austria Nov 2013

"Location scouting, model casting, catering, props, lighting… not to mention how should you insure it? We think of all this and much more, and we’ll make sure you stay on budget and on time."

In charge of the whole process, from the first idea to the final product, be it photo, film, catalogue or promotion outfits, Making Of are the people behind a film, photo or advertising production. The company will find the hair and make-up artists, stylists and fashion designers to make clients' products look better.

Behind Making Of is Martina Cerny - born in Munich, she has been living and working in Vienna for 31 years. After graduating from Hetzendorf Fashion School she started working as a fashion designer, creating the Beagle & Susu brand and working as a freelance stylist and costume designer. In 1999 she set up Making Of for hair, make-up, styling and production.

Launched in 2006, Farbantrieb is a Vienna-based studio that unites photography, retouching, CGI and pre-press under one roof.

• Robert Szutta: Photography, post-production and lithography. His passion for small details and years of inter-disciplinary experience flow into his work.
• Fabian Morak: CGI, post-production and lithography. Fabian has far-reaching knowledge of pre-press, colour management and CGI.

The two founders and their crew of experienced specialists care about the best solution when it comes to creating and optimising sophisticated images, all the way from initial planning to the final printing process.

"I make reality look even better in my pictures!“

Photographer Stephan Huger, born and living Vienna, is heavily specialised in architecture photography. With over 25 years' experience behind the camera, Stephan's architectural pictures reflect the ambitions and achievements of the architects, but in a way that viewers can also recognise the pronounced hand of a photo artist. This is what makes 'the art' of architectural photography, that the authors of both the given subject and the way it has been represented are equally identifiable.

Since 2008 Stephan has distinguished himself as a 'Qualified European Photographer/Architecture' in Brussels. Stephan's passion for architectural photography extends to national and international clients.

Rene Wallentin was born in Salzburg in 1978. He graduated in 2005 from die Graphische photography college in Vienna and spent two years assisting famous photographers.

Rene is currently based in Vienna and takes pictures for a range of magazines, companies and clients, including a number of Austrian and international celebrities. His favourite work is lifestyle editorials, documentary and portraiture.

Visit his website or Facebook for more information and to see more of his projects.

Mitja Kobal is a freelance photographer based in Vienna. Born in 1981 in Slovenia, he studied Japanese and Philosophy before DJ'ing around the world, eventually studying and living in Japan where he got his first paid photo assignment.

Mitja shoots architectural photography, exterior and interior, as well as portraiture, industrial, still life and advertising photography. He is no stranger to street, landscape and event photography either. He is also a regular contributor to Getty Images.

Versatility, a genuine and sensitive approach to photography are his finest qualities. He enjoys working hard until the ultimate satisfaction is achieved.

Mitja is available for assignments and commissioned work locally and internationally.

Since opening 15 years ago, Sergeev Studio has undertaken many demanding projects, using a number of services including castings, styling, retouching, complex photo manipulation and compositing. Its offices are located in Vienna, Austria and Sofia, Bulgaria.

A winner of numerous awards, head photographer Lyubomir Sergeev is highly acclaimed in the photographic society. The entire team is also known to take on any challenge and handles all projects with passion and innovation.

Clients include Saatchi & Saatchi, Leo Burnett, Publicis, DDB, EuroRSCG4D, Acumen, Havas Worldwide Digital, Noble Graphics, Brand New Ideas, MAG, Affect Media and more.

Photographer Philipp Kreidl is based in Vienna and has more than 20 years' experience. During this time he has touched on many areas of photography, including people and lifestyle, portraiture, still life and travel. Over recent years he has specialised more in architecture, exterior and interior photography and portraiture and celebrity.

Philipp's national and international clients range from magazines to architects and corporate clients who all share an appreciation for his experience and efficiency when realising projects.

He creates sensitive compositions and delivers high quality work across image editing and retouching.

Wolf Riepl is a professional Austrian-based photographer who has worked for many years for international clients worldwide, both commercially and editorially. Mainly focussing on lifestyle, advertising and sports photography, he has developed an atmospheric view across his people photography. His skill is to create unique and extraordinary elements of light and glamour with the ability to transport emotions.

Wolf enjoys studio work but he prefers the flexibility of shooting on location where he can create a relaxed and comfortable atmosphere on set.

For more information visit his new website.

