Welcome to our latest edition of Showcase Africa, where we feature the exceptional talent and services within the commercial creative industry of the continent. This issue highlights the work of renowned photographers, production companies and directors.

Cape Town has emerged as the hottest destination of the season, attracting major brands like BMW, Adidas, and Canon to its vibrant streets and distinctive interiors. Meanwhile, Cairo served as the perfect backdrop for fashion editorials and an Olympic cover shoot featuring Egyptian swimming star Farida Osman. Zara and Orlebar Brown selected Marrakech as the ideal setting for their projects.

Our featured editorial was shot by photographer Christian Khayó with basketball players from the Khayelitsha township in Cape Town, South Africa. Discover more exceptional creatives in our extensive Africa & Middle East Directory and past issues of Showcase Africa.

Immerse yourself in the vibrant African cultural scene with these recommended events:

Open Call - Made in Egypt: Mobile Photography Exhibition. The exhibition is supported by Photopia Cairo, and the goal is to showcase and shed light on things that can only be seen in Egypt. The deadline to apply is September 10, 2024 at 11:59 pm.

Movie magic comes to 48 Hour Film Project - Cape Town this weekend! Teams of filmmakers will receive their genre and required elements at the Kickoff Friday, then hit the road to write, shoot and edit their short films in 48 hours.