push the boundaries of image making.

Clients include Adidas, Coca-Cola, Axe, PlayStation, Canon, Michelin, Pfizer, Gatorade, Samsung, Pampers, Hawaiian Tropic, Wrigley Orbit, Bausch & Lomb and Cerveceria Cuauhtemoc Moctezuma, amongst many others.

Contact his studio on (+54)11 4776 8260 or email for more information.

Ale Burset proudly presents his latest work:

• A shoot for TV5 through agency FWK Argentina. Creative director: Christian Oneto Gaona. Art direction and copyright: Martin Tortonese.
• MTV Staff with VP. Creative: Sean Saylor. Creative director: Juan Frontini. Copywriter: Nico Sommer. Art direction: Nacho Gil.
• Magnum worldwide campaign.
• Nestlé Gold invited Ale, along with four other photographers, to shoot a free project entitled "The sensation that induces chocolate."

Over the years, Buenos Aires-born Gonzalo Lauda has shot for clients including Carrefour, Line Art, Rainuzo, A.D. Works, Bridger Conway, La Fusion, Citroën, Pirelli Italy, Fressenius Germany/Argentina, Sony, Metrored Mexico, La Poste France, Bimbo USA, Cross Jeans Turkey/Poland, Cosmopolitan and Be Glam, amongst many others.

Gonzalo has also worked with major agencies Euro RSCG, IMC Communication, BBDO, DDB, JW Thompson and McCann Erickson. His studio provides production services, and a new website will soon be online.

In this Showcase, the photographer presents his latest work for Be Glam Magazine, BMW, Sedal, Stylo (socks campaign) and L'Oréal.

Visit his website for a closer look at his work.

"It is all about state of mind and human sensations. Whether for business or personal projects, photography has to transmit and awaken sensations in the observer."

Ale Ares' obsession with creating deep atmospherics is what empowers his photography. Lately, he has been busy with several fashion campaigns and personal projects.

In this Showcase, Ale presents a selection of his latest fashion images.  

Contact the photographer for more information.

'Birds of Paradise' - work in progress - is an ongoing production by Gaby Herbstein. The artist has compiled a book of photographs from images inspired by the various sensations provoked by birds. Movement, colour, beauty, freedom and harmony all influenced the photographer in bringing together a selection of famous personalities known for their artistic expression. Actors, models, dancers, make-up artists, hair stylists, filmmakers, and set designers all contributed. The most prestigious fashion designers in the country also designed exclusive creations for the production.

Leading names from Monteverde Models:

• Hernan Drago is currently the company's top male model. His professionalism extends to all types of shoot including commercials, print and runway campaigns, and he enjoys wide international appeal.
• Gisela van Lacke is currently the company's top female model. She is also an actress and has been with Monteverde Models for eight years.
• Leading new male face: Lucas Tonello.
• Leading new female face: María Eugenia Rouges.

Monteverde Models has a very broad database which allows the agency to respond as much to the demands of the fashion market as to advertising and television. With around 500 faces, the company can provide different ethnic groups as well as children, actors, celebrities, ‘real people’, runway models and models for commercials and advertising.

Monteverde Models was recently involved in campaigns for brands including Esika, Budweiser, Philips, Axe, Burger King, Renault, Coca-Cola and Sony, to name just a few.

Civiles' Model Division enjoys a wide reach throughout the Americas. Based in Buenos Aires, Civiles started at the beginning of 2000. Discovering and nurturing new talents who today enjoy a global status, the company is amongst the top five select agencies working in the Argentinean market.

Featured in this Showcase are images from the past year of Nicolas Ripoll's European catwalk season. He was recruited by Armand Basi, Dries Van Noten, Givenchy, Hermes, Hugo Boss, Louis Vuitton, Prada and Miharayasuhiro.

The Glu Hotel creates an elegant and intimate atmosphere that connects guests with the best Palermo Soho has to offer.

Architects and designers worked on The Glu project with an obvious passion that allows guests to enjoy the best services alongside a deep respect for individual privacy.

Visit the website for more information.