Wolf is currently looking for representation worldwide.

Sonja Priller lives and works in Vienna as a still life and food photographer. She founded her own studio in 2000 and has since worked in all areas regarding nutrition and food - the environment in which food grows, the producers, production and manufacturing, as well as the stylistic representation of a final product. She shoots both in the studio and on location.

Sonja shoots for advertising, packaging and editorial projects and her national and international client list includes companies such as Coca-Cola, Yakult, Uncle Ben's, Princess Foods, Rewe Group, and many more.

Sonja is always curious about inspiring projects. Her personal warmth and style is an advantage for every client looking for a personalised image language.

Visit her website for more information.

Peter Mathis is an Austrian photographer with more than 25 years of experience in outdoor and sports photography. He knows how to create strong photographs that tell stories, working quickly and intuitively with fine results even when time is limited.

Peter has international experience working for agencies and editorial magazines, both on location and in the studio. His work has appeared in numerous magazines as well as corporate publications around the globe. In 2007 he was recognised as a Hasselblad Master.

Peter is currently seeking representation in Europe and the US.

Visit his website to see more of his work.

Marcel A. Mayer discovered photography with his first camera and a TV commentary about Michel Comte at the age of 12. Since 1998 he has intensively engaged himself with photography. After an apprenticeship, he assisted renowned photographers including Peter Ginter and travelled the world. In 2004 he completed his education with a Masters certificate in Photography.

No location is too far for Marcel, with shoots in Kuwait, Madeira, Venice, Ireland, Belgium and Morocco, to name just a few. He works mainly for fashion labels and advertising agencies in Switzerland and Germany, including Wolford, aéthérée, Heinrich Brambilla, Lothar Daniel Bechtold, Dachcom, Kainz, ammarkt, zurgams, Liebherr, MTU, Hirschmann Automotive and Gebrüder Weiss.

Marcel and his employee Sonja, responsible for retouching, are based in Höchst, Austria. Visit his website and blog for more information and making-of videos.

Founded in Vienna in 2013, Agent Azur is a creative platform and consultancy agency focussing on the representation of illustrators. As creative directors, the company develops concepts for national and international clients. Visionary approaches, commitment and a strong orientation towards solutions characterise its work.

The team's international and highly motivated network of promising creatives is constantly growing. Agent Azur promotes top creatives and links them to the industry and particularly to clients and agencies who seek authentic, contemporary and high quality work along with custom-made solutions.

The company takes inspiration from around the globe and is familiar with the latest innovative trends from the major cities worldwide. Experience and know-how are the basis for creating authentic solutions for specific creative needs and making clients stand out in a crowded marketplace.

Agent Azur operates in the following areas: advertising campaigns, animation, beauty, catalogues, children’s books, character design, collages, corporate identities, decorative prints, editorials, food, icons, infographics, landscapes/nature, lettering, maps, packaging, painting, paper sculptures, pattern design, title sequences and wall displays.

Denis Mujakovic is an illustrator and graphic designer based in Vienna. His speciality is the visualisation of compelling advertising concepts and his focus lies in carefully crafting the ideal aesthetics in order to communicate the intended message. Denis works across various media, always dependent on the concept and the goal. He is most inspired by challenges of all kinds and prefers long-lasting collaborations.

This special location with its New York flair is ideal for photo shoots, presentations, press conferences, exhibitions, fashion shows, special events, castings and film shoots - the possibilities are endless.

White walls, concrete floors and steel columns are witnesses of the aspiring industrial age. After many years left derelict it was the creative industry that revived this extraordinary location, making use of what was already useful 100 years ago - natural daylight. The continuous glass roof provides perfect conditions for photography and combines with a classical 100 m² loft, which has additional possibilities to offer.

There are parking options in the backyard and deliveries are made easy through the gate on the ground floor. Additional facilities include wireless Internet, an iPod docking station, hi-fi system, and a backstage room for styling, make-up, and catering.

Visit the website for more information.

The most exciting new product at digitalkameraverleih is the Hasselblad H5D-60 which represents state-of-the-art of digital image quality. Its large CCD sensor is the same size as the 645 film format and offers unique creative possibilities for discerning photographers. At the other end of the spectrum, at least regarding weight and size, is the new Olympus OM-D E-M1 mirrorless camera. It proves that high image quality and versatility can be offered in a compact package and still meet professional needs.