In a realm where creativity knows no bounds, a conscious film campaign emerges, fuelled by the intuitive force of limitless imagination. This is the 'Give Her A Crown' 2024 campaign, empowered by Jaguar and directed by Linda Notelovitz. A campaign of five fashion films for this Female Empowerment platform - championing women through storytelling and the arts.

With a budget that barely stretches beyond the essentials, every decision is a delicate balance between frugality and boundless vision. This campaign, however, is no ordinary endeavour; it is driven by an unyielding belief in the power of art to transcend all constraints. Here, the imagination becomes the currency, and intuition guides each choice, transforming limitations into opportunities.

This year’s theme, ‘Shifting Perspectives’, allows the viewers to embark on a sensory journey. It’s a dance between the tangible and the ethereal, where each film breathes with life and emotion, proving that the most powerful creations are born from the heart.

Keep an eye out for the five fashion films showcasing GHAC’s 2024 group of amazingly talented fashion designers, on Give Her a Crown's Instagram and also on Linda Notelovitz and LifeDesign's social media